15 tips for App Store Optimization (ASO) in the App Store and Google Play
To make your Apple App Store and Google Play Store optimization more effective, we have compiled the top ASO hacks. Find out how you should pick more keywords for the app's semantic core, properly prepare app metadata, and improve your search ranking. Read more
Checklist for finding app growth hypotheses
In this article, we have compiled various hypotheses that can increase your app's conversion rate and number of installs, along with examples of successful case studies of Mail.ru Group, Belka Games, Dev.Game, and Toplyvo UA. Read more
How to save time building your app’s semantic core
Building a semantic core is the longest and most labor-intensive stage of ASO. It takes up to 70% of ASO specialists' time. We made an app store optimization guide on how to build a semantic core faster and avoid missing any important queries. Read more
Top 10 ASO mistakes that even big brands make
Ryan Kelley wrote an article about the most typical App Store Optimization mistakes. These errors make ASO less effective, negatively affect the level of installs and contribute to lower app rankings in search. Read the article and try to avoid these mistakes in your ASO strategy. Read more
How much you should be investing in ASO
It is important for app publishers to know how to work with ASO correctly: how much to invest, and whether to hire an in-house specialist, freelancer, or agency. In this article, we will discuss how you can choose a contractor and roughly estimate an optimization budget depending on the specifics of your business. Read more
How gaming businesses work with Organic User Acquisition and Conversion Rate Optimization in 2021
We have prepared an article based on MY.GAMES and ASOdesk’s speech at the WN Conference. Artiom Tkachuk spoke about the volume of non-branded traffic in different game categories. Julia Shiryaeva and Anna Shopina gave recommendations on working with organic traffic and shared case studies. Read more
Digest ASO News, August 2020
Last month, Apple quarreled with everyone: Facebook, WordPress, FAS, and especially Epic Games. Google meanwhile backed Apple in the fight and bypassed the requirements of the EU regulation. We delivered… Read more
ASO News October 2019
Here you can find the ASO news digest, updates from the App Store and Google Play that happened in October. We are trying to collect here small news, that are… Read more
ASO News September 2019
Here you can find the ASO news digest, updates from the App Store and Google Play that happened in September. Read more