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Why Your ASO Is Not Perfect. Part I
Why Your ASO Isn't Perfect. Part II
Why Your ASO Isn't Perfect. Part IIl
Why Your ASO Isn't Perfect. Part IV
Why Your ASO Isn't Perfect. Part V
Why Your ASO Isn't Perfect. Part VI
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This course contains 10 lessons and is helpful to anyone who is planning to take on search optimization
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A cycle of large articles about textual and visual search optimization, as well as correct analytics of mobile metrics in several parts
Why Your ASO Is Not Perfect. Part I.
App Search Optimization on the App Store and Google Play
Detailed Manual on App Search Optimization on the App Store and Google Play from ASOdesk
Why Your ASO Isn't Perfect. Part Il.
Mobile metrics analytics
How to work with data from App Store Connect, why is correct data visualization important for both an ASO manager and marketing director?
Why Your ASO Isn't Perfect. Part IIl.
Detailed instruction on visual optimization of app pages on the App Store and Google Play from ASOdesk
Why Your ASO Isn't Perfect. Part IV.
Key Metrics to Measure the Impact of textual ASO
It is challenging to measure the Impact of textual ASO in the same way as we evaluate installs from paid campaigns. That is why you need to understand which metrics to analyze in the first place after making changes in textual metadata.
Why Your ASO Isn't Perfect. Part V.
ASO and App Localization: A Must Strategy to Grow User Base
In this post, ASOdesk and INLINGO have teamed up to tell you about game and app localization. Based on our experience, we think that it is essential to localize both the interface and creative assets of a game or an app and their app page on the App Store and Google Play.
Why Your ASO Isn't Perfect. Part VI.
A Quick Way to Make ASO on Other Languages
For a competent new market entrance, it is crucial to conduct localization not just for the texts within the app, but also for metadata that is available on the app store page.
Things You Should Know about ASO
In our blog, we regularly respond to the most urgent and important questions related to mobile app optimization.
Top 7 Mistakes Made by ASO Rookies
This article is going to be more valuable for rookies, who just begin working with ASO – it will help them to avoid basic mistakes in the very beginning of their learning.
Top 10 Recommendations on Screenshot Visual Optimization
Visual elements of a page is the face of your product. We have gathered the top recommendation on ASO optimization for screenshots for both app stores.
3 Reasons Why You Need Iterations in ASO
People frequently ask us about why would anyone need iterations? Why can't you just get all of the search queries at once and optimally place them into the application metadata? We believe that there are at least 3 reasons for them.
Do in-app purchases affect ASO for App Store?
Competition between App Store applications is immense — using standard methods of work with metadata is not enough anymore, when it comes to acquiring the necessary number of users. It is necessary to work with visual components of the page, with localizations and user reviews, and to look for new, unobvious ways of drawing users to the application page.
4 ASO Life Hacks: Reaching out to More Users and Increasing Installs
High competition in the mobile app market makes developers look for more new ways of their products' promotion. When the main ASO tools have already been put to use, additional methods come into play, effectively helping with app promotion by keyword and category searches.
Using Branded Keywords in ASO Strategy
Branded keywords drive close to 50% of the App Store search traffic, according to SplitMetrics. Many apps want to eat a piece of that search traffic pie from the one hand. On the other side, the defense of brand awareness becomes a part of the marketing strategy for apps with a stable and known brand name.
App Promotion in China: Localization, ASO
Chinese market continues to grow and many mobile developers still consider it a real titbit, because its mobile audience alone makes 1,132 million people, according to
5 simple tips to get your app indexed on Google Play
There are many ways to improve your product's indexing, but in this particular article we are going to review the topic of application URLs in Google Play.
6 Useful ASO Principles You Can Use When Working With Metadata
We have collected all the answers to the most frequently asked questions asked by those, who begin to exploring the topic of App Store Optimization (ASO).
Things an ASO Expert Needs, Besides an ASO Platform
In this article we are going to tell you about tools used by ASO specialists in their work with textual and visual information.
More about mobile marketing
Trends: Visual Optimization for
This article continues the research series on visual page optimization on the App Store and Google Play. ASOdesk has analyzed the top 50 free games on the App Store and Google Play. We have focused on studying graphic elements, such as the icon, screenshots, and presence of a video preview.
Trends: Visual Optimization for
If you want to be up to date with the latest page design trends, we, in ASOdesk, have analyzed the top 100 applications for iPhone on the App Store and have outlined the trends for the year 2019. In our research, we have focused on graphic elements, including the icon, screenshots, and presence of a video preview.
ASOdesk Search Index
Germany:Brand and Non-Brand Searches
This article is a part of our study of popular searches in Germany. In this article, we will analyze in detail how users in the selected country are searching for games, and in which subcategories is possible to find the more search traffic
ASOdesk Index Germany
: Brand and Non-Brand Searches
One of the ASO manager's objectives is looking for keyword searches that can significantly boost an app's visibility in search listing. This requires the analysis of relevant keyword searches and identification of those of them that have traffic in countries the product is distributed in.
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