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Michael Shubin
Michael Shubin
Michael Shubin
Michael Shubin
msh@asodesk.com
With a decade of experience in the mobile marketing industry since 2009, Michael has launched 50+ apps. From the tool's inception in October 2016, he has been actively working with Apple Search Ads, running successful campaigns for numerous apps across various categories.
All articles by author
07.03.2024
14 min read

Apple Search Ads in Brazil and around the World: How to Launch and Scale

On February 22, Apple announced that Apple Search Ads (ASA) is coming to Brazil and eight other Latin American countries. Now is a great time to acquire target users from ASA around the World or to prepare for the launch in Brazil. In this article, we'll discuss how a holistic approach to Apple Search Ads can be an essential driver of iOS app growth. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
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31.08.2023
8 min read

New Search Suggestions on the App Store for the week

We've identified new popular search suggestions on the App Store over the past week from various countries. The goal of this article is to help you understand shifts in user demand across the USA, United Kingdom, China, Japan, Germany, Canada, and other countries. Continue reading to find out which new keywords could boost traffic to your app. Read more

Alexander Vereshchagin
Alexander Vereshchagin
Alexander Vereshchagin
Alexander Vereshchagin
avtrener@gmail.com
Alexander Vereshchagin, ASO Lead at Angle Connect. Alexander does ASO for foreign markets — primarily for East Asia. He works daily with 10 languages and adapts ASO to different cultures. Since 2016, he has been the author of books in the publishing houses “IPIO” and “Exmo”.
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09.06.2023
10 min read

WWDC23: Top 12 updates for iOS developers

On June 5, Apple held its annual Worldwide Developers Conference (WWDC23) for developers. In this article, we have compiled the top 12 most important updates introduced at the WWDC23 and explained how they can affect your work in the App Store. Read our review of the main events and expert opinions. Read more

Anastasia Korablina
Anastasia Korablina
Anastasia Korablina
Anastasia Korablina
anastasia_k@angleconnect.com
Anastasia Korablina - Head of ASO at Angle Connect & Asian Markets Consultant. Anastasia has worked in ASO for 3+ years with various apps. She also has lived and worked in China for 3+ years.
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21.07.2022
4 min read

How we got DeepFaker’s app title to the App Store search suggestions in 5 countries

Often, the correct selection of keywords and knowledge of App Store algorithms become the main influences of ASO success. In this case, I will tell you how the new app appeared in the App Store suggestions — thanks to which, it started receiving hundreds of installs. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
09.06.2022
7 min read

WWDC 2022: 10 main updates that can influence your app’s success

On June 6–10, the long-awaited WWDC 2022 is taking place, and the Apple team has already shared updates on its operating systems. We watched the conference and collected 10 great iOS 16 updates that could affect your app work, promotion, and internal app metrics. Discover the top-10 changes that can help publishers improve their apps. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
13.01.2022
16 min read

8 mobile app marketing trends in 2022 according to experts

We spoke with experts in mobile app marketing from Phiture, App Growth Summit, REPLUG GmbH, Ada Health, Belka Games, Appbooster, and Diveo Media about what's happening in the mobile market and what to expect in 2022. Read more

Artiom Tkachuk
Artiom Tkachuk
Artiom Tkachuk
Artiom Tkachuk
art@asodesk.com
Asodesk Expert & ASO manager at Onde.app, platforms for creating branded taxi applications and other on-demand services. Over 200 applications in 75 countries. The number of active users is more than 1.3 million people. Artiom has been engaged in ASO for 4 years, he is an ASOdesk blog columnist, and a speaker at different conferences.
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23.09.2021
6 min read

How to choose countries for promotion in App Store search

When picking regions for ASO at random, you risk wasting time and money. We have created a framework that will help determine the best countries for app promotion in App Store search. Follow the instructions in the article and find new markets for growing your app business in six easy steps. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
19.08.2021
9 min read

14 tips for App Store Optimization (ASO) in the App Store and Google Play

To make your Apple App Store and Google Play Store optimization more effective, we have compiled the top ASO hacks. Find out how you should pick more keywords for the app's semantic core, properly prepare app metadata, and improve your search ranking. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
12.08.2021
8 min read

iOS 15: what the experts have to say about preparing for the update

On July 21, we hosted a roundtable discussion with experts from Ada Health, Phiture, SplitMetrics, Wolt, and Neil Patel Digital. In this article, you will find the key takeaways from the webinar and learn how to work with custom product pages and A/B testing. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
04.05.2021
5 min read

How the new tag search works in the App Store

On April 29, Apple officially announced the tag search feature, which is now available to all users in the US, Canada, England, and Australia. We are going to analyze how this feature will function and affect the work of ASO specialists. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
22.04.2021
13 min read

Tips on how to make app screenshots and video previews for the App Store and Google Play

When creating app screenshots and video previews, app publishers have a lot of questions. In this article, we will show you how to decide on screenshot orientation, quantity, background, color, and size. We’ll also discuss when it is worth using a video preview and what it should look like. Read more

Maria Chernoplyokova
Maria Chernoplyokova
Maria Chernoplyokova
Maria Chernoplyokova
mch@asodesk.com
Maria Chernoplyokova is an ASO specialist at ASOdesk. She has been working in mobile marketing since 2017. Maria is writing articles, doing research, promoting mobile apps.
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11.02.2021
6 min read

Which game categories in the App Store have the greatest volume of non-branded traffic

ASOdesk studied the volume of branded and non-branded traffic in 16 game categories for Russia, the United States, Spain, Germany, and France. This data will help you choose a category for a new game or a strategy for promoting an existing app. The study is based on ASOdesk’s report at the WN Conference 2021. Read more