Detailed Manual on App Search Optimization on the App Store and Google Play from ASOdesk

How to work with data from App Store Connect, why is correct data visualization important for both an ASO manager and marketing director?

Detailed instruction on visual optimization of app pages on the App Store and Google Play from ASOdesk

This article is going to be more valuable for rookies, who just begin working with ASO – it will help them to avoid basic mistakes in the very beginning of their learning.

Visual elements of a page is the face of your product. We have gathered the top recommendation on ASO optimization for screenshots for both app stores.

People frequently ask us about why would anyone need iterations? Why can't you just get all of the search queries at once and optimally place them into the application metadata? We believe that there are at least 3 reasons for them.

Competition between App Store applications is immense — using standard methods of work with metadata is not enough anymore, when it comes to acquiring the necessary number of users. It is necessary to work with visual components of the page, with localizations and user reviews, and to look for new, unobvious ways of drawing users to the application page.

High competition in the mobile app market makes developers look for more new ways of their products' promotion. When the main ASO tools have already been put to use, additional methods come into play, effectively helping with app promotion by keyword and category searches.

Branded keywords drive close to 50% of the App Store search traffic, according to SplitMetrics. Many apps want to eat a piece of that search traffic pie from the one hand. On the other side, the defense of brand awareness becomes a part of the marketing strategy for apps with a stable and known brand name.

There are many ways to improve your product's indexing, but in this particular article we are going to review the topic of application URLs in Google Play.

We have collected all the answers to the most frequently asked questions asked by those, who begin to exploring the topic of App Store Optimization (ASO).

In this article we are going to tell you about tools used by ASO specialists in their work with textual and visual information.

This article continues the research series on visual page optimization on the App Store and Google Play. ASOdesk has analyzed the top 50 free games on the App Store and Google Play. We have focused on studying graphic elements, such as the icon, screenshots, and presence of a video preview.

If you want to be up to date with the latest page design trends, we, in ASOdesk, have analyzed the top 100 applications for iPhone on the App Store and have outlined the trends for the year 2019. In our research, we have focused on graphic elements, including the icon, screenshots, and presence of a video preview.

This article is a part of our study of popular searches in Germany. In this article, we will analyze in detail how users in the selected country are searching for games, and in which subcategories is possible to find the more search traffic

One of the ASO manager's objectives is looking for keyword searches that can significantly boost an app's visibility in search listing. This requires the analysis of relevant keyword searches and identification of those of them that have traffic in countries the product is distributed in.