High cost per install, poor conversion, and low ROAS are a nightmare for any UA specialist. We will explain how you can solve these problems and walk you through the most relevant approach to UA used by top advertisers in 2023. Read more

In 2023, app publishers can leverage AI for marketing to improve their app rankings and conversion rates in the app stores, create effective ad campaigns, and ultimately drive more downloads and revenue. In this article, we will explore the various ways in which AI can enhance ASO, UA, monetization, and Retention and give you practical examples of how to use AI for marketers. Read more

If you would like to create an app promotion strategy that outperforms competitors in 2023, it’s crucial to consider current market trends. We have compiled insights on app marketing trends for 2023, sourced from industry experts including Thomas Petit, Lorenzo Rossi (REPLUG), Johannes von Cramon, and Ryan Thorpe (Reflectly ApS). Read more

The realm of paid User Acquisition (UA) has become increasingly challenging, with tracking limitations, growing competition, changes in user behavior, and inefficient spending posing more problems to developers. To achieve optimal outcomes for your app's paid user acquisition in 2023, it's essential to reconsider and structure your approach. You can learn how to accomplish this through a 5-step paid UA system by reading further. Read more

If you spend a lot of money on attracting new users, but they do not end up buying subscriptions for your app, then you need to optimize your subscription funnel. Learn how to develop the best strategy to maximize your app subscriptions and increase app revenue. Read more

To increase app revenue, you should work on User Acquisition as well as convert free users to paid subscribers. In this article, experts from Asodesk, Adapty and G5 explain how to boost app downloads in the App Store and Google Play and share tips for increasing the number of paid subscriptions. Read more

The Google Play Experiments Tool is among the most effective ways to increase your app’s visibility and conversion rate. In this post, let’s take a look at how Google Play Experiments work, the recent updates you need to know about, and other important details to ensure you get your app working optimally. Read more

Many tasks for app promotion can be solved without any budget — just using free tools. We have made a selection of 20 free tools that allow you to get insights from market research, conduct App Store Optimization, create banners for ads, and analyze app reviews and promotion efficiency. Read more

We spoke with experts in mobile app marketing from Phiture, App Growth Summit, REPLUG GmbH, Ada Health, Belka Games, Appbooster, and Diveo Media about what's happening in the mobile market and what to expect in 2022. Read more

In this article, we spoke about the preparation of apps for Black Friday and compiled interesting examples of promotion from well-known brands: AliExpress, Joom, Banggood, Subway Surf, and Hero Wars. Read more

Incentive traffic can help your app get to the top, or it may give no results at all or lead to a ban. In this article, we will explain how to use incentive traffic properly to promote an app in the App Store and Google Play without doing any damage. Read more

To keep the installs of your application constantly increasing, you need to use ASO and advertising together. In this article, we will tell you what work with paid and organic traffic consists of, give examples of App Store Optimization and advertising, and share tips on how to increase the effectiveness of your promotion. Read more