Natalie Stepanova
Natalie Stepanova
20.03.2020
4 min read

App Soft Launch: 2020 Strategies, Rules and Trends

An app soft launch means only releasing your app in selected countries or stores. The main aim is to test your app, for aspects such as bugs, crashes, design, monetization… Read more

Nika Grigorieva
Nika Grigorieva
30.05.2019
4 min read

ASOdesk Search Index Games Germany: Brand and Non-Brand Searches

This article is a part of our study of popular searches in Germany. In this article, we will analyze in detail how users in the selected country are searching for… Read more

Nika Grigorieva
Nika Grigorieva
22.05.2019
6 min read

ASOdesk Index Germany Apps: Brand and Non-Brand Searches

One of the ASO manager’s objectives is looking for keyword searches that can significantly boost an app’s visibility in search listing. This requires the analysis of relevant keyword searches and… Read more

Nika Grigorieva
Nika Grigorieva
30.04.2019
8 min read

Trends 2019: Visual Optimization for Mobile Games

Mobile games market is even more competitive, than the mobile app market. The number of games on both platforms constantly increases. In 2018, the App Store had 811,911 games, while… Read more

Nika Grigorieva
Nika Grigorieva
18.04.2019
7 min read

Visual Optimization Trends for App Store product page in 2019

Strategy alone is not enough to draw users to an App Store product page within the ASO. Your objective, as an ASO manager, is getting people interested in an application… Read more

Nika Grigorieva
Nika Grigorieva
05.04.2019
7 min read

Do in-app purchases affect ASO for App Store?

Competition between App Store applications is immense — using standard methods of work with metadata is not enough anymore, when it comes to acquiring the necessary number of users. It is necessary… Read more

Apple launches Apple Search Ads in 46 countries

Apple is launching the most extensive update for Apple Search Ads. Apple just added 46 countries to Apple Search Ads. Read more

Sergey Sharov
Sergey Sharov
Sergey Sharov
Sergey Sharov
ss@asodesk.com
Co-founder of ASOdesk and Angle Connect Agency. In ASO since 2013. Creator of the ASOdesk Academy, author of courses, Knowledge Base, certification and testing programs, organizer of ASO Wine Time, and ASO Fuckups events.
All articles by author
25.02.2019
6 min read

6 Useful ASO Principles You Can Use When Working With Metadata

Before ultimately publishing your app to App Store and Google Play, it is essential to check all the text information and verify the amount of characters according to the requirements… Read more

Sergey Sharov
Sergey Sharov
Sergey Sharov
Sergey Sharov
ss@asodesk.com
Co-founder of ASOdesk and Angle Connect Agency. In ASO since 2013. Creator of the ASOdesk Academy, author of courses, Knowledge Base, certification and testing programs, organizer of ASO Wine Time, and ASO Fuckups events.
All articles by author
30.01.2019
7 min read

Top 7 Mistakes Made by ASO Rookies

At ASOdesk, we believe that ASO (App Store Optimization) isn’t rocket science. For us, ASO is a properly adjusted set of processes on semantic core building, its analysis, and identification… Read more

Nika Grigorieva
Nika Grigorieva
27.05.2018
2 min read

Game Search Index: Augmented reality games are the future

After the release of Pokémon GO, augmented reality has became the most popular subcategory of search request in the App Store. The ASOdesk.com team has conducted its own study of App… Read more

Nika Grigorieva
Nika Grigorieva
21.05.2018
2 min read

Search Brand Index: What are US and UK over branded iOS app types?

Second subcategory research in the field of mobile search traffic by ASOdesk team. Now it’s time to identify — what percentage of mobile traffic goes for brands, and how many percents of… Read more