Articles, ideas, tips and news about ASO
The first ASOdesk Academy for English-speaking audiences was held in June. During one week our students mastered all the intricacies of app store optimization. Students learned how to optimize applications for different platforms, build a semantic core, do ASO in different languages, form hypotheses, measure effectiveness, and analyze competitors. This course includes practical tips and cases from ASO experts.
We want to help more specialists, so we decided to share the Academy’s notes.
To get to the top of app stores is challenging. Therefore, it is crustal to continuously look for new approaches and test hypotheses. Sergey Sharov, co-founder of ASOdesk and Angle Connect agency, shares life hacks that will help improve keyword positions and get more installs.
This is a series of articles based on ASOdesk Academy lectures, where we touched on all aspects of optimization for applications. We have already told you where to start working on ASO, published a checklist on working with Google Play and explained what affects your positions in stores .
In the June ASOdesk update completely new tools within Keyword Analytics to collect the semantic core: Missing Competitor Keywords — for quick analysis of competitors’ search queries, Apple Search Ads Suggestions — search query recommendations from the Apple Search Ads ad network, Text Analyzer — analysis of the any app text description.
Sergey Sharov, co-founder of ASOdesk and the Angle Connect agency, explained what ASO for mobile applications is, why it is needed, what business problems it solves, when it begins to bring results, who should use it and how to choose a tool for work.
We are glad to present the free Keyword Shuffler tool, registration is not necessary. This tool is perfect at the stage of collecting the semantic core, so as not to sort out the keywords by hand.
To motivate a user to download an app, it should grab their attention: an icon, screenshots, and a title, individually or together can accomplish this task. I saw it for myself: I fully changed the application metadata and increased all its indicators. I'd like to tell you how I got it.
Yesterday the ASO conference 2020 was held, a conference by ASO practitioners for ASO practitioners. If you missed this event, we have collected key points from the speeches for you.
The ASOdesk mobile marketing platform has conducted research and analyzed App Store rankings changes in European countries with strict and moderate quarantine measures before and after the COVID-19 outbreak. According to the research, a quarantine changed the app market differently in isolated countries of Europe and in Sweden.
