It is important for app publishers to know how to work with ASO correctly: how much to invest, and whether to hire an in-house specialist, freelancer, or agency. In this article, we will discuss how you can choose a contractor and roughly estimate an optimization budget depending on the specifics of your business. Read more

We have prepared an article based on MY.GAMES and ASOdesk’s speech at the WN Conference. Artiom Tkachuk spoke about the volume of non-branded traffic in different game categories. Julia Shiryaeva and Anna Shopina gave recommendations on working with organic traffic and shared case studies. Read more

Last month, Apple quarreled with everyone: Facebook, WordPress, FAS, and especially Epic Games. Google meanwhile backed Apple in the fight and bypassed the requirements of the EU regulation. We delivered… Read more

Here you can find the ASO news digest, updates from the App Store and Google Play that happened in October. We are trying to collect here small news, that are… Read more

Here you can find the ASO news digest, updates from the App Store and Google Play that happened in September. Read more