Anna Antsiferova
Anna Antsiferova
Anna Antsiferova
Anna Antsiferova
a.antsiferova@devgameou.com
Anna Antsiferova — Head of ASO at DEVGAME. She works on branded children’s games. Anna has worked in ASO for over 4 years, and also trained an entire ASO team from scratch.
All articles by author
23.06.2022
6 min read

How reviews analysis helped us increase one app’s revenue by 48% in the App Store and boost another app’s rating from 2.4 to 4.1 in Google Play

Read how user suggestions helped increase revenue by 48%. Learn how we raised our app rating from 2.4 to 4.1 thanks to strategic placement of the “rate us” pop-up. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
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15.06.2022
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We’re giving you up to 35% off ASO and Reply to Reviews Plans

Asodesk turns 6 in June and we want to celebrate the day with you. Instead of cake and champagne, we have a useful bonus — a 35% discount on all annual plans and 20% off all monthly plans for ASO and Replies to Reviews. The offer is valid until June 26 and you can find all the details in this article. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
09.06.2022
7 min read

WWDC 2022: 10 main updates that can influence your app’s success

On June 6–10, the long-awaited WWDC 2022 is taking place, and the Apple team has already shared updates on its operating systems. We watched the conference and collected 10 great iOS 16 updates that could affect your app work, promotion, and internal app metrics. Discover the top-10 changes that can help publishers improve their apps. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
02.06.2022
8 min read

ASO news digest for May 2022

Apple will allow developers to increase subscription prices in the App Store without notifying users. Google introduced Custom Store Listing improvements, ultra-low prices, new subscription capabilities, and added accessibility tags. Asodesk has added an Estimated Installs metric to the Keyword Table. Read the most important ASO news for May in our digest. Read more

Vladimir Fedulkin
Vladimir Fedulkin
Vladimir Fedulkin
Vladimir Fedulkin
vladimir_f@asodesk.com
I have been designing digital products since 2012. At Asodesk, I basically design everything. In my work, I always try to present complex interfaces in a simple way.
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30.05.2022
2 min read

Estimated Installs metric is now available on Keyword Table

Now you will know how many installs each keyword can bring to your app. The new Estimated Installs metric in the Keyword Table lets you decide which words you should or should not add to your metadata. Read more

Alexander Vereshchagin
Alexander Vereshchagin
Alexander Vereshchagin
Alexander Vereshchagin
avtrener@gmail.com
Alexander Vereshchagin — Head of Organic Traffic. Alexander does ASO for foreign markets — primarily for East Asia. He works daily with 10 languages and adapts ASO to different cultures. Since 2016, he has been the author of books in the publishing houses “IPIO” and “Exmo”.
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26.05.2022
12 min read

How ASO specialists can conduct app page localization for Japan

In this article, we will analyze the features of the Japanese language and the rules for compiling adequate requirements for a translator. We will also explain what to take into account when collecting the semantic core and doing textual and visual optimization, as well as share app localization tips. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
16.05.2022
8 min read

5 hacks for growing your mobile product with App Store and Google Play user reviews

When developers improve apps according to user reviews, their loyalty, install numbers, and app conversion increase. In this article, we explain how to competently develop a mobile product using reviews in the App Store and Google Play. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
06.05.2022
7 min read

ASO news digest for April 2022

Apple will delete outdated apps from the App Store. Google starts implementing a Data safety section in Google Play. Asodesk now allows you to reply to reviews via Email and Slack. Read more

Vladimir Fedulkin
Vladimir Fedulkin
Vladimir Fedulkin
Vladimir Fedulkin
vladimir_f@asodesk.com
I have been designing digital products since 2012. At Asodesk, I basically design everything. In my work, I always try to present complex interfaces in a simple way.
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04.05.2022
3 min read

Asodesk now allows you to reply to reviews via Email and Slack

You can now reply to all reviews from the App Store and Google Play through Email and Slack. This is a big help when you don’t have access to the desktop version of Asodesk or need to reply to a review quickly. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
28.04.2022
10 min read

How should ASO specialists work with reviews: Top 6 skills + PDF guide

In this article, we'll discuss why it's important for an ASO specialist to work with reviews, what skills will help improve an app's rating, and influence the app promotion in the App Store and Google Play. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
21.04.2022
10 min read

Top 20 free tools for app promotion in the App Store and Google Play

Many tasks for app promotion can be solved without any budget — just using free tools. We have made a selection of 20 free tools that allow you to get insights from market research, conduct App Store Optimization, create banners for ads, and analyze app reviews and promotion efficiency. Read more

Michael Shubin
Michael Shubin
Michael Shubin
Michael Shubin
msh@asodesk.com
I used to be the head of the mobile marketing department at ABBYY and launched over 50 applications. I'm that person who's been working with App Store ads since their very beginning — for 3.5 years. Among my accomplishments is the invention of a framework that allows continuous optimizing and scaling of advertising campaigns.
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15.04.2022
8 min read

How to enhance ASO with Apple Search Ads

In this article, we'll discuss how to find the best queries using ASO tools and Apple Search Ads, protect search results from other apps, and maximize the effect of ASO and ad campaigns. Read more