Here you can find the ASO news digest from December 2019, updates from the App Store, and Google Play that happened this December. We are trying to collect here news related to ASO and mobile marketing that was discovered by ASO experts. This news can help you to navigate in both app stores better.
Posts tagged as “app store optimization”
The main goal of App Store Optimization is to increase organic installs. But unfortunately, it is challenging to measure the Impact of textual ASO in the same way as we evaluate installs from paid campaigns. That is why you need to understand which metrics to analyze in the first place after making changes in textual metadata.
Branded keywords drive close to 50% of the App Store search traffic, according to SplitMetrics. Many apps want to eat a piece of that search traffic pie from the one hand. On the other side, the defense of brand awareness becomes a part of the marketing strategy for apps with a stable and known brand name.