Apple introduced win-back offers, deep links for custom product pages, App Intelligence, and other important updates at WWDC24. Google suspended the expansion of real-money games on the Play Store. Aptoide introduced its alternative iOS Game Store in the EU. Read more

On June 10, Apple held the Worldwide Developers Conference (WWDC24) and announced many important updates. In our recap, we have compiled 14 updates that may impact app publishers. Read about win-back offers, icon customization, new AI capabilities for texts, emojis, and images, as well as other important innovations. Read more

At I/O 2024, Google announced that developers can now create custom store listings for specific search keywords. Store listings on Google Play now display screenshots, ratings, and reviews specific to each device type. Microsoft is planning to launch a mobile Game Store in July. Read the most important ASO news from the App Store, Google Play, and Microsoft. Read more

Apple Search Ads platform is now available in Brazil and eight other Latin American countries. Google Play Store Search tab redesign introduces a persistent bottom bar. AltStore appeared on iOS in Europe. Read the most important news for ASO specialists and app publishers in our latest digest. Read more

Apple unveiled new options for app developers in the European Union, including direct distribution from developers' websites. Google Play announced AI-powered FAQs and recent YouTube videos for game apps. Read all the latest news from the App Store and Google Play in our digest. Read more

Apple has officially allowed developers to use alternative app stores in the European Union, but the new rules have sparked developer outrage. Google will allow more real-money games on the Play Store. Read all the latest news from the App Store and Google Play in our digest. Read more

ASO specialists observed an unexpected drop in app rankings in the App Store. Google may be testing a new version of search on Play Store. Read all the latest App Store Optimization news from the App Store and Google Play in our digest. Read more

Google introduced stricter app testing requirements and extended review time for new apps. EU iPhone users may gain access to apps outside the App Store next year. Open AI announced customizable GPTs and a store for them. Read all the latest ASO news from the app stores in our digest. Read more

Apple announced new delivery metrics in the Push Notifications Console. Google will release AI apps to easily report offensive content. Angle Agency is offering up to 30% off all ASO services until November 30. Read all the latest App Store Optimization news in our October digest. Read more

Apple announced that pre-orders by region are now available. Google Play Store introduced "The Play Report" YouTube Shorts series. Asodesk introduced the global update of its navigation. Read all the relevant App Store Optimization news from the App Store, Google Play, and Asodesk in this digest. Read more

Apple added a System Help Screen for payment issues with iOS apps. Google changed the “Ads” badge to “Sponsored” on Google Play. Asodesk conducted research on new search suggestions on the App Store. Catch up on all important App Store Optimization news from the App Store, Google Play, and Asodesk in this digest. Read more

Google unveils a revamped Play Store for large-screen devices. App Store price changes took effect on July 25 for the Egypt, Nigeria, Tanzania, and Türkiye storefronts. Asodesk has introduced a Tags Analysis Tool and Integration with Usedesk. Read more