We took the first step in comprehensive redesigning of the Asodesk interface, by completely changing the navigation bars in the user's account — including the header and the menu. Now you can navigate the system faster. Let's discuss each of our updates. Read more

For the first time in five years, Asodesk has renewed its corporate identity. Read this article to find out how we came to this, why we did it, and how it turned out. Read more

Respond to user reviews from app stores and other sources in one place. Transfer reviews using ASOdesk and work with them in Zendesk or Omnidesk. You can also choose which reviews you want to import into Zendesk. Read more

In May, Google announced a new requirement for publishers, who now need to post information about collected data on the app page. Apple clarified age rating settings in App Store Connect. ASOdesk is giving away 5 gifts to celebrate our 5th birthday. Find out more about this news and do not miss out on the gifts that will help your app grow. Read more

Building a semantic core is the longest and most labor-intensive stage of ASO. It takes up to 70% of ASO specialists' time. We made an app store optimization guide on how to build a semantic core faster and avoid missing any important queries. Read more

Ryan Kelley wrote an article about the most typical App Store Optimization mistakes. These errors make ASO less effective, negatively affect the level of installs and contribute to lower app rankings in search. Read the article and try to avoid these mistakes in your ASO strategy. Read more

In April and May, we added many useful monitoring and analytics features to ASOdesk. You can now save filter settings to the reviews tools board, which speeds up the analysis process. New ASO features and tools show traffic history per request, the dynamics of positions, and competition for keywords. Read more

Google is developing significant changes to its application metadata requirements. Apple released iOS 14.5 and added the tag search feature, as well as ads in Suggested. ASOdesk added new capabilities for app review analytics. Learn all about the new Google Play rules and the App Store changes in our April digest. Read more

On April 29, Apple officially announced the tag search feature, which is now available to all users in the US, Canada, England, and Australia. We are going to analyze how this feature will function and affect the work of ASO specialists. Read more

On April 21, 2021, the App Growth Summit New York was held — a well-known event for mobile marketers and app growth professionals. We watched the summit and summarized the main ideas from 7 noteworthy reports. Read the article and learn more about data-driven retention strategies, principles of work with the new IDFA conditions, tips on user engagement, promotion through TikTok, ways of user onboarding, and hacks for app growth. Read more

When creating app screenshots and video previews, app publishers have a lot of questions. In this article, we will show you how to decide on screenshot orientation, quantity, background, color, and size. We’ll also discuss when it is worth using a video preview and what it should look like. Read more

In this article, I will tell you how to conduct A/B tests of the gaming app icon. I'll share my insights and show you which icon options worked best and worst for Towerlands. Read more