A compilation of useful materials for studying ASO, marketing, user acquisition, and user retention. Here you can find guides, courses, research, and insights from experts.
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Learning Resources
Courses
Комплексное решение для развития мобильного бизнеса
Free email course for those who want to learn the basics of ASO
Free email course for those who want to break new ground in ASO
11 video lessons on ASO from A to Z
Webinars
We regularly hold webinars on the most relevant topics in the industry and invite new speakers
Guides
Here you can find step-by-step guides that will help you understand app promotion
12 min read
According to Apple, 65% installs of applications come from search. But your app needs to be optimized, if you want to get search traffic.
10 min read
The results of the App Store Optimization can be disappointing. To prevent this from happening, you need to understand the nuances of the niche and build realistic expectations. In this article, we will discuss which factors affect app promotion, when the result of ASO will be noticeable and what to do if expectations have not been met.
10 min read
Building a semantic core is the most important part of App Store Optimization, which the effectiveness of further promotion depends on. You need to find specific keywords that will bring you installs from the search. In this article we will explain in detail how to properly build a semantic core.
Index Research
Комплексное решение для развития мобильного бизнеса
We regularly conduct market research to identify trends and help you make the right data-driven decisions
14 min read
Good design of the app page in the App Store and Google Play increases the install conversion by 17-24%. Therefore, it is important for app publishers to test different design options and choose the most effective ones. You should pay attention to the visual optimization trends that publishers of popular applications follow.
20 min read
Thomas Petit (Independent App Growth Consultant), Peter Fodor (AppAgent), Simon Thillay (AppTweak) and others told the world what mobile marketers should prepare for in 2021. Experts predicted changes in App Store indexing, the consequences of the cancellation of IDFA, the impact of ASO on the product, and acceleration of monetization.
6 min read
Asodesk studied the volume of branded and non-branded traffic in 16 game categories for Russia, the United States, Spain, Germany, and France. This data will help you choose a category for a new game or a strategy for promoting an existing app. The study is based on Asodesk's report at the WN Conference 2021.
Useful materials
Комплексное решение для развития мобильного бизнеса
This framework helps you identify the countries with the greatest potential to promote your app using organic traffic.
We'll try to predict the results of your ASO. No, we can't predict the future, but we know what factors affect apps' ASO performance.
Expert Insights
Делимся советами и лайфхаками по работе с ASO, App Marketing и ASA
Our Experts
Комплексное решение для развития мобильного бизнеса
Our specialists have 7+ years of experience in mobile app marketing
- SergeyCEO & Co-founder, AsodeskIn ASO since 2013. Creator of Asodesk Academy, author of several online courses on ASO, ASO Knowledge Base, and certification & testing programs in ASO. Creator of ASO & ASA Channel on Telegram (2000+ subscribers). ASO Wine Time event planner.
- ArtiomASO Expert, Asodesk;
ASO Manager, Onde.appIn ASO since 2018. Optimizes Onde.app, a platform for creating branded taxi apps and other on-demand services. It has over 200 apps in 75 countries around the world. Writes articles and speaks at specialized courses and conferences. - MichaelSearch Ads Expert, Angle ConnectIn mobile app marketing since 2009. Used to be the Head of Mobile Marketing at ABBYY and launched over 50 apps. Working with ads in the App Store since they were introduced— for 3.5 years. Invented a framework that allows continuous optimization and scaling of advertising campaigns.
Ask an expert
If you need help with ASO, Apple Search Ads, reaching the top, or your ASO department, fill out an application and one of our experts will contact you
Check out our products
All-in-one solution to grow your app
on the App Store & Google Play
on the App Store & Google Play
App Store Optimization
Increase your app or game visibility and organic downloads on App Store and Google Play to grow your business
Replies to Reviews
Reply to Reviews, Monitor and Analyze Customer Feedback in the App Store and Google Play to increase your Rating and get insights
App Analytics
Analyze the conversion of each individual traffic source, ASO performance, organic remarketing, viral traffic, and advertising traffic's influence on organic traffic
Competitor Research
Find all useful information about competitors' apps, analyze it, and find growth points via Advanced Analytics tools
Store Console
Create, update and store your app's metadata and easily publish your apps on the App Store
Top Charts & Store Analytics
Get a window into the App Store & Google Play: discover trending apps, track trending searches, monitor popular keywords in any country
App Monitoring
Get updates and track your app's ranking across keywords and top charts. Monitor real-time data on your ASO performance and track your and competitors' key metrics
Keyword Boost
Become top-1 in App Store search results by every query
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Sergey
Asodesk, CEO
Asodesk, CEO
We know that app promotion isn't easy: it takes a lot of time and resources. Our goal is to help you speed up your work and achieve optimal results using Asodesk's tools and data
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