8 mobile app marketing trends in 2022 according to experts
We spoke with experts in mobile app marketing from Phiture, App Growth Summit, REPLUG GmbH, Ada Health, Belka Games, Appbooster, and Diveo Media about what's happening in the mobile market and what to expect in 2022. Read more
How to optimize your Android app description for Google with Natural Language
For Google Play to categorize your app and promote it in Similar Apps, you need to use Google Cloud Natural Language. Learn how you can use this tool to create an effective description that will improve your app's ranking. Read more
Checklist for App Store Optimization in Google Play
I shared the basic principles and features of Google Play store optimization and explained how to work with titles, descriptions, icons, screenshots, reviews, and events to promote apps on Google Play. Read more
14 tips for App Store Optimization (ASO) in the App Store and Google Play
To make your Apple App Store and Google Play Store optimization more effective, we have compiled the top ASO hacks. Find out how you should pick more keywords for the app's semantic core, properly prepare app metadata, and improve your search ranking. Read more
Tips on how to make app screenshots and video previews for the App Store and Google Play
When creating app screenshots and video previews, app publishers have a lot of questions. In this article, we will show you how to decide on screenshot orientation, quantity, background, color, and size. We’ll also discuss when it is worth using a video preview and what it should look like. Read more
Gaming app page visual optimization trends of 2021
ASOdesk studied 100 free games from the top of the App Store and Google Play in the US. In this article, we have collected statistics on the page design of popular gaming applications, and also spoke to experts about visual optimization trends in 2021. Read more
Visual app store optimization trends of 2021
In order to do visual optimization effectively, you need to follow trends and learn from the best publishers. At ASOdesk, we studied the pages of the top 100 US apps from the App Store and Google Play, distinguished general design trends, as well as took comments from well-known experts about the visual optimization trends of 2021. Read the article and adapt these trends for your applications. Read more
ASOdesk is a recognized IT service! We received 13 ratings and 9 G2 badges
We are excited to share some great news: we received 9 badges from G2! G2 is a highly reputed platform that surveys online business services. This winter we received thirteen… Read more
Digest ASO News, November 2020
Apple is cutting commissions down to 15% for a number of publishers. Apps should get Google’s permission for background location access. ASOdesk now has a referral program as well as professional tools for working with reviews and metadata creation. Read all the news in our digest. Read more
How to promote an app on Black Friday: tips from AliExpress, DHgate and PUGS Mobile
Adidas and Best Buy app installs increased by 500% on Black Friday 2019. To make this year Black Friday productive for you, we have collected the best promotions from AliExpress, DHgate, Bangood, PUGS Mobile, Township App, Hero Wars and others. Take inspiration from competitors and adapt their ideas for your application. Read more
New Optimizer tool will simplify textual metadata creation
We are delighted to present you the Optimizer tool that will speed up the process of preparing metadata for the App Store and Google Play. Read more
Digest ASO News, October 2020
Many things happened in October: Apple raised prices in the App Store for some countries and allowed pre-orders 180 days before the release. Google released an update to the Play Console and began testing the app comparison feature. Read more about all the news in the digest. Read more