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Experts’ opinion

7 mobile app marketing trends in 2021 according to experts

Julia Suliagina

is@asodesk.com

Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.

All articles by author

24.12.2020

20 min read

7 mobile app marketing trends in 2021 according to experts

Thomas Petit (Independent App Growth Consultant), Peter Fodor (AppAgent), Simon Thillay (AppTweak) and others told the world what mobile marketers should prepare for in 2021. Experts predicted changes in App Store indexing, the consequences of the cancellation of IDFA, the impact of ASO on the product, and acceleration of monetization. Read more

App Marketing & Product Management

How ASO and advertising help attract users to mobile applications

Anna Benkis

benkishanna@gmail.com

All articles by author

08.12.2020

14 min read

How ASO and advertising help attract users to mobile applications

To keep the installs of your application constantly increasing, you need to use ASO and advertising together. In this article, we will tell you what work with paid and organic traffic consists of, give examples of App Store Optimization and advertising, and share tips on how to increase the effectiveness of your promotion. Read more