7 mobile app marketing trends in 2021 according to experts
Thomas Petit (Independent App Growth Consultant), Peter Fodor (AppAgent), Simon Thillay (AppTweak) and others told the world what mobile marketers should prepare for in 2021. Experts predicted changes in App Store indexing, the consequences of the cancellation of IDFA, the impact of ASO on the product, and acceleration of monetization. Read more
Which apps need to attract organic traffic: research of ASOdesk
We have analyzed the percentage of organic and inorganic traffic in apps. The study helps to understand from which channels users download applications more often and, based on this, build a promotion strategy. Read more
App Soft Launch: 2020 Strategies, Rules and Trends
An app soft launch means only releasing your app in selected countries or stores. The main aim is to test your app, for aspects such as bugs, crashes, design, monetization… Read more
ASOdesk Search Index Games Germany: Brand and Non-Brand Searches
This article is a part of our study of popular searches in Germany. In this article, we will analyze in detail how users in the selected country are searching for… Read more
ASOdesk Index Germany Apps: Brand and Non-Brand Searches
One of the ASO manager’s objectives is looking for keyword searches that can significantly boost an app’s visibility in search listing. This requires the analysis of relevant keyword searches and… Read more
Trends 2019: Visual Optimization for Mobile Games
Mobile games market is even more competitive, than the mobile app market. The number of games on both platforms constantly increases. In 2018, the App Store had 811,911 games, while… Read more
Visual Optimization Trends for App Store product page in 2019
Strategy alone is not enough to draw users to an App Store product page within the ASO. Your objective, as an ASO manager, is getting people interested in an application… Read more
Do in-app purchases affect ASO for App Store?
Competition between App Store applications is immense — using standard methods of work with metadata is not enough anymore, when it comes to acquiring the necessary number of users. It is necessary… Read more
Apple launches Apple Search Ads in 46 countries
Apple is launching the most extensive update for Apple Search Ads. Apple just added 46 countries to Apple Search Ads. Read more
6 Useful ASO Principles You Can Use When Working With Metadata
Before ultimately publishing your app to App Store and Google Play, it is essential to check all the text information and verify the amount of characters according to the requirements… Read more
Top 7 Mistakes Made by ASO Rookies
At ASOdesk, we believe that ASO (App Store Optimization) isn’t rocket science. For us, ASO is a properly adjusted set of processes on semantic core building, its analysis, and identification… Read more
Game Search Index: Augmented reality games are the future
After the release of Pokémon GO, augmented reality has became the most popular subcategory of search request in the App Store. The ASOdesk.com team has conducted its own study of App… Read more