Top 20 free tools for app promotion in the App Store and Google Play
Many tasks for app promotion can be solved without any budget — just using free tools. We have made a selection of 20 free tools that allow you to get insights from market research, conduct App Store Optimization, create banners for ads, and analyze app reviews and promotion efficiency. Read more
How to choose keywords that will generate revenue for your app
Your app might get into the top and gain organic installs, but still fail to generate revenue. So, which keywords will make a profit for your app? Read this article to find out. Read more
How to measure ASO results in the App Store and Google Play
In this article, we will tell you which KPIs to pay attention to when measuring the impact of ASO, as well as discuss the mistakes that beginners make when analyzing app performance. Read more
13 rules for working with app metadata in the App Store and Google Play
App positions in the App Store and Google Play directly depend on metadata, such as the title, subtitle, promo text, short description, and full description. In this article, we have… Read more
Checklist for App Store Optimization in Google Play
I shared the basic principles and features of Google Play store optimization and explained how to work with titles, descriptions, icons, screenshots, reviews, and events to promote apps on Google Play. Read more
Checklist for finding app growth hypotheses
In this article, we have compiled various hypotheses that can increase your app's conversion rate and number of installs, along with examples of successful case studies of Mail.ru Group, Belka Games, Dev.Game, and Toplyvo UA. Read more
How to save time building your app’s semantic core
Building a semantic core is the longest and most labor-intensive stage of ASO. It takes up to 70% of ASO specialists' time. We made an app store optimization guide on how to build a semantic core faster and avoid missing any important queries. Read more
Top 10 ASO mistakes that even big brands make
Ryan Kelley wrote an article about the most typical App Store Optimization mistakes. These errors make ASO less effective, negatively affect the level of installs and contribute to lower app rankings in search. Read the article and try to avoid these mistakes in your ASO strategy. Read more
How much you should be investing in ASO
It is important for app publishers to know how to work with ASO correctly: how much to invest, and whether to hire an in-house specialist, freelancer, or agency. In this article, we will discuss how you can choose a contractor and roughly estimate an optimization budget depending on the specifics of your business. Read more
7 mobile app marketing trends in 2021 according to experts
Thomas Petit (Independent App Growth Consultant), Peter Fodor (AppAgent), Simon Thillay (AppTweak) and others told the world what mobile marketers should prepare for in 2021. Experts predicted changes in App Store indexing, the consequences of the cancellation of IDFA, the impact of ASO on the product, and acceleration of monetization. Read more
ASOdesk is a recognized IT service! We received 13 ratings and 9 G2 badges
We are excited to share some great news: we received 9 badges from G2! G2 is a highly reputed platform that surveys online business services. This winter we received thirteen… Read more
New Optimizer tool will simplify textual metadata creation
We are delighted to present you the Optimizer tool that will speed up the process of preparing metadata for the App Store and Google Play. Read more