Articles, ideas, tips and news about ASO
The first ASOdesk Academy for English-speaking audiences was held in June. During one week our students mastered all the intricacies of app store optimization. Students learned how to optimize applications for different platforms, build a semantic core, do ASO in different languages, form hypotheses, measure effectiveness, and analyze competitors. This course includes practical tips and cases from ASO experts.
We want to help more specialists, so we decided to share the Academy’s notes.
To get to the top of app stores is challenging. Therefore, it is crustal to continuously look for new approaches and test hypotheses. Sergey Sharov, co-founder of ASOdesk and Angle Connect agency, shares life hacks that will help improve keyword positions and get more installs.
This is a series of articles based on ASOdesk Academy lectures, where we touched on all aspects of optimization for applications. We have already told you where to start working on ASO, published a checklist on working with Google Play and explained what affects your positions in stores .
In the June ASOdesk update completely new tools within Keyword Analytics to collect the semantic core: Missing Competitor Keywords — for quick analysis of competitors’ search queries, Apple Search Ads Suggestions — search query recommendations from the Apple Search Ads ad network, Text Analyzer — analysis of the any app text description.
Sergey Sharov, co-founder of ASOdesk and the Angle Connect agency, explained what ASO for mobile applications is, why it is needed, what business problems it solves, when it begins to bring results, who should use it and how to choose a tool for work.
To motivate a user to download an app, it should grab their attention: an icon, screenshots, and a title, individually or together can accomplish this task. I saw it for myself: I fully changed the application metadata and increased all its indicators. I'd like to tell you how I got it.
We are pleased to announce that ASOdesk has raised its first round of investment in the amount of $1 000 000 for a minority share. Embria was the investor.
Entering new markets could be one of the possible growth points for your mobile applications. For a competent new market entrance, it is crucial to conduct localization not just for the texts within the app, but also for metadata that is available on the app store page.
In the July ASOdesk update: a new Organic Report with a possibility of connecting to the App Store Connect. We updated ASO Dashboard filters and added saved filters to the tool. Also, we added a new chart type and colors to the ASO Dashboard. Export to Keyword Analytics has been updated, and now you can also choose separate queries for export via check-boxes. Now Top Keywords tool works faster.
