I shared the basic principles and features of Google Play store optimization and explained how to work with titles, descriptions, icons, screenshots, reviews, and events to promote apps on Google Play. Read more

When picking regions for ASO at random, you risk wasting time and money. We have created a framework that will help determine the best countries for app promotion in App Store search. Follow the instructions in the article and find new markets for growing your app business in six easy steps. Read more

We spent the whole of last fall restructuring the platform to bring you a completely new ASOdesk with improved navigation, increased speed, more convenient Optimizer, and unlimited tools for working with reviews in beta. Read more

If you don't reply to user reviews, you can get low ratings, high uninstall rates, and poor install conversion rates. To avoid this, you need to monitor reviews and reply to them on a daily basis. But such work requires a lot of time and resources, which are often not available. In this article, we'll give you 9 tips on how to track new reviews and reply to them faster and more efficiently. Read more

We are introducing a completely updated ASOdesk interface with improved navigation and enhanced functionality, as well as tools for automated work with reviews. Read more

We have launched a referral program! Now every ASOdesk user has a unique link that can be sent to colleagues and friends. Invite users, save on ASOdesk services and subscriptions! Read more

We are delighted to present you the Optimizer tool that will speed up the process of preparing metadata for the App Store and Google Play. Read more

Building a semantic core is the most important part of App Store Optimization, which the effectiveness of further promotion depends on. You need to find specific keywords that will bring you installs from the search. In this article we will explain in detail how to properly build a semantic core. Read more

The results of the App Store Optimization can be disappointing. To prevent this from happening, you need to understand the nuances of the niche and build realistic expectations. In this article, we will discuss which factors affect app promotion, when the result of ASO will be noticeable and what to do if expectations have not been met. Read more

We have analyzed the percentage of organic and inorganic traffic in apps. The study helps to understand from which channels users download applications more often and, based on this, build a promotion strategy. Read more

Competitive analysis is necessary at every stage of App Store Optimization: it helps to collect the semantic core, find growth points for the application, and assess the effectiveness of ASO. Read more

Apple has released the new iOS 14. App publishers have formed a coalition against Apple. Google will improve navigation in games and allow application sharing. Read more