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Alexander Vereshchagin
Alexander Vereshchagin
Alexander Vereshchagin
Alexander Vereshchagin
avtrener@gmail.com
Alexander Vereshchagin, ASO Lead at Angle Connect. Alexander does ASO for foreign markets — primarily for East Asia. He works daily with 10 languages and adapts ASO to different cultures. Since 2016, he has been the author of books in the publishing houses “IPIO” and “Exmo”.
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23.11.2023
25 min read

The complete App Store Optimization guide for 2024

App Store Optimization (ASO) helps your app to reach the top spot in the search results and gain thousands of installs from the App Store and Google Play. We created a complete guide on how to work with ASO in 2024. Here you will find answers to the most important ASO questions: how to collect a semantic core, create effective visual and textual metadata, use In-App Events, LiveOps, Custom Product Pages, influence browse traffic, and work with alternative stores. Read more

Kiryl Martsinovich
Kiryl Martsinovich
Kiryl Martsinovich
Kiryl Martsinovich
kiryl.martsinovich@gmail.com
Freelance ASO (App Store Optimization) specialist with over 1 year of experience. Works not only with Google Play and the App Store but is also actively studying and experimenting with the algorithms of alternative app stores (Xiaomi GetApps, Huawei AppGallery).
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06.09.2023
16 min read

ASO vs SEO: how SEO specialists can master ASO quickly

If you are an SEO specialist who has been asked to conduct App Store Optimization (ASO) for a company, this article is for you. In this article, we discuss how ASO can help businesses, what the difference between ASO and SEO is, what ranking factors are important to consider when optimizing, and how one can quickly master all 8 stages of ASO. Read more

Alexander Vereshchagin
Alexander Vereshchagin
Alexander Vereshchagin
Alexander Vereshchagin
avtrener@gmail.com
Alexander Vereshchagin, ASO Lead at Angle Connect. Alexander does ASO for foreign markets — primarily for East Asia. He works daily with 10 languages and adapts ASO to different cultures. Since 2016, he has been the author of books in the publishing houses “IPIO” and “Exmo”.
All articles by author
11.08.2022
14 min read

How ASO specialists should localize apps for the Korean market

South Korea ranks fourth in terms of developers' revenue, behind only China, the United States, and Japan. So, entering the Korean market can become a good point of growth and help increase the revenue for app publishers. In this article, we will explain how to localize an app’s text metadata into Korean and what important things to consider in the process. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
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18.03.2022
7 min read

How to choose keywords that will generate revenue for your app

Your app might get into the top and gain organic installs, but still fail to generate revenue. So, which keywords will make a profit for your app? Read this article to find out. Read more

Artiom Tkachuk
Artiom Tkachuk
Artiom Tkachuk
Artiom Tkachuk
art@asodesk.com
Asodesk Expert & ASO manager at Onde.app, platforms for creating branded taxi applications and other on-demand services. Over 200 applications in 75 countries. The number of active users is more than 1.3 million people. Artiom has been engaged in ASO for 4 years, he is an ASOdesk blog columnist, and a speaker at different conferences.
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24.02.2022
10 min read

How to measure ASO results in the App Store and Google Play

In this article, we will tell you which KPIs to pay attention to when measuring the impact of ASO, as well as discuss the mistakes that beginners make when analyzing app performance. Read more

Darya Shevel
Darya Shevel
Darya Shevel
Darya Shevel
Daryagolubeva1992@gmail.com
Graduate of Asodesk Academy 14. She started working as an ASO specialist at GameTunes during her studies. She also promoted her app in the Health & Fitness category on the App Store.
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16.02.2022
4 min read

From tender manager to ASO specialist: Darya Shevel case study

I worked as a tender manager but decided to try her hand at App Store Optimization. In just 2 months, I mastered a new profession, promoted an app to the top of the App Store for a number of requests, got a job offer, and switched to flexible hours and remote work. Read how I did it in this case study. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
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28.01.2022
9 min read

13 rules for working with app metadata in the App Store and Google Play

App positions in the App Store and Google Play directly depend on metadata, such as the title, subtitle, promo text, short description, and full description. In this article, we have… Read more

Artiom Tkachuk
Artiom Tkachuk
Artiom Tkachuk
Artiom Tkachuk
art@asodesk.com
Asodesk Expert & ASO manager at Onde.app, platforms for creating branded taxi applications and other on-demand services. Over 200 applications in 75 countries. The number of active users is more than 1.3 million people. Artiom has been engaged in ASO for 4 years, he is an ASOdesk blog columnist, and a speaker at different conferences.
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19.11.2021
13 min read

Checklist for App Store Optimization in Google Play

I shared the basic principles and features of Google Play store optimization and explained how to work with titles, descriptions, icons, screenshots, reviews, and events to promote apps on Google Play. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
09.09.2021
9 min read

Why SEO professionals switch to ASO

Every year working in SEO becomes increasingly difficult. Some SEO specialists feel inclined to change their careers and decide to dive into ASO. In this article, we compared the areas of SEO and ASO, analyzed the labor market, and shared the experts' opinions on challenges within SEO. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
19.08.2021
9 min read

14 tips for App Store Optimization (ASO) in the App Store and Google Play

To make your Apple App Store and Google Play Store optimization more effective, we have compiled the top ASO hacks. Find out how you should pick more keywords for the app's semantic core, properly prepare app metadata, and improve your search ranking. Read more

Ryan Kelley
Ryan Kelley
Ryan Kelley
Ryan Kelley
hi@ryankelley.work
Ryan is a mobile marketing generalist with extensive knowledge of App Store Optimization (ASO) and Subscription Optimization. He has worked for many top agencies, including Gummicube, Phiture, and NP Digital. Currently, Ryan works as a freelance mobile growth consultant, teacher, advisor, and workshop facilitator.
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20.05.2021
10 min read

Top 10 ASO mistakes that even big brands make

Ryan Kelley wrote an article about the most typical App Store Optimization mistakes. These errors make ASO less effective, negatively affect the level of installs and contribute to lower app rankings in search. Read the article and try to avoid these mistakes in your ASO strategy. Read more

Maria Chernoplyokova
Maria Chernoplyokova
Maria Chernoplyokova
Maria Chernoplyokova
mch@asodesk.com
Maria Chernoplyokova is an ASO specialist at ASOdesk. She has been working in mobile marketing since 2017. Maria is writing articles, doing research, promoting mobile apps.
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18.03.2021
7 min read

How much you should be investing in ASO

It is important for app publishers to know how to work with ASO correctly: how much to invest, and whether to hire an in-house specialist, freelancer, or agency. In this article, we will discuss how you can choose a contractor and roughly estimate an optimization budget depending on the specifics of your business. Read more