The results of the App Store Optimization can be disappointing. To prevent this from happening, you need to understand the nuances of the niche and build realistic expectations. In this article, we will discuss which factors affect app promotion, when the result of ASO will be noticeable and what to do if expectations have not been met. Read more

On the App Store, starting from May 16, 2019, to the present, Apple stopped indexing subtitles with 30 symbols. If your app has 30 characters in the subtitle, so the… Read more

The Mobile apps and games market has become so competitive that most developers have to make more and more effort, so that potential users are able to find their applications… Read more

One of the ASO manager’s objectives is looking for keyword searches that can significantly boost an app’s visibility in search listing. This requires the analysis of relevant keyword searches and… Read more

Developers care a lot for their product to appear more frequently in application stores’ search results. In order to achieve this, it is necessary to do some proper work on… Read more

People frequently ask us about why would anyone need iterations? Why can’t you just get all of the search queries at once and optimally place them into the application metadata?… Read more

Strategy alone is not enough to draw users to an App Store product page within the ASO. Your objective, as an ASO manager, is getting people interested in an application… Read more

Visual elements of a page is the face of your product. When landing on your application’s page in the App Store or Google Play, the user initially notices the icon and… Read more

At ASOdesk, we believe that ASO (App Store Optimization) isn’t rocket science. For us, ASO is a properly adjusted set of processes on semantic core building, its analysis, and identification… Read more

After the release of Pokémon GO, augmented reality has became the most popular subcategory of search request in the App Store. The ASOdesk.com team has conducted its own study of App… Read more

Second subcategory research in the field of mobile search traffic by ASOdesk team. Now it’s time to identify — what percentage of mobile traffic goes for brands, and how many percents of… Read more