This course contains 10 lessons and is helpful to anyone who is planning to take on search optimization

Practical tips and case studies for ASO experts. It's a 15-week free email course. Ideal for beginners in ASO in 2020 and useful for experts.

Building a semantic core is the longest and most labor-intensive stage of ASO. We made an app store optimization guide on how to build a semantic core faster and avoid missing any important queries.

In this article, we will show you how to decide on screenshot orientation, quantity, background, color, and size.

If you plan to expand your app's geography, you need to localize its metadata into other languages. This will help cover additional users and overtake competitors in local markets.

In this article, we explain the main ranking factors and available levers to apply against search algorithms.

In this article we describe what metrics help evaluate performance and shows which mistakes are made by aspiring ASO specialists.

Guiding your app to the top positions on the App Store and Google play takes more than a once-off optimization. At least 6–8 iterations are required. We explain how an ASO specialist should go about using iterations to achieve the best results.

We will look at the results that can be achieved by applying ASO, talk about who needs optimization, consider several cases, and list the major mistakes of newcomers in ASO.

Competitive analysis is necessary at every stage of App Store Optimization: it helps to collect the semantic core, find growth points for the application, and assess the effectiveness of ASO. In this article, we explaine how to analyze competitors in ASO.

Building a semantic core is the most important part of App Store Optimization, which the effectiveness of further promotion depends on. In this article we will explain in detail how to properly build a semantic core.

The results of the App Store Optimization can be disappointing. In this article, we will discuss which factors affect app promotion, when the result of ASO will be noticeable and what to do if expectations have not been met.

In addition to the tough demands of the job, every ASO specialist works with some really challenging clients. In this article, we discussed some common misconceptions of clients that specialists who work on ASO frequently encounter, and shared ways to combat them.

There are many ways to improve your product's indexing, but in this particular article we are going to review the topic of application URLs in Google Play.

Asodesk studied the volume of branded and non-branded traffic in 16 game categories for Russia, the United States, Spain, Germany, and France. This data will help you choose a category for a new game or a strategy for promoting an existing app. The study is based on Asodesk's report at the WN Conference 2021.

We analyzed the icons, screenshots, and video designs of 100 free games from the top of the App Store and Google Play in the USA. Peter Fodor (AppAgent), Lina Danilchik (SplitMetrics) and Daria Pavlyuk (ZiMAD) spoke about gaming app design trends in 2021. In this study, you will find statistics on page design options and visual optimization ideas for your projects.

In this article, we analyzed the icons, screenshots, and videos of the top 100 free apps of the App Store and Google Play in the US, and noted the visual ASO trends of 2021. We looked at color, graphics, and composition used by popular publishers.

Thomas Petit, Peter Fodor, Simon Thillay and others told the world what mobile marketers should prepare for in 2021. Experts predicted changes in App Store indexing, the consequences of the cancellation of IDFA, the impact of ASO on the product, and acceleration of monetization.

We have analyzed the percentage of organic and inorganic traffic in apps and games of various categories around the world in 2020. The study helps to understand from which channels users download applications more often and, based on this, build a promotion strategy.

We conducted research and analyzed App Store ranking changes in European countries with strict and moderate quarantine measures before and after the COVID-19 outbreak. According to the research, lockdowns changed the app market differently in isolated European countries and Sweden.