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Michael Shubin
Michael Shubin
Michael Shubin
Michael Shubin
msh@asodesk.com
I used to be the head of the mobile marketing department at ABBYY and launched over 50 applications. I'm that person who's been working with App Store ads since their very beginning — for 3.5 years. Among my accomplishments is the invention of a framework that allows continuous optimizing and scaling of advertising campaigns.
All articles by author
15.04.2022
8 min read

How to enhance ASO with Apple Search Ads

In this article, we'll discuss how to find the best queries using ASO tools and Apple Search Ads, protect search results from other apps, and maximize the effect of ASO and ad campaigns. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
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18.03.2022
7 min read

How to choose keywords that will generate revenue for your app

Your app might get into the top and gain organic installs, but still fail to generate revenue. So, which keywords will make a profit for your app? Read this article to find out. Read more

Nika Grigorieva
Nika Grigorieva
26.11.2019
5 min read

Using Branded Keywords in ASO Strategy

Branded keywords drive close to 50% of the App Store search traffic, according to SplitMetrics. Many apps want to eat a piece of that search traffic pie from the one… Read more

Apple launches Apple Search Ads in 46 countries

Apple is launching the most extensive update for Apple Search Ads. Apple just added 46 countries to Apple Search Ads. Read more