Branded keywords drive close to 50% of the App Store search traffic, according to SplitMetrics. Many apps want to eat a piece of that search traffic pie from the one hand. On the other side, the defense of brand awareness becomes a part of the marketing strategy for apps with a stable and known brand name.
Posts tagged as “Apple Search Ads”
ASOdesk is organizing webinar Apple Search Ads: Selected topics of the advanced campaign management.