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Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
05.07.2023
9 min read

Failing to recoup app advertising costs: what can I do?

High cost per install, poor conversion, and low ROAS are a nightmare for any UA specialist. We will explain how you can solve these problems and walk you through the most relevant approach to UA used by top advertisers in 2023. Read more

Marina Trypolskaya
Marina Trypolskaya
Marina Trypolskaya
Marina Trypolskaya
mari@splitmetrics.com
Marina is a mobile app marketing professional with a decade of expertise in App Store Optimization.
All articles by author
21.03.2023
9 min read

How to use AI for app marketing

In 2023, app publishers can leverage AI for marketing to improve their app rankings and conversion rates in the app stores, create effective ad campaigns, and ultimately drive more downloads and revenue. In this article, we will explore the various ways in which AI can enhance ASO, UA, monetization, and Retention and give you practical examples of how to use AI for marketers. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
14.03.2023
12 min read

8 App Marketing Trends for 2023: experts’ opinions

If you would like to create an app promotion strategy that outperforms competitors in 2023, it’s crucial to consider current market trends. We have compiled insights on app marketing trends for 2023, sourced from industry experts including Thomas Petit, Lorenzo Rossi (REPLUG), Johannes von Cramon, and Ryan Thorpe (Reflectly ApS). Read more

Lorenzo Rossi
Lorenzo Rossi
Lorenzo Rossi
Lorenzo Rossi
lorenzo@rplg.io
Co-Founder and Head of Growth at REPLUG. Lorenzo is a Mobile Marketing veteran. He has worked in leading companies such as Zalando, LOVOO, and Free2Move, where he gained unique experience in scaling mobile app marketing activities and retention strategies.
All articles by author
23.02.2023
10 min read

Winning UA strategy for your app in 2023

The realm of paid User Acquisition (UA) has become increasingly challenging, with tracking limitations, growing competition, changes in user behavior, and inefficient spending posing more problems to developers. To achieve optimal outcomes for your app's paid user acquisition in 2023, it's essential to reconsider and structure your approach. You can learn how to accomplish this through a 5-step paid UA system by reading further. Read more

Alice Muir
Alice Muir
Alice Muir
Alice Muir
alice.muir@phiture.com
Alice started her career by launching a women’s electronic music magazine back in 2010, which was a gateway into the world of mobile marketing and digital publishing. Now she works at Phiture, helping apps improve their retention and CRM strategies. Since working at Phiture, Alice has gained experience across many products and service verticals, from health & fitness to fintech, photography, and music.
All articles by author
16.02.2023
8 min read

In-app subscription optimization strategy for 2023: how to increase app revenue

If you spend a lot of money on attracting new users, but they do not end up buying subscriptions for your app, then you need to optimize your subscription funnel. Learn how to develop the best strategy to maximize your app subscriptions and increase app revenue. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
29.08.2022
12 min read

How to increase app downloads and subscriptions in the App Store and Google Play

To increase app revenue, you should work on User Acquisition as well as convert free users to paid subscribers. In this article, experts from Asodesk, Adapty and G5 explain how to boost app downloads in the App Store and Google Play and share tips for increasing the number of paid subscriptions. Read more

Buse Kanal
Buse Kanal
Buse Kanal
Buse Kanal
buse@shyftup.com
Buse is the Marketing Specialist of ShyftUp. She is a marketing enthusiast with a huge interest in mobile apps. She was responsible for marketing in startups and contributed to many projects regarding branding and communication for well-known brands. She is thrilled by the technology and optimization.
All articles by author
14.07.2022
6 min read

Essential Things You Need to Know About the Google Play Experiments Tool

The Google Play Experiments Tool is among the most effective ways to increase your app’s visibility and conversion rate. In this post, let’s take a look at how Google Play Experiments work, the recent updates you need to know about, and other important details to ensure you get your app working optimally. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
21.04.2022
10 min read

Top 21 free tools for app promotion in the App Store and Google Play

Many tasks for app promotion can be solved without any budget — just using free tools. We have made a selection of 20 free tools that allow you to get insights from market research, conduct App Store Optimization, create banners for ads, and analyze app reviews and promotion efficiency. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
13.01.2022
16 min read

8 mobile app marketing trends in 2022 according to experts

We spoke with experts in mobile app marketing from Phiture, App Growth Summit, REPLUG GmbH, Ada Health, Belka Games, Appbooster, and Diveo Media about what's happening in the mobile market and what to expect in 2022. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
15.11.2021
8 min read

How to make your app stand out from the rest on Black Friday: examples from AliExpress, Joom, and Subway Surf

In this article, we spoke about the preparation of apps for Black Friday and compiled interesting examples of promotion from well-known brands: AliExpress, Joom, Banggood, Subway Surf, and Hero Wars. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
05.10.2021
11 min read

How incentive traffic helps promote your app in the App Store and Google Play

Incentive traffic can help your app get to the top, or it may give no results at all or lead to a ban. In this article, we will explain how to use incentive traffic properly to promote an app in the App Store and Google Play without doing any damage. Read more

How ASO and advertising help attract users to mobile applications

To keep the installs of your application constantly increasing, you need to use ASO and advertising together. In this article, we will tell you what work with paid and organic traffic consists of, give examples of App Store Optimization and advertising, and share tips on how to increase the effectiveness of your promotion. Read more