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Dmitry Moskalenko
Dmitry Moskalenko
Dmitry Moskalenko
Dmitry Moskalenko
d.moskalenko@vk.team
ASO manager. In ASO since 2020. Experience in game projects and services.
All articles by author
14.03.2024
7 min read

How to use custom store listings on Google Play: 5 lesser-known tips

Custom store listings on Google Play help you share more about your app or game. You can set up who you want to show them to: for example, residents of a particular region or registered users who have not used your product for a long time. In this article, I'll share how you can use the tool differently to effectively test ASO hypotheses and improve your conversion rate from impressions to installations. Read more

Michael Shubin
Michael Shubin
Michael Shubin
Michael Shubin
msh@asodesk.com
With a decade of experience in the mobile marketing industry since 2009, Michael has launched 50+ apps. From the tool's inception in October 2016, he has been actively working with Apple Search Ads, running successful campaigns for numerous apps across various categories.
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07.03.2024
14 min read

Apple Search Ads in Brazil and around the World: How to Launch and Scale

On February 22, Apple announced that Apple Search Ads (ASA) is coming to Brazil and eight other Latin American countries. Now is a great time to acquire target users from ASA around the World or to prepare for the launch in Brazil. In this article, we'll discuss how a holistic approach to Apple Search Ads can be an essential driver of iOS app growth. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
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05.02.2024
10 min read

ASO news for January 2024

Apple has officially allowed developers to use alternative app stores in the European Union, but the new rules have sparked developer outrage. Google will allow more real-money games on the Play Store. Read all the latest news from the App Store and Google Play in our digest. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
31.01.2024
19 min read

Step-by-step instructions on how to publish an app on Google Play Store

Google Play has 2.5 billion active users per month in over 190 markets worldwide, making it one of the best app stores for attracting traffic to your app. In this article, we will guide you through the process of publishing your app on the Play Store and how to promote it using ASO (App Store Optimization). Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
28.12.2023
8 min read

ASO news digest for December 2023

ASO specialists observed an unexpected drop in app rankings in the App Store. Google may be testing a new version of search on Play Store. Read all the latest App Store Optimization news from the App Store and Google Play in our digest. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
30.11.2023
8 min read

ASO news for November 2023

Google introduced stricter app testing requirements and extended review time for new apps. EU iPhone users may gain access to apps outside the App Store next year. Open AI announced customizable GPTs and a store for them. Read all the latest ASO news from the app stores in our digest. Read more

Alexander Vereshchagin
Alexander Vereshchagin
Alexander Vereshchagin
Alexander Vereshchagin
avtrener@gmail.com
Alexander Vereshchagin, ASO Lead at Angle Connect. Alexander does ASO for foreign markets — primarily for East Asia. He works daily with 10 languages and adapts ASO to different cultures. Since 2016, he has been the author of books in the publishing houses “IPIO” and “Exmo”.
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23.11.2023
25 min read

The complete App Store Optimization guide for 2024

App Store Optimization (ASO) helps your app to reach the top spot in the search results and gain thousands of installs from the App Store and Google Play. We created a complete guide on how to work with ASO in 2024. Here you will find answers to the most important ASO questions: how to collect a semantic core, create effective visual and textual metadata, use In-App Events, LiveOps, Custom Product Pages, influence browse traffic, and work with alternative stores. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
20.11.2023
4 min read

Black Friday at Asodesk: up to 40% off all plans

From November 20–26, Asodesk is offering a Black Friday special — you can get up to 40% off all plans for ASO and work with reviews. In this article, we will tell you more about the promotion, share results users have achieved thanks to Asodesk, and remind you of the recent changes to our platform. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
01.11.2023
7 min read

ASO news digest for October 2023

Apple announced new delivery metrics in the Push Notifications Console. Google will release AI apps to easily report offensive content. Angle Agency is offering up to 30% off all ASO services until November 30. Read all the latest App Store Optimization news in our October digest. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
03.10.2023
10 min read

ASO news digest for September 2023

Apple announced that pre-orders by region are now available. Google Play Store introduced "The Play Report" YouTube Shorts series. Asodesk introduced the global update of its navigation. Read all the relevant App Store Optimization news from the App Store, Google Play, and Asodesk in this digest. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
12.09.2023
7 min read

Promote an App Faster with Asodesk’s New Navigation

Introducing Asodesk's biggest navigation update since 2020. We conducted dozens of interviews with ASO specialists to help create the most intuitive and efficient product that is easy to master for specialists of any level. Learn how the new navigation works, how tool names have changed, and what to expect from Asodesk in the future. Read more

Kiryl Martsinovich
Kiryl Martsinovich
Kiryl Martsinovich
Kiryl Martsinovich
kiryl.martsinovich@gmail.com
Freelance ASO (App Store Optimization) specialist with over 1 year of experience. Works not only with Google Play and the App Store but is also actively studying and experimenting with the algorithms of alternative app stores (Xiaomi GetApps, Huawei AppGallery).
All articles by author
06.09.2023
16 min read

ASO vs SEO: how SEO specialists can master ASO quickly

If you are an SEO specialist who has been asked to conduct App Store Optimization (ASO) for a company, this article is for you. In this article, we discuss how ASO can help businesses, what the difference between ASO and SEO is, what ranking factors are important to consider when optimizing, and how one can quickly master all 8 stages of ASO. Read more