I shared the basic principles and features of Google Play store optimization and explained how to work with titles, descriptions, icons, screenshots, reviews, and events to promote apps on Google Play. Read more

In this article, we have compiled various hypotheses that can increase your app's conversion rate and number of installs, along with examples of successful case studies of Mail.ru Group, Belka Games, Dev.Game, and Toplyvo UA. Read more

Building a semantic core is the longest and most labor-intensive stage of ASO. It takes up to 70% of ASO specialists' time. We made an app store optimization guide on how to build a semantic core faster and avoid missing any important queries. Read more

Ryan Kelley wrote an article about the most typical App Store Optimization mistakes. These errors make ASO less effective, negatively affect the level of installs and contribute to lower app rankings in search. Read the article and try to avoid these mistakes in your ASO strategy. Read more

Thomas Petit (Independent App Growth Consultant), Peter Fodor (AppAgent), Simon Thillay (AppTweak) and others told the world what mobile marketers should prepare for in 2021. Experts predicted changes in App Store indexing, the consequences of the cancellation of IDFA, the impact of ASO on the product, and acceleration of monetization. Read more

We are excited to share some great news: we received 9 badges from G2! G2 is a highly reputed platform that surveys online business services. This winter we received  thirteen… Read more

We are delighted to present you the Optimizer tool that will speed up the process of preparing metadata for the App Store and Google Play. Read more

Building a semantic core is the most important part of App Store Optimization, which the effectiveness of further promotion depends on. You need to find specific keywords that will bring you installs from the search. In this article we will explain in detail how to properly build a semantic core. Read more

The results of the App Store Optimization can be disappointing. To prevent this from happening, you need to understand the nuances of the niche and build realistic expectations. In this article, we will discuss which factors affect app promotion, when the result of ASO will be noticeable and what to do if expectations have not been met. Read more

We have analyzed the percentage of organic and inorganic traffic in apps. The study helps to understand from which channels users download applications more often and, based on this, build a promotion strategy. Read more

Competitive analysis is necessary at every stage of App Store Optimization: it helps to collect the semantic core, find growth points for the application, and assess the effectiveness of ASO. Read more

Apple has released the new iOS 14. App publishers have formed a coalition against Apple. Google will improve navigation in games and allow application sharing. Read more