Anna Antsiferova
Anna Antsiferova
Anna Antsiferova
Anna Antsiferova
a.antsiferova@devgameou.com
Anna Antsiferova — Head of ASO at DEVGAME. She works on branded children’s games. Anna has worked in ASO for over 4 years, and also trained an entire ASO team from scratch.
All articles by author
23.06.2022
6 min read

How reviews analysis helped us increase one app’s revenue by 48% in the App Store and boost another app’s rating from 2.4 to 4.1 in Google Play

Read how user suggestions helped increase revenue by 48%. Learn how we raised our app rating from 2.4 to 4.1 thanks to strategic placement of the “rate us” pop-up. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
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16.05.2022
8 min read

5 hacks for growing your mobile product with App Store and Google Play user reviews

When developers improve apps according to user reviews, their loyalty, install numbers, and app conversion increase. In this article, we explain how to competently develop a mobile product using reviews in the App Store and Google Play. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
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28.04.2022
10 min read

How should ASO specialists work with reviews: Top 6 skills + PDF guide

In this article, we'll discuss why it's important for an ASO specialist to work with reviews, what skills will help improve an app's rating, and influence the app promotion in the App Store and Google Play. Read more

Vladimir Fedulkin
Vladimir Fedulkin
Vladimir Fedulkin
Vladimir Fedulkin
vladimir_f@asodesk.com
I have been designing digital products since 2012. At Asodesk, I basically design everything. In my work, I always try to present complex interfaces in a simple way.
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05.04.2022
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Asodesk introduces auto-translation of reviews

You will be able to understand foreign users faster as the Reviews & Replies Board now has a feature for automatically translating reviews. Read more about update in this article. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
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11.03.2022
11 min read

5 ways to deal with negative reviews on the App Store and Google Play

In this article, we'll explain how to respond to negative reviews in order to change users’ opinions. You will also learn how to remove negative reviews from Google Play Store and App Store if moderation doesn't respond to complaints. Read more

Nikolay Peremyslev
Nikolay Peremyslev
Nikolay Peremyslev
Nikolay Peremyslev
n.peremyshlev@gmail.com
Customer Service Manager. Nikolay works with Tinkoff, Tinkoff Business, Tinkoff Junior and other apps. He creates a friendly atmosphere with his team in the App Store and Google Play, engages with customers, and collects their suggestions. Nikolay also presents webinars about working with reviews at Asodesk.
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20.01.2022
10 min read

How to reduce time spent responding to reviews on the App Store and Google Play with automation

We developed an approach that can help you respond to reviews on Google Play and the App Store faster, as well as reduce the workload of customer support managers exponentially. Read how to automate replies to reviews so you can devote more time and effort to solving complex user problems rather than routine replies. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
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19.10.2021
5 min read

Ratings of the top mobile games on the App Store and Google Play

We conducted research and found out the average rating of games that hold top positions in search and various categories on the App Store and Google Play. Read insights from the research and learn how to improve the rating of your gaming app. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
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16.09.2021
12 min read

How to work with kids app reviews in the App Store and Google Play

Parents install them, kids play them — but who writes reviews about them in the App Store and Google Play? Experts from 1C and DEVGAME explained how to approach the most demanding users of kids apps and offered tips for working with reviews from kids and their parents. Read more

Vladimir Fedulkin
Vladimir Fedulkin
Vladimir Fedulkin
Vladimir Fedulkin
vladimir_f@asodesk.com
I have been designing digital products since 2012. At Asodesk, I basically design everything. In my work, I always try to present complex interfaces in a simple way.
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31.08.2021
5 min read

15 new features for working with reviews and quick keyword translation

In August, we added 15 new features to the Asodesk tools for working with reviews and implemented keyword translation in five ASO tools. Read on for all Asodesk news. Read more

Nikita Bobyr
Nikita Bobyr
Nikita Bobyr
Nikita Bobyr
nikitabobyr.fk@gmail.com
PPC & ASO specialist. In marketing since 2017. Develops marketing strategies, works with all types of traffic, writes about ASO, PPC, and their influence on each other
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15.07.2021
10 min read

Top 7 mistakes when working with reviews in the App Store and Google Play

Improper work with reviews leads to a decrease in rating and number of installs, as well as a high number of uninstalls. In this article, I'll discuss the most common mistakes when working with reviews in the App Store and Google Play and give tips on how to prevent them. Read more

Sergey Sharov
Sergey Sharov
Sergey Sharov
Sergey Sharov
ss@asodesk.com
Co-founder of ASOdesk and Angle Connect Agency. In ASO since 2013. Creator of the ASOdesk Academy, author of courses, Knowledge Base, certification and testing programs, organizer of ASO Wine Time, and ASO Fuckups events.
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14.05.2021
4 min read

New features for quick analysis of reviews and traffic by keyword at ASOdesk

In April and May, we added many useful monitoring and analytics features to ASOdesk. You can now save filter settings to the reviews tools board, which speeds up the analysis process. New ASO features and tools show traffic history per request, the dynamics of positions, and competition for keywords. Read more

Sergey Sharov
Sergey Sharov
Sergey Sharov
Sergey Sharov
ss@asodesk.com
Co-founder of ASOdesk and Angle Connect Agency. In ASO since 2013. Creator of the ASOdesk Academy, author of courses, Knowledge Base, certification and testing programs, organizer of ASO Wine Time, and ASO Fuckups events.
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03.03.2021
6 min read

Brand new ASOdesk now available for all users

We spent the whole of last fall restructuring the platform to bring you a completely new ASOdesk with improved navigation, increased speed, more convenient Optimizer, and unlimited tools for working with reviews in beta. Read more