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App Store Optimization

How to measure ASO results in the App Store and Google Play

Artiom Tkachuk

art@asodesk.com

Asodesk Expert & ASO manager at Onde.app, platforms for creating branded taxi applications and other on-demand services. Over 200 applications in 75 countries. The number of active users is more than 1.3 million people. Artiom has been engaged in ASO for 4 years, he is an ASOdesk blog columnist, and a speaker at different conferences.

All articles by author

24.02.2022

11 min read

How to measure ASO results in the App Store and Google Play

In this article, we will tell you which KPIs to pay attention to when measuring the impact of ASO, as well as discuss the mistakes that beginners make when analyzing app performance. Read more

Cases

How to Make your Data Analysis of Traffic on the App Store Clear and Effective

Nika Grigorieva

ng@asodesk.com

All articles by author

11.06.2019

6 min read

How to Make your Data Analysis of Traffic on the App Store Clear and Effective

Dmitry Kofman, the ASO Director for Gambino Slots, told us how they work with App Store Connect data and why correct data visualization is essential for both the ASO manager… Read more