In 2023, app publishers can leverage AI for marketing to improve their app rankings and conversion rates in the app stores, create effective ad campaigns, and ultimately drive more downloads and revenue. In this article, we will explore the various ways in which AI can enhance ASO, UA, monetization, and Retention and give you practical examples of how to use AI for marketers. Read more

The realm of paid User Acquisition (UA) has become increasingly challenging, with tracking limitations, growing competition, changes in user behavior, and inefficient spending posing more problems to developers. To achieve optimal outcomes for your app's paid user acquisition in 2023, it's essential to reconsider and structure your approach. You can learn how to accomplish this through a 5-step paid UA system by reading further. Read more

Thomas Petit (Independent App Growth Consultant), Peter Fodor (AppAgent), Simon Thillay (AppTweak) and others told the world what mobile marketers should prepare for in 2021. Experts predicted changes in App Store indexing, the consequences of the cancellation of IDFA, the impact of ASO on the product, and acceleration of monetization. Read more

To keep the installs of your application constantly increasing, you need to use ASO and advertising together. In this article, we will tell you what work with paid and organic traffic consists of, give examples of App Store Optimization and advertising, and share tips on how to increase the effectiveness of your promotion. Read more

If you are not getting the desired results from your app promotion, you may be missing out on effective mobile app marketing strategies. In this article, we will explain the best marketing strategies for apps, discuss when you should implement them, and show how to apply them to your app. Read more