App Store Optimization (ASO) helps your app to reach the top spot in the search results and gain thousands of installs from the App Store and Google Play. We created a complete guide on how to work with ASO in 2024. Here you will find answers to the most important ASO questions: how to collect a semantic core, create effective visual and textual metadata, use In-App Events, LiveOps, Custom Product Pages, influence browse traffic, and work with alternative stores. Read more

Visual assets are one of the first things the user sees and can be very influential in the download process. Users will rely on your visual app icon, screenshots, and videos to decide whether to install your app or mobile game. So read on to find out how you can make the best of them and boost your conversion rate in the process. Read more

Many tasks for app promotion can be solved without any budget — just using free tools. We have made a selection of 20 free tools that allow you to get insights from market research, conduct App Store Optimization, create banners for ads, and analyze app reviews and promotion efficiency. Read more

In this article, we have compiled various hypotheses that can increase your app's conversion rate and number of installs, along with successful case studies of Belka Games, DEVGAME, and Toplyvo UA. Read more

When creating app screenshots and video previews, app publishers have a lot of questions. In this article, we will show you how to decide on screenshot orientation, quantity, background, color, and size. We’ll also discuss when it is worth using a video preview and what it should look like. Read more

In this article, I will tell you how to conduct A/B tests of the gaming app icon. I'll share my insights and show you which icon options worked best and worst for Towerlands. Read more

In order to do visual optimization effectively, you need to follow trends and learn from the best publishers. At ASOdesk, we studied the pages of the top 100 US apps from the App Store and Google Play, distinguished general design trends, as well as took comments from well-known experts about the visual optimization trends of 2021. Read the article and adapt these trends for your applications. Read more

It’s not enough to just draw users to the product page on the App Store or Google Play as part of your ASO strategy. Your goal is to get people… Read more