The results of the App Store Optimization can be disappointing. To prevent this from happening, you need to understand the nuances of the niche and build realistic expectations. In this article, we will discuss which factors affect app promotion, when the result of ASO will be noticeable and what to do if expectations have not been met.
Building a semantic core is the most important part of App Store Optimization, which the effectiveness of further promotion depends on. You need to find specific keywords that will bring you installs from the search. In this article we will explain in detail how to properly build a semantic core.
Good design of the app page in the App Store and Google Play increases the install conversion by 17-24%. Therefore, it is important for app publishers to test different design options and choose the most effective ones. You should pay attention to the visual optimization trends that publishers of popular applications follow.
Thomas Petit (Independent App Growth Consultant), Peter Fodor (AppAgent), Simon Thillay (AppTweak) and others told the world what mobile marketers should prepare for in 2021. Experts predicted changes in App Store indexing, the consequences of the cancellation of IDFA, the impact of ASO on the product, and acceleration of monetization.
Asodesk studied the volume of branded and non-branded traffic in 16 game categories for Russia, the United States, Spain, Germany, and France. This data will help you choose a category for a new game or a strategy for promoting an existing app. The study is based on Asodesk's report at the WN Conference 2021.
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Our specialists have 7+ years of experience in mobile app marketing
CEO & Co-founder, Asodesk
In ASO since 2013. Creator of Asodesk Academy, author of several online courses on ASO, ASO Knowledge Base, and certification & testing programs in ASO. Creator of ASO & ASA Channel on Telegram (2000+ subscribers). ASO Wine Time event planner.
ASO Expert, Asodesk; ASO Manager, Onde.app
In ASO since 2018. Optimizes Onde.app, a platform for creating branded taxi apps and other on-demand services. It has over 200 apps in 75 countries around the world. Writes articles and speaks at specialized courses and conferences.
Search Ads Expert, Angle Connect
In mobile app marketing since 2009. Used to be the Head of Mobile Marketing at ABBYY and launched over 50 apps. Working with ads in the App Store since they were introduced— for 3.5 years. Invented a framework that allows continuous optimization and scaling of advertising campaigns.
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