We restart our monthly column of ASO news review. In the June Digest we will review the results of WWDC 2020 conference, redesign of Google Play Console and discuss new ASOdesk tools.
Posts tagged as “ASO”
The first ASOdesk Academy for English-speaking audiences was held in June. During one week our students mastered all the intricacies of app store optimization. Students learned how to optimize applications for different platforms, build a semantic core, do ASO in different languages, form hypotheses, measure effectiveness, and analyze competitors. This course includes practical tips and cases from ASO experts.
We want to help more specialists, so we decided to share the Academy’s notes.
To get to the top of app stores is challenging. Therefore, it is crustal to continuously look for new approaches and test hypotheses. Sergey Sharov, co-founder of ASOdesk and Angle Connect agency, shares life hacks that will help improve keyword positions and get more installs.
This is a series of articles based on ASOdesk Academy lectures, where we touched on all aspects of optimization for applications. We have already told you where to start working on ASO, published a checklist on working with Google Play and explained what affects your positions in stores .
To bring an application to top positions of App Store and Google Play, one needs to know what affects its placement. In this article Sergey Sharov, co-founder of ASOdesk and the Angle Connect agency, explains the main ranking factors and available levers to apply against search algorithms.
In the June ASOdesk update completely new tools within Keyword Analytics to collect the semantic core: Missing Competitor Keywords — for quick analysis of competitors’ search queries, Apple Search Ads Suggestions — search query recommendations from the Apple Search Ads ad network, Text Analyzer — analysis of the any app text description.
To motivate a user to download an app, it should grab their attention: an icon, screenshots, and a title, individually or together can accomplish this task. I saw it for myself: I fully changed the application metadata and increased all its indicators. I'd like to tell you how I got it.