Popular tags: app store optimization ASO App Store Asodesk news App Store news Google Play news google play asodesk Asodesk update App Marketing reviews replies to review ASO tools ASO Factors App Promotion app store optimization ASO news keywords Localization Visual Optimization Index organic traffic app ranking semantic core Textual optimization Apple Search Ads ASO Index Analysis iOS news Mobile marketing Visual ASO new features of asodesk News Android news Cases rating research WWDC ASOdesk Academy Experts inorganic traffic browse Apple news Metadata Text ASO Black Friday Mobile ads Huawei news marketing trends aso specialist App Promotion Summit AppGallery news user acquisition Digest updates competitors Additional languages App Store Conect Course ASO Opportunities Screenshots Mobile Games Analytics search keywords research Mobile advertising g2 Visual trends ASO trends Non-branded traffic Recap Conference subscriptions ASO Guide asodesk.com in-app ios ios 10 ios 11 Keyword Analytics referral program semantic Suggestions update ASO Mistakes Education A\B testing screenshot building ASA Branded keywords ASO report ASO metrics apptica ASO CONFERENCE ASO results ASO expectations ASO plans tutorial Promotion bonuses ASOdesk Targeted ads In-app advertising tips Opinion Google news Branded traffic WN Conference Similar apps Featured Top charts KPI Optimizer budget aso agency ASOdesk achievements A/B testing Incentive traffic product improvement app description Audit appgallery getapps samsung galaxy store alternative stores retention Integration reviews management seo custom product pages in-app events liveops Custom Store Listings ...
Alexander Vereshchagin
Alexander Vereshchagin
Alexander Vereshchagin
Alexander Vereshchagin
avtrener@gmail.com
Alexander Vereshchagin, ASO Lead at Angle Connect. Alexander does ASO for foreign markets — primarily for East Asia. He works daily with 10 languages and adapts ASO to different cultures. Since 2016, he has been the author of books in the publishing houses “IPIO” and “Exmo”.
All articles by author
23.11.2023
25 min read

The complete App Store Optimization guide for 2024

App Store Optimization (ASO) helps your app to reach the top spot in the search results and gain thousands of installs from the App Store and Google Play. We created a complete guide on how to work with ASO in 2024. Here you will find answers to the most important ASO questions: how to collect a semantic core, create effective visual and textual metadata, use In-App Events, LiveOps, Custom Product Pages, influence browse traffic, and work with alternative stores. Read more

Marine Nozerand
Marine Nozerand
Marine Nozerand
Marine Nozerand
marine@apptamin.com
Marine is a Content Manager for Apptamin, a creative agency specializing in app videos (video ads, app store videos, etc.). She writes about app marketing and ASO for Apptamin's blog: The Boost.
All articles by author
28.07.2022
10 min read

Checklist for visual optimization in the App Store and Google Play

Visual assets are one of the first things the user sees and can be very influential in the download process. Users will rely on your visual app icon, screenshots, and videos to decide whether to install your app or mobile game. So read on to find out how you can make the best of them and boost your conversion rate in the process. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
21.04.2022
10 min read

Top 21 free tools for app promotion in the App Store and Google Play

Many tasks for app promotion can be solved without any budget — just using free tools. We have made a selection of 20 free tools that allow you to get insights from market research, conduct App Store Optimization, create banners for ads, and analyze app reviews and promotion efficiency. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
26.07.2021
18 min read

Checklist for finding app growth hypotheses

In this article, we have compiled various hypotheses that can increase your app's conversion rate and number of installs, along with successful case studies of Belka Games, DEVGAME, and Toplyvo UA. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
22.04.2021
13 min read

Tips on how to make app screenshots and video previews for the App Store and Google Play

When creating app screenshots and video previews, app publishers have a lot of questions. In this article, we will show you how to decide on screenshot orientation, quantity, background, color, and size. We’ll also discuss when it is worth using a video preview and what it should look like. Read more

Konstantin Shabanov
Konstantin Shabanov
Konstantin Shabanov
Konstantin Shabanov
ks@blackbears.mobi
I am Head of Marketing of the Black Bears team. I manage the process of User Acquisition and ASO. I regularly share my experience and tips on mobile app marketing in ASOdesk articles and webinars
All articles by author
15.04.2021
6 min read

From “angry guy yelling” to game graphics: A/B testing of the Towerlands app icon

In this article, I will tell you how to conduct A/B tests of the gaming app icon. I'll share my insights and show you which icon options worked best and worst for Towerlands. Read more

Maria Chernoplyokova
Maria Chernoplyokova
Maria Chernoplyokova
Maria Chernoplyokova
mch@asodesk.com
Maria Chernoplyokova is an ASO specialist at ASOdesk. She has been working in mobile marketing since 2017. Maria is writing articles, doing research, promoting mobile apps.
All articles by author
21.01.2021
14 min read

Visual app store optimization trends of 2021

In order to do visual optimization effectively, you need to follow trends and learn from the best publishers. At ASOdesk, we studied the pages of the top 100 US apps from the App Store and Google Play, distinguished general design trends, as well as took comments from well-known experts about the visual optimization trends of 2021. Read the article and adapt these trends for your applications. Read more

Nika Grigorieva
Nika Grigorieva
01.10.2019
10 min read

Visual Optimization Guide for the App Store and Google Play

It’s not enough to just draw users to the product page on the App Store or Google Play as part of your ASO strategy. Your goal is to get people… Read more