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Lorenzo Rossi
Lorenzo Rossi
Lorenzo Rossi
Lorenzo Rossi
lorenzo@rplg.io
Co-Founder and Head of Growth at REPLUG. Lorenzo is a Mobile Marketing veteran. He has worked in leading companies such as Zalando, LOVOO, and Free2Move, where he gained unique experience in scaling mobile app marketing activities and retention strategies.
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23.02.2023
10 min read

Winning UA strategy for your app in 2023

The realm of paid User Acquisition (UA) has become increasingly challenging, with tracking limitations, growing competition, changes in user behavior, and inefficient spending posing more problems to developers. To achieve optimal outcomes for your app's paid user acquisition in 2023, it's essential to reconsider and structure your approach. You can learn how to accomplish this through a 5-step paid UA system by reading further. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
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24.12.2020
20 min read

7 mobile app marketing trends in 2021 according to experts

Thomas Petit (Independent App Growth Consultant), Peter Fodor (AppAgent), Simon Thillay (AppTweak) and others told the world what mobile marketers should prepare for in 2021. Experts predicted changes in App Store indexing, the consequences of the cancellation of IDFA, the impact of ASO on the product, and acceleration of monetization. Read more

How ASO and advertising help attract users to mobile applications

To keep the installs of your application constantly increasing, you need to use ASO and advertising together. In this article, we will tell you what work with paid and organic traffic consists of, give examples of App Store Optimization and advertising, and share tips on how to increase the effectiveness of your promotion. Read more