With the latest ASOdesk tools update, your customer support and marketing team will find working with user reviews even easier. We've added a rating analysis tool, tracking deleted reviews on the App Store and Google Play, and new filters by country and app review changes. These features will make it easier to analyze reviews on the App Store and Google Play. Read more

In the first month of spring, Google Play developer fees lowered to 15% on the first million dollars of revenue per year. Apple announced WWDC 2021 will be held on June 7–12. The number of active AppGallery users has exceeded 530 million per month. All ASOdesk plans have become more affordable. Read all the news for App Store, Google Play, AppGallery and ASOdesk. Read more

The App Promotion Summit London was held from 18–25 March 2021. It is the largest conference on mobile app marketing. We listened to 6 insightful reports on mobile app marketing and highlighted the main points. Read our article to learn more about ASO strategy in 2021, trends in mobile app marketing, and tips for making ad campaigns in HUAWEI. Read more

G2 has once again recognized ASOdesk with several awards. This time we received eight badges in the spring reports. G2 commented on our high performance, easy admin, and business collaboration. We were also recognized for best meeting requirements and for the tendency of users to recommend ASOdesk. Read more

It is important for app publishers to know how to work with ASO correctly: how much to invest, and whether to hire an in-house specialist, freelancer, or agency. In this article, we will discuss how you can choose a contractor and roughly estimate an optimization budget depending on the specifics of your business. Read more

The App Store now has search by tag as well as ads in the Suggested section. Google Play update lets you share apps from one Android device to another. Huawei announced Huawei Ads, an advertising exchange platform. A brand new ASOdesk became available for all users. Read more

We spent the whole of last fall restructuring the platform to bring you a completely new ASOdesk with improved navigation, increased speed, more convenient Optimizer, and unlimited tools for working with reviews in beta. Read more

We have prepared an article based on MY.GAMES and ASOdesk’s speech at the WN Conference. Artiom Tkachuk spoke about the volume of non-branded traffic in different game categories. Julia Shiryaeva and Anna Shopina gave recommendations on working with organic traffic and shared case studies. Read more

This week, ASOdesk launched a major update of the Daily Impressions algorithm for the App Store and Google Play. In this article, we will explain why the updated algorithm works better than the previous one, and why you can trust it. Read more

ASOdesk studied the volume of branded and non-branded traffic in 16 game categories for Russia, the United States, Spain, Germany, and France. This data will help you choose a category for a new game or a strategy for promoting an existing app. The study is based on ASOdesk’s report at the WN Conference 2021. Read more

Google will allow the publishing of gambling apps in 19 countries. Apple announced the approximate starting date of the new privacy policy. Huawei improved the design of AppGallery. ASOdesk released two useful research articles, and became a sponsor and participant of White Nights. Read more

ASOdesk studied 100 free games from the top of the App Store and Google Play in the US. In this article, we have collected statistics on the page design of popular gaming applications, and also spoke to experts about visual optimization trends in 2021. Read more