Google Play has 2.5 billion active users per month in over 190 markets worldwide, making it one of the best app stores for attracting traffic to your app. In this article, we will guide you through the process of publishing your app on the Play Store and how to promote it using ASO (App Store Optimization). Read more

If you are an SEO specialist who has been asked to conduct App Store Optimization (ASO) for a company, this article is for you. In this article, we discuss how ASO can help businesses, what the difference between ASO and SEO is, what ranking factors are important to consider when optimizing, and how one can quickly master all 8 stages of ASO. Read more

To increase app revenue, you should work on User Acquisition as well as convert free users to paid subscribers. In this article, experts from Asodesk, Adapty and G5 explain how to boost app downloads in the App Store and Google Play and share tips for increasing the number of paid subscriptions. Read more

We have prepared an article based on MY.GAMES and ASOdesk’s speech at the WN Conference. Artiom Tkachuk spoke about the volume of non-branded traffic in different game categories. Julia Shiryaeva and Anna Shopina gave recommendations on working with organic traffic and shared case studies. Read more

Last month, Apple quarreled with everyone: Facebook, WordPress, FAS, and especially Epic Games. Google meanwhile backed Apple in the fight and bypassed the requirements of the EU regulation. We delivered… Read more

Here you can find the ASO news digest, updates from the App Store and Google Play that happened in October. We are trying to collect here small news, that are… Read more

Here you can find the ASO news digest, updates from the App Store and Google Play that happened in September. Read more