Popular tags: app store optimization ASO App Store Asodesk news google play asodesk App Store news Google Play news Asodesk update App Marketing reviews replies to review ASO tools ASO Factors ASO news keywords Localization Index App Promotion Visual Optimization organic traffic app ranking app store optimization ASO Index Analysis iOS news Textual optimization new features of asodesk News semantic core Apple Search Ads Android news Cases Visual ASO rating research ASOdesk Academy Experts inorganic traffic Apple news Metadata Text ASO Huawei news aso specialist App Promotion Summit AppGallery news Digest updates competitors Additional languages App Store Conect Course ASO Opportunities Screenshots Mobile Games WWDC Analytics apptica browse search Black Friday Mobile marketing Mobile ads Mobile advertising g2 Visual trends marketing trends Non-branded traffic Recap Conference ASO Guide asodesk.com in-app ios 10 ios 11 Keyword Analytics referral program semantic update ASO Mistakes Education A\B testing screenshot building ASA Branded keywords ASO report ASO metrics ASO CONFERENCE ASO results ASO expectations ASO plans keywords research tutorial Promotion bonuses ASOdesk Targeted ads In-app advertising tips Opinion Google news ASO trends Branded traffic WN Conference Similar apps Featured Top charts KPI Optimizer budget aso agency ASOdesk achievements A/B testing Incentive traffic product improvement subscriptions app description Audit appgallery getapps samsung galaxy store alternative stores ...
Darya Shevel
Darya Shevel
Darya Shevel
Darya Shevel
Daryagolubeva1992@gmail.com
Graduate of Asodesk Academy 14. She started working as an ASO specialist at GameTunes during her studies. She also promoted her app in the Health & Fitness category on the App Store.
All articles by author
16.02.2022
4 min read

From tender manager to ASO specialist: Darya Shevel case study

I worked as a tender manager but decided to try her hand at App Store Optimization. In just 2 months, I mastered a new profession, promoted an app to the top of the App Store for a number of requests, got a job offer, and switched to flexible hours and remote work. Read how I did it in this case study. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
09.09.2021
9 min read

Why SEO professionals switch to ASO

Every year working in SEO becomes increasingly difficult. Some SEO specialists feel inclined to change their careers and decide to dive into ASO. In this article, we compared the areas of SEO and ASO, analyzed the labor market, and shared the experts' opinions on challenges within SEO. Read more

Maria Chernoplyokova
Maria Chernoplyokova
Maria Chernoplyokova
Maria Chernoplyokova
mch@asodesk.com
Maria Chernoplyokova is an ASO specialist at ASOdesk. She has been working in mobile marketing since 2017. Maria is writing articles, doing research, promoting mobile apps.
All articles by author
18.03.2021
7 min read

How much you should be investing in ASO

It is important for app publishers to know how to work with ASO correctly: how much to invest, and whether to hire an in-house specialist, freelancer, or agency. In this article, we will discuss how you can choose a contractor and roughly estimate an optimization budget depending on the specifics of your business. Read more