Ryan Kelley
Ryan Kelley
Ryan Kelley
Ryan Kelley
hi@ryankelley.work
Ryan is a mobile marketing generalist with extensive knowledge of App Store Optimization (ASO) and Subscription Optimization. He has worked for many top agencies, including Gummicube, Phiture, and NP Digital. Currently, Ryan works as a freelance mobile growth consultant, teacher, advisor, and workshop facilitator.
All articles by author
20.05.2021
10 min read

Top 10 ASO mistakes that even big brands make

Ryan Kelley wrote an article about the most typical App Store Optimization mistakes. These errors make ASO less effective, negatively affect the level of installs and contribute to lower app rankings in search. Read the article and try to avoid these mistakes in your ASO strategy. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
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29.04.2021
9 min read

Recap of Top 7 reports from the App Growth Summit New York 2021

On April 21, 2021, the App Growth Summit New York was held — a well-known event for mobile marketers and app growth professionals. We watched the summit and summarized the main ideas from 7 noteworthy reports. Read the article and learn more about data-driven retention strategies, principles of work with the new IDFA conditions, tips on user engagement, promotion through TikTok, ways of user onboarding, and hacks for app growth. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
24.12.2020
20 min read

7 mobile app marketing trends in 2021 according to experts

Thomas Petit (Independent App Growth Consultant), Peter Fodor (AppAgent), Simon Thillay (AppTweak) and others told the world what mobile marketers should prepare for in 2021. Experts predicted changes in App Store indexing, the consequences of the cancellation of IDFA, the impact of ASO on the product, and acceleration of monetization. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
17.12.2020
16 min read

9 tips for working with reviews on App Store and Google Play

If you don't reply to user reviews, you can get low ratings, high uninstall rates, and poor install conversion rates. To avoid this, you need to monitor reviews and reply to them on a daily basis. But such work requires a lot of time and resources, which are often not available. In this article, we'll give you 9 tips on how to track new reviews and reply to them faster and more efficiently. Read more

Katerina Belohvostova
Katerina Belohvostova
Katerina Belohvostova
Katerina Belohvostova
kb@asodesk.com
ASOdesk Marketing Manager. She is behind all the rough work on social networks, blogs, newsletters, webinars, and ASOdesk Academies. Event organizer of ASO Wine Time and ASO Fuckups. Lovingly solves all your issuies at our events ?
All articles by author
16.12.2020
2 min read

ASOdesk is a recognized IT service! We received 13 ratings and 9 G2 badges

We are excited to share some great news: we received 9 badges from G2! G2 is a highly reputed platform that surveys online business services. This winter we received  thirteen… Read more

How ASO and advertising help attract users to mobile applications

To keep the installs of your application constantly increasing, you need to use ASO and advertising together. In this article, we will tell you what work with paid and organic traffic consists of, give examples of App Store Optimization and advertising, and share tips on how to increase the effectiveness of your promotion. Read more

Natalie Stepanova
Natalie Stepanova
23.06.2020
5 min read

5 Critical Mobile App Marketing Strategies

So you’ve built a mobile app, but you’re not a millionaire yet because you’re stuck in the turf of the competition? You’ve got a great app but you still do… Read more

Nika Grigorieva
Nika Grigorieva
14.01.2020
13 min read

ASO and App Localization: The Essential Strategy to Grow User Base

In this post, ASOdesk and Inlingo have teamed up to tell you about game and app localization. Based on our experience, we think that it is essential to localize both… Read more

StoreConsole: New Tool from ASOdesk

We are happy to announce beta testing of new tool: StoreConsole. The tool makes updating and creating metadata for the App Store easier. We hope it will save your working… Read more

Nika Grigorieva
Nika Grigorieva
01.11.2019
3 min read

ASO News October 2019

Here you can find the ASO news digest, updates from the App Store and Google Play that happened in October. We are trying to collect here small news, that are… Read more

Nika Grigorieva
Nika Grigorieva
01.10.2019
10 min read

Visual Optimization Guide for the App Store and Google Play

It’s not enough to just draw users to the product page on the App Store or Google Play as part of your ASO strategy. Your goal is to get people… Read more

Nika Grigorieva
Nika Grigorieva
03.09.2019
4 min read

ASO News August 2019

We decided to try a new ASO news format for us. Every month we will publish the most interesting news from the ASO world which collected Altai Zeynalov, creator of… Read more