How we got DeepFaker’s app title to the App Store search suggestions in 5 countries
Often, the correct selection of keywords and knowledge of App Store algorithms become the main influences of ASO success. In this case, I will tell you how the new app appeared in the App Store suggestions — thanks to which, it started receiving hundreds of installs. Read more
How reviews analysis helped us increase one app’s revenue by 48% in the App Store and boost another app’s rating from 2.4 to 4.1 in Google Play
Read how user suggestions helped increase revenue by 48%. Learn how we raised our app rating from 2.4 to 4.1 thanks to strategic placement of the “rate us” pop-up. Read more
From tender manager to ASO specialist: Darya Shevel case study
I worked as a tender manager but decided to try her hand at App Store Optimization. In just 2 months, I mastered a new profession, promoted an app to the top of the App Store for a number of requests, got a job offer, and switched to flexible hours and remote work. Read how I did it in this case study. Read more
From “angry guy yelling” to game graphics: A/B testing of the Towerlands app icon
In this article, I will tell you how to conduct A/B tests of the gaming app icon. I'll share my insights and show you which icon options worked best and worst for Towerlands. Read more
How Icon, Screenshots, and Title Update Boosted the App’s Conversion by 32%
To motivate a user to download an app, it should grab their attention: an icon, screenshots, and a title, individually or together can accomplish this task. I saw it for… Read more
How to Make your Data Analysis of Traffic on the App Store Clear and Effective
Dmitry Kofman, the ASO Director for Gambino Slots, told us how they work with App Store Connect data and why correct data visualization is essential for both the ASO manager… Read more
