Here you can find the ASO news digest, updates from the App Store and Google Play that happened in September.
Posts tagged as “google play”
It’s not enough to just draw users to the product page on the App Store or Google Play as part of your ASO strategy. Your goal is to get people interested and lead them to installing the app. You have to maximally optimize all the graphic elements on the app page, because the visual part affects conversion into installs.
We decided to try a new ASO news format for us. Every month we will publish the most interesting news from the ASO world which collected Altai Zeynalov, creator of the ASO Secrets Channel on YouTube.
The Mobile apps and games market has become so competitive that most developers have to make more and more effort, so that potential users are able to find their applications amongst the vast amount of similar products.
We are introducing the new free tool, Top Keywords, which you can use to research top queries in any country represented in ASOdesk.
This article is a part of our study of popular searches in Germany. In this article, we will analyze in detail how users in the selected country are searching for games, and in which subcategories is possible to find the more search traffic.
Developers care a lot for their product to appear more frequently in application stores’ search results. In order to achieve this, it is necessary to do some proper work on the product’s ASO. Competent approach towards ASO optimization can affect Google Play indexing and getting more queries from the search listing.
Visual elements of a page is the face of your product.
When landing on your application’s page in the App Store or Google Play, the user initially notices the icon and screenshots. From that moment and on, they only have a few seconds to decide on whether to download the app or not. Screenshots affect install conversion, so a manager that responds for optimization has to monitor the changes at all times and experiment with visual imagery, trying to get a better conversion.
We have gathered the top recommendation on ASO optimization for screenshots for both app stores.
At ASOdesk, we believe that ASO (App Store Optimization) isn't rocket science. For us, ASO is a properly adjusted set of processes on semantic core building, its analysis, and identification of its final hypotheses for the subsequent “in action” check-up.
This article is going to be more valuable for rookies, who just begin working with ASO – it will help them to avoid basic mistakes in the very beginning of their learning.