We've identified new popular search suggestions on the App Store over the past week from various countries. The goal of this article is to help you understand shifts in user demand across the USA, United Kingdom, China, Japan, Germany, Canada, and other countries. Continue reading to find out which new keywords could boost traffic to your app. Read more

On June 5, Apple held its annual Worldwide Developers Conference (WWDC23) for developers. In this article, we have compiled the top 12 most important updates introduced at the WWDC23 and explained how they can affect your work in the App Store. Read our review of the main events and expert opinions. Read more

Often, the correct selection of keywords and knowledge of App Store algorithms become the main influences of ASO success. In this case, I will tell you how the new app appeared in the App Store suggestions — thanks to which, it started receiving hundreds of installs. Read more

On June 6–10, the long-awaited WWDC 2022 is taking place, and the Apple team has already shared updates on its operating systems. We watched the conference and collected 10 great iOS 16 updates that could affect your app work, promotion, and internal app metrics. Discover the top-10 changes that can help publishers improve their apps. Read more

We spoke with experts in mobile app marketing from Phiture, App Growth Summit, REPLUG GmbH, Ada Health, Belka Games, Appbooster, and Diveo Media about what's happening in the mobile market and what to expect in 2022. Read more

When picking regions for ASO at random, you risk wasting time and money. We have created a framework that will help determine the best countries for app promotion in App Store search. Follow the instructions in the article and find new markets for growing your app business in six easy steps. Read more

To make your Apple App Store and Google Play Store optimization more effective, we have compiled the top ASO hacks. Find out how you should pick more keywords for the app's semantic core, properly prepare app metadata, and improve your search ranking. Read more

On July 21, we hosted a roundtable discussion with experts from Ada Health, Phiture, SplitMetrics, Wolt, and Neil Patel Digital. In this article, you will find the key takeaways from the webinar and learn how to work with custom product pages and A/B testing. Read more

On April 29, Apple officially announced the tag search feature, which is now available to all users in the US, Canada, England, and Australia. We are going to analyze how this feature will function and affect the work of ASO specialists. Read more

When creating app screenshots and video previews, app publishers have a lot of questions. In this article, we will show you how to decide on screenshot orientation, quantity, background, color, and size. We’ll also discuss when it is worth using a video preview and what it should look like. Read more

ASOdesk studied the volume of branded and non-branded traffic in 16 game categories for Russia, the United States, Spain, Germany, and France. This data will help you choose a category for a new game or a strategy for promoting an existing app. The study is based on ASOdesk’s report at the WN Conference 2021. Read more

ASOdesk studied 100 free games from the top of the App Store and Google Play in the US. In this article, we have collected statistics on the page design of popular gaming applications, and also spoke to experts about visual optimization trends in 2021. Read more