How we got DeepFaker’s app title to the App Store search suggestions in 5 countries
Often, the correct selection of keywords and knowledge of App Store algorithms become the main influences of ASO success. In this case, I will tell you how the new app appeared in the App Store suggestions — thanks to which, it started receiving hundreds of installs. Read more
WWDC 2022: 10 main updates that can influence your app’s success
On June 6–10, the long-awaited WWDC 2022 is taking place, and the Apple team has already shared updates on its operating systems. We watched the conference and collected 10 great iOS 16 updates that could affect your app work, promotion, and internal app metrics. Discover the top-10 changes that can help publishers improve their apps. Read more
8 mobile app marketing trends in 2022 according to experts
We spoke with experts in mobile app marketing from Phiture, App Growth Summit, REPLUG GmbH, Ada Health, Belka Games, Appbooster, and Diveo Media about what's happening in the mobile market and what to expect in 2022. Read more
How to choose countries for promotion in App Store search
When picking regions for ASO at random, you risk wasting time and money. We have created a framework that will help determine the best countries for app promotion in App Store search. Follow the instructions in the article and find new markets for growing your app business in six easy steps. Read more
14 tips for App Store Optimization (ASO) in the App Store and Google Play
To make your Apple App Store and Google Play Store optimization more effective, we have compiled the top ASO hacks. Find out how you should pick more keywords for the app's semantic core, properly prepare app metadata, and improve your search ranking. Read more
iOS 15: what the experts have to say about preparing for the update
On July 21, we hosted a roundtable discussion with experts from Ada Health, Phiture, SplitMetrics, Wolt, and Neil Patel Digital. In this article, you will find the key takeaways from the webinar and learn how to work with custom product pages and A/B testing. Read more
How the new tag search works in the App Store
On April 29, Apple officially announced the tag search feature, which is now available to all users in the US, Canada, England, and Australia. We are going to analyze how this feature will function and affect the work of ASO specialists. Read more
Tips on how to make app screenshots and video previews for the App Store and Google Play
When creating app screenshots and video previews, app publishers have a lot of questions. In this article, we will show you how to decide on screenshot orientation, quantity, background, color, and size. We’ll also discuss when it is worth using a video preview and what it should look like. Read more
Which game categories in the App Store have the greatest volume of non-branded traffic
ASOdesk studied the volume of branded and non-branded traffic in 16 game categories for Russia, the United States, Spain, Germany, and France. This data will help you choose a category for a new game or a strategy for promoting an existing app. The study is based on ASOdesk’s report at the WN Conference 2021. Read more
Gaming app page visual optimization trends of 2021
ASOdesk studied 100 free games from the top of the App Store and Google Play in the US. In this article, we have collected statistics on the page design of popular gaming applications, and also spoke to experts about visual optimization trends in 2021. Read more
Visual app store optimization trends of 2021
In order to do visual optimization effectively, you need to follow trends and learn from the best publishers. At ASOdesk, we studied the pages of the top 100 US apps from the App Store and Google Play, distinguished general design trends, as well as took comments from well-known experts about the visual optimization trends of 2021. Read the article and adapt these trends for your applications. Read more
ASOdesk is a recognized IT service! We received 13 ratings and 9 G2 badges
We are excited to share some great news: we received 9 badges from G2! G2 is a highly reputed platform that surveys online business services. This winter we received thirteen… Read more