How to promote an app on Black Friday: tips from AliExpress, DHgate and PUGS Mobile
Adidas and Best Buy app installs increased by 500% on Black Friday 2019. To make this year Black Friday productive for you, we have collected the best promotions from AliExpress, DHgate, Bangood, PUGS Mobile, Township App, Hero Wars and others. Take inspiration from competitors and adapt their ideas for your application. Read more
How to build a semantic core for your app: step-by-step guide
Building a semantic core is the most important part of App Store Optimization, which the effectiveness of further promotion depends on. You need to find specific keywords that will bring you installs from the search. In this article we will explain in detail how to properly build a semantic core. Read more
When ASO will start bringing results
The results of the App Store Optimization can be disappointing. To prevent this from happening, you need to understand the nuances of the niche and build realistic expectations. In this article, we will discuss which factors affect app promotion, when the result of ASO will be noticeable and what to do if expectations have not been met. Read more
How competitive analysis helps in App Store Optimization
Competitive analysis is necessary at every stage of App Store Optimization: it helps to collect the semantic core, find growth points for the application, and assess the effectiveness of ASO. Read more
ASO: how you should work with it to get more installs
According to Apple, 65% installs of applications come from search. But your app needs to be optimized, if you want to get search traffic. Read more
How can iteration help specialist in App Store Optimization
Bringing an app to top positions on App Store and Google play takes more than a one-time optimization. At least 6-8 iterations are required. Read more
What to consider optimizing the app page for foreign languages
If you plan to expand your app’s geography, you need to localize its metadata into other languages. This will help cover additional users and overtake competitors in local markets, but… Read more
How to measure the effectiveness of textual ASO
In order to correctly evaluate the effectiveness of textual ASO, it is important for an ASO-specialist to know which parameters to pay attention to. In this article, Artem Tkachuk, Onde.app ASO manager… Read more
ASO tears: 9 misconceptions about ASO specialist’s work
In addition to the difficult process tasks, each ASO specialist meets really challenging clients. Ekaterina Sibirko, the ASO specialist at Flo Health and ASO expert at ASOdesk, told what misconceptions… Read more
How to work with Oriental languages on the App Store and Google Play
Greetings. My name is Nikita Lobanov, I’m an ASO Expert at ASOdesk. In this article, I will talk about the peculiarities of Keyword Research and compiling metadata in Oriental languages:… Read more
5 life hacks on app optimization on App Store and Google Play
To get to the top of app stores is challenging. Therefore, it is crustal to continuously look for new approaches and test hypotheses. Sergey Sharov, co-founder of ASOdesk and Angle… Read more
What affects the position of the app on the App Store and Google Play?
To bring an application to top positions of App Store and Google Play, one needs to know what affects its placement. In this article Sergey Sharov, co-founder of ASOdesk and… Read more