Advanced Traffic Source Analysis within the App Store
Analysis of the conversion of installs of each individual traffic source, ASO effectiveness evaluation, organic remarketing and viral traffic effectiveness evaluation, and advertising traffic's influence on organic traffic evaluation.
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All analytics in one tool
1
Flexible Visualization Settings
Flexible settings of chart visualization are imperative for an advantageous analysis of various types of analytical tasks, which is much more convenient, when compared to the standard App Store Connect reports
2
Convenient Filters
All the data can be grouped together in one chart and several filters can be used simultaneously. For example, you can concurrently analyze Product Page Views, App Units, and Conversion Rate divided by traffic sources, devices, and countries.
3
Temporal Cohorts
Unique setting for similar temporal periods' analysis. For example, you can track the current growth dynamics of indicators in an incomplete month, comparing it to a similar period from the previous month.
4
Data Export
Data format for export is excellent for building pivot tables in Excel and Google Sheets. In the unlikely case our tool does not provide you with enough functions, you always have the option to export the data and build your own pivot tables.
5
Table View
Many charts are displayed in table form with values highlighted with color to ensure a suitable indicator analysis. For instance, our tool will suggest during which period your Conversion Rate has either decreased or grown by highlighting its value. ие
6
Saved Filters
Save the filters you have set (countries, metrics, temporal periods, chart view, etc.) for each chart separately to ensure an appropriate analysis of important metrics.
Dmitry Kofman
ASO Director, Gambino Slots
All the advantages provided by the ASOdesk tool are not the data, but rather in its visualization. The data, as such, can always be downloaded in consoles, but it is not as useful for correct analysis, building of functional dashboards. The ASOdesk tool is designed precisely for ASO tasks in the most convenient and necessary format and allows you to analyze more than just organic traffic. This tool will help your manager to understand the ASO sphere better and more in-depth from the analytics point of view, while your marketing director will be able to set precise KPI's for PPC and ASO managers.
Evaluate the effectiveness of metadata changes
Find out how conversion to installs has changed or app page views have changed in each separate country after metadata changes in convenient visual reports.
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Set KPI
Study the correlation between advertising traffic and organic traffic for a competent KPI setting for your PPC and ASO managers.
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Study viral traffic's influence on off metadata
Evaluate traffic volume from campaign launches for influencers on YouTube or the Web that doesn't follow a direct link and monitor its influence on organic traffic.
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Study the influence of paid traffic on the off metadata
Check the quality of incentive installs by conversion to installs. Your search positions depends on the quality of incentive installs. The higher the quality of your traffic, the higher its conversion to installs from the app page, the better your search positions.
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Analyze tendencies
One of the unique possibilities of the tool is the comparison of data by adjustable temporal periods. You can always compare the data from an incomplete month with a similar term from the previous periods to understand tendencies, trends, and correct KPIs.
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Improve conversion rate to install
Analyze, by day of the week, the conversion rate to the installation for each traffic source: App Store Search, App Store Browse, App Referrer, Web Referrer, Apple Search Ads (coming soon). We will show in a convenient format on which days there was a change in conversion rate and compare it with benchmarks (coming soon)

Tools: ASO Dashboard
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