In this article, we have compiled various hypotheses that can increase your app's conversion rate and number of installs, along with examples of successful case studies of Mail.ru Group, Belka Games, Dev.Game, and Toplyvo UA. Read more

Building a semantic core is the longest and most labor-intensive stage of ASO. It takes up to 70% of ASO specialists' time. We made an app store optimization guide on how to build a semantic core faster and avoid missing any important queries. Read more

When creating app screenshots and video previews, app publishers have a lot of questions. In this article, we will show you how to decide on screenshot orientation, quantity, background, color, and size. We’ll also discuss when it is worth using a video preview and what it should look like. Read more

Adidas and Best Buy app installs increased by 500% on Black Friday 2019. To make this year Black Friday productive for you, we have collected the best promotions from AliExpress, DHgate, Bangood, PUGS Mobile, Township App, Hero Wars and others. Take inspiration from competitors and adapt their ideas for your application. Read more

Building a semantic core is the most important part of App Store Optimization, which the effectiveness of further promotion depends on. You need to find specific keywords that will bring you installs from the search. In this article we will explain in detail how to properly build a semantic core. Read more

The results of the App Store Optimization can be disappointing. To prevent this from happening, you need to understand the nuances of the niche and build realistic expectations. In this article, we will discuss which factors affect app promotion, when the result of ASO will be noticeable and what to do if expectations have not been met. Read more

Competitive analysis is necessary at every stage of App Store Optimization: it helps to collect the semantic core, find growth points for the application, and assess the effectiveness of ASO. Read more

According to Apple, 65% installs of applications come from search. But your app needs to be optimized, if you want to get search traffic. Read more

Bringing an app to top positions on App Store and Google play takes more than a one-time optimization. At least 6-8 iterations are required. Read more

If you plan to expand your app’s geography, you need to localize its metadata into other languages. This will help cover additional users and overtake competitors in local markets, but… Read more

In order to correctly evaluate the effectiveness of textual ASO, it is important for an ASO-specialist to know which parameters to pay attention to. In this article, Artem Tkachuk, Onde.app ASO manager… Read more

In addition to the difficult process tasks, each ASO specialist meets really challenging clients. Ekaterina Sibirko, the ASO specialist at Flo Health and ASO expert at ASOdesk, told what misconceptions… Read more