Popular tags: app store optimization ASO App Store App Store news Asodesk news Google Play news google play asodesk Asodesk update App Marketing reviews replies to review ASO tools ASO Factors App Promotion app store optimization ASO news keywords Localization Visual Optimization Index organic traffic app ranking semantic core Textual optimization Apple Search Ads ASO Index Analysis iOS news Mobile marketing Visual ASO new features of asodesk News Apple news Android news Cases rating research WWDC ASOdesk Academy Experts inorganic traffic browse Metadata Text ASO Black Friday Mobile ads Huawei news marketing trends aso specialist App Promotion Summit AppGallery news user acquisition Digest updates competitors Additional languages App Store Conect Course ASO Opportunities Screenshots Mobile Games Analytics search keywords research Mobile advertising g2 Visual trends ASO trends Non-branded traffic Recap Conference subscriptions ASO Guide asodesk.com in-app ios ios 10 ios 11 Keyword Analytics referral program semantic Suggestions update ASO Mistakes Education A\B testing screenshot building ASA Branded keywords ASO report ASO metrics apptica ASO CONFERENCE ASO results ASO expectations ASO plans tutorial Promotion bonuses ASOdesk Targeted ads In-app advertising tips Opinion Google news Branded traffic WN Conference Similar apps Featured Top charts KPI Optimizer budget aso agency ASOdesk achievements A/B testing Incentive traffic product improvement app description Audit appgallery getapps samsung galaxy store alternative stores retention Integration reviews management seo custom product pages in-app events liveops Custom Store Listings Microsoft news ...
Dmitrij Bokhan
Dmitrij Bokhan
Dmitrij Bokhan
Dmitrij Bokhan
dmitrij.bokhan@gmail.com
ASO Manager with 15 years of SEO experience. Immerses himself in each application’s unique subject matter to achieve maximum results. Manages the full cycle of ASO work, with a special passion for preparing semantics and optimizing for the App Store.
All articles by author
20.06.2024
10 min read

WWDC24: 14 key updates for app developers

On June 10, Apple held the Worldwide Developers Conference (WWDC24) and announced many important updates. In our recap, we have compiled 14 updates that may impact app publishers. Read about win-back offers, icon customization, new AI capabilities for texts, emojis, and images, as well as other important innovations. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
04.06.2024
9 min read

ASO news digest for May 2024

At I/O 2024, Google announced that developers can now create custom store listings for specific search keywords. Store listings on Google Play now display screenshots, ratings, and reviews specific to each device type. Microsoft is planning to launch a mobile Game Store in July. Read the most important ASO news from the App Store, Google Play, and Microsoft. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
03.05.2024
13 min read

ASO news digest for April 2024

Apple Search Ads platform is now available in Brazil and eight other Latin American countries. Google Play Store Search tab redesign introduces a persistent bottom bar. AltStore appeared on iOS in Europe. Read the most important news for ASO specialists and app publishers in our latest digest. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
01.04.2024
10 min read

ASO news digest for March 2024

Apple unveiled new options for app developers in the European Union, including direct distribution from developers' websites. Google Play announced AI-powered FAQs and recent YouTube videos for game apps. Read all the latest news from the App Store and Google Play in our digest. Read more

Dmitry Moskalenko
Dmitry Moskalenko
Dmitry Moskalenko
Dmitry Moskalenko
d.moskalenko@vk.team
ASO manager. In ASO since 2020. Experience in game projects and services.
All articles by author
14.03.2024
7 min read

How to use custom store listings on Google Play: 5 lesser-known tips

Custom store listings on Google Play help you share more about your app or game. You can set up who you want to show them to: for example, residents of a particular region or registered users who have not used your product for a long time. In this article, I'll share how you can use the tool differently to effectively test ASO hypotheses and improve your conversion rate from impressions to installations. Read more

Michael Shubin
Michael Shubin
Michael Shubin
Michael Shubin
msh@asodesk.com
With a decade of experience in the mobile marketing industry since 2009, Michael has launched 50+ apps. From the tool's inception in October 2016, he has been actively working with Apple Search Ads, running successful campaigns for numerous apps across various categories.
All articles by author
07.03.2024
14 min read

Apple Search Ads in Brazil and around the World: How to Launch and Scale

On February 22, Apple announced that Apple Search Ads (ASA) is coming to Brazil and eight other Latin American countries. Now is a great time to acquire target users from ASA around the World or to prepare for the launch in Brazil. In this article, we'll discuss how a holistic approach to Apple Search Ads can be an essential driver of iOS app growth. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
05.02.2024
10 min read

ASO news for January 2024

Apple has officially allowed developers to use alternative app stores in the European Union, but the new rules have sparked developer outrage. Google will allow more real-money games on the Play Store. Read all the latest news from the App Store and Google Play in our digest. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
31.01.2024
19 min read

Step-by-step instructions on how to publish an app on Google Play Store

Google Play has 2.5 billion active users per month in over 190 markets worldwide, making it one of the best app stores for attracting traffic to your app. In this article, we will guide you through the process of publishing your app on the Play Store and how to promote it using ASO (App Store Optimization). Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
28.12.2023
8 min read

ASO news digest for December 2023

ASO specialists observed an unexpected drop in app rankings in the App Store. Google may be testing a new version of search on Play Store. Read all the latest App Store Optimization news from the App Store and Google Play in our digest. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
30.11.2023
8 min read

ASO news for November 2023

Google introduced stricter app testing requirements and extended review time for new apps. EU iPhone users may gain access to apps outside the App Store next year. Open AI announced customizable GPTs and a store for them. Read all the latest ASO news from the app stores in our digest. Read more

Alexander Vereshchagin
Alexander Vereshchagin
Alexander Vereshchagin
Alexander Vereshchagin
avtrener@gmail.com
Alexander Vereshchagin, ASO Lead at Angle Connect. Alexander does ASO for foreign markets — primarily for East Asia. He works daily with 10 languages and adapts ASO to different cultures. Since 2016, he has been the author of books in the publishing houses “IPIO” and “Exmo”.
All articles by author
23.11.2023
25 min read

The complete App Store Optimization guide for 2024

App Store Optimization (ASO) helps your app to reach the top spot in the search results and gain thousands of installs from the App Store and Google Play. We created a complete guide on how to work with ASO in 2024. Here you will find answers to the most important ASO questions: how to collect a semantic core, create effective visual and textual metadata, use In-App Events, LiveOps, Custom Product Pages, influence browse traffic, and work with alternative stores. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
20.11.2023
4 min read

Black Friday at Asodesk: up to 40% off all plans

From November 20–26, Asodesk is offering a Black Friday special — you can get up to 40% off all plans for ASO and work with reviews. In this article, we will tell you more about the promotion, share results users have achieved thanks to Asodesk, and remind you of the recent changes to our platform. Read more