If you are an SEO specialist who has been asked to conduct App Store Optimization (ASO) for a company, this article is for you. In this article, we discuss how ASO can help businesses, what the difference between ASO and SEO is, what ranking factors are important to consider when optimizing, and how one can quickly master all 8 stages of ASO. Read more

To master new markets and increase profits, developers can turn to popular alternatives to Google Play. In this article, we'll talk about how to work with AppGallery, GetApps, and the Samsung Galaxy Store. Read more

If your App Store Optimization is not effective enough, you need to conduct an ASO audit. It will help to find what is wrong with your ASO strategy and how you can improve it. In our latest article, we give an ASO audit checklist for your app page in Google Play and the App Store. Read more

A good description not only presents facts about an app, but also motivates users to install it. In this article, we will share some tips on how to create app descriptions that will help to increase your app’s Conversion Rate, as well as improve your keyword ranking in Google Play. Read more

Indonesia ranks 4th in the world in terms of the number of smartphone users, and about 198 million people speak Indonesian. In this article, we will tell you what features should be taken into account when localizing an app page into Indonesian, how to search for keywords, and compile text and visual metadata for Indonesian users. Read more

South Korea ranks fourth in terms of developers' revenue, behind only China, the United States, and Japan. So, entering the Korean market can become a good point of growth and help increase the revenue for app publishers. In this article, we will explain how to localize an app’s text metadata into Korean and what important things to consider in the process. Read more

Visual assets are one of the first things the user sees and can be very influential in the download process. Users will rely on your visual app icon, screenshots, and videos to decide whether to install your app or mobile game. So read on to find out how you can make the best of them and boost your conversion rate in the process. Read more

To effectively promote an app in the App Store and Google Play, publishers need to conduct App Store Optimization, work with reviews, as well as study competitors and the market. In this article, we will explain how to solve all these tasks with the help of Asodesk. Learn about all the features on the platform in one guide and learn how to apply them to your work. Read more

In this article, we will analyze the features of the Japanese language and the rules for compiling adequate requirements for a translator. We will also explain what to take into account when collecting the semantic core and doing textual and visual optimization, as well as share app localization tips. Read more

Many tasks for app promotion can be solved without any budget — just using free tools. We have made a selection of 20 free tools that allow you to get insights from market research, conduct App Store Optimization, create banners for ads, and analyze app reviews and promotion efficiency. Read more

Your app might get into the top and gain organic installs, but still fail to generate revenue. So, which keywords will make a profit for your app? Read this article to find out. Read more

In this article, we will tell you which KPIs to pay attention to when measuring the impact of ASO, as well as discuss the mistakes that beginners make when analyzing app performance. Read more