ASOdesk studied the volume of branded and non-branded traffic in 16 game categories for Russia, the United States, Spain, Germany, and France. This data will help you choose a category for a new game or a strategy for promoting an existing app. The study is based on ASOdesk’s report at the WN Conference 2021. Read more

ASOdesk studied 100 free games from the top of the App Store and Google Play in the US. In this article, we have collected statistics on the page design of popular gaming applications, and also spoke to experts about visual optimization trends in 2021. Read more

In order to do visual optimization effectively, you need to follow trends and learn from the best publishers. At ASOdesk, we studied the pages of the top 100 US apps from the App Store and Google Play, distinguished general design trends, as well as took comments from well-known experts about the visual optimization trends of 2021. Read the article and adapt these trends for your applications. Read more

Thomas Petit (Independent App Growth Consultant), Peter Fodor (AppAgent), Simon Thillay (AppTweak) and others told the world what mobile marketers should prepare for in 2021. Experts predicted changes in App Store indexing, the consequences of the cancellation of IDFA, the impact of ASO on the product, and acceleration of monetization. Read more

We have analyzed the percentage of organic and inorganic traffic in apps. The study helps to understand from which channels users download applications more often and, based on this, build a promotion strategy. Read more