In February 2020, Asodesk raised $1 million as an investment from Embria to develop the company. The Asodesk team continued to improve the product and create new tools for ASO, analytics, and replies to reviews.
In the same year, Sergey came up with an idea to automate the process of data collection and create a platform that would be useful for everyone who engages with app promotion. Together with his fellow student Sergey Zakharov, they created an algorithm for estimating query frequency in the App Store and Google Play. Other ASO services couldn't offer anything similar.
Asodesk was established in 2016. Its beta version was released in April; the first commercial version of the product was introduced to users in June. At the time of launch, about a thousand users were already registered in the system — from Meduza, a popular online newspaper, to Aviasales.
In 2015, Sergey Sharov opened the agency "Indiline", which manually created reports on app positions in the App Store and Google Play, created a semantic core, and gave tips on increasing user numbers.
Sergey Sharov took up ASO in 2013, back when he was in his fourth year of university while working for ABBYY. He was asked to implement ASO capabilities. At that time, the popularity of app queries was estimated through web searches while keyword tables were filled in manually.
The ASO field was still very new, but even then, thanks to ASO, the company managed to increase the sales of its paid applications. Sergey realized that ASO would help developers get more installs and revenue.
Asodesk kept developing and adding new features. In March 2021, a completely new version of Asodesk was introduced to users. The platform is now useful not only for ASO specialists, marketers, and product managers but also for support services. Asodesk now allows you to solve a range of challenges related to app promotion, and includes tools for ASO, marketing, and work with reviews.
In June 2021, Asodesk was rebranded with a new corporate identity that better reflects the core concept behind the company's work, which is mobile business development. To be continued.