Which game categories in the App Store have the greatest volume of non-branded traffic
ASOdesk studied the volume of branded and non-branded traffic in 16 game categories for Russia, the United States, Spain, Germany, and France. This data will help you choose a category for a new game or a strategy for promoting an existing app. The study is based on ASOdesk’s report at the WN Conference 2021. Read more
Gaming app page visual optimization trends of 2021
ASOdesk studied 100 free games from the top of the App Store and Google Play in the US. In this article, we have collected statistics on the page design of popular gaming applications, and also spoke to experts about visual optimization trends in 2021. Read more
Visual app store optimization trends of 2021
In order to do visual optimization effectively, you need to follow trends and learn from the best publishers. At ASOdesk, we studied the pages of the top 100 US apps from the App Store and Google Play, distinguished general design trends, as well as took comments from well-known experts about the visual optimization trends of 2021. Read the article and adapt these trends for your applications. Read more
7 mobile app marketing trends in 2021 according to experts
Thomas Petit (Independent App Growth Consultant), Peter Fodor (AppAgent), Simon Thillay (AppTweak) and others told the world what mobile marketers should prepare for in 2021. Experts predicted changes in App Store indexing, the consequences of the cancellation of IDFA, the impact of ASO on the product, and acceleration of monetization. Read more
Which apps need to attract organic traffic: research of ASOdesk
We have analyzed the percentage of organic and inorganic traffic in apps. The study helps to understand from which channels users download applications more often and, based on this, build a promotion strategy. Read more
App Soft Launch: 2020 Strategies, Rules and Trends
An app soft launch means only releasing your app in selected countries or stores. The main aim is to test your app, for aspects such as bugs, crashes, design, monetization… Read more
ASOdesk Search Index Games Germany: Brand and Non-Brand Searches
This article is a part of our study of popular searches in Germany. In this article, we will analyze in detail how users in the selected country are searching for… Read more
ASOdesk Index Germany Apps: Brand and Non-Brand Searches
One of the ASO manager’s objectives is looking for keyword searches that can significantly boost an app’s visibility in search listing. This requires the analysis of relevant keyword searches and… Read more
Trends 2019: Visual Optimization for Mobile Games
Mobile games market is even more competitive, than the mobile app market. The number of games on both platforms constantly increases. In 2018, the App Store had 811,911 games, while… Read more
Visual Optimization Trends for App Store product page in 2019
Strategy alone is not enough to draw users to an App Store product page within the ASO. Your objective, as an ASO manager, is getting people interested in an application… Read more
Do in-app purchases affect ASO for App Store?
Competition between App Store applications is immense — using standard methods of work with metadata is not enough anymore, when it comes to acquiring the necessary number of users. It is necessary… Read more
Apple launches Apple Search Ads in 46 countries
Apple is launching the most extensive update for Apple Search Ads. Apple just added 46 countries to Apple Search Ads. Read more