In the first month of spring, Google Play developer fees lowered to 15% on the first million dollars of revenue per year. Apple announced WWDC 2021 will be held on June 7–12. The number of active AppGallery users has exceeded 530 million per month. All ASOdesk plans have become more affordable. Read all the news for App Store, Google Play, AppGallery and ASOdesk. Read more

The App Promotion Summit London was held from 18–25 March 2021. It is the largest conference on mobile app marketing. We listened to 6 insightful reports on mobile app marketing and highlighted the main points. Read our article to learn more about ASO strategy in 2021, trends in mobile app marketing, and tips for making ad campaigns in HUAWEI. Read more

G2 has once again recognized ASOdesk with several awards. This time we received eight badges in the spring reports. G2 commented on our high performance, easy admin, and business collaboration. We were also recognized for best meeting requirements and for the tendency of users to recommend ASOdesk. Read more

The App Store now has search by tag as well as ads in the Suggested section. Google Play update lets you share apps from one Android device to another. Huawei announced Huawei Ads, an advertising exchange platform. A brand new ASOdesk became available for all users. Read more

We have prepared an article based on MY.GAMES and ASOdesk’s speech at the WN Conference. Artiom Tkachuk spoke about the volume of non-branded traffic in different game categories. Julia Shiryaeva and Anna Shopina gave recommendations on working with organic traffic and shared case studies. Read more

Google will allow the publishing of gambling apps in 19 countries. Apple announced the approximate starting date of the new privacy policy. Huawei improved the design of AppGallery. ASOdesk released two useful research articles, and became a sponsor and participant of White Nights. Read more

In the last digest of 2020, we have collected important news and updates from December that will affect ASO in 2021. Apple started notifying developers about fee cuts and once again became subject to Facebook criticism. Huawei released a beta version of Harmony OS. Google added new filters to Google Play. ASOdesk received 9 G2 badges and released a global system update. Read more

Thomas Petit (Independent App Growth Consultant), Peter Fodor (AppAgent), Simon Thillay (AppTweak) and others told the world what mobile marketers should prepare for in 2021. Experts predicted changes in App Store indexing, the consequences of the cancellation of IDFA, the impact of ASO on the product, and acceleration of monetization. Read more

If you don't reply to user reviews, you can get low ratings, high uninstall rates, and poor install conversion rates. To avoid this, you need to monitor reviews and reply to them on a daily basis. But such work requires a lot of time and resources, which are often not available. In this article, we'll give you 9 tips on how to track new reviews and reply to them faster and more efficiently. Read more

Apple is cutting commissions down to 15% for a number of publishers. Apps should get Google’s permission for background location access. ASOdesk now has a referral program as well as professional tools for working with reviews and metadata creation. Read all the news in our digest. Read more

We have launched a referral program! Now every ASOdesk user has a unique link that can be sent to colleagues and friends. Invite users, save on ASOdesk services and subscriptions! Read more

Adidas and Best Buy app installs increased by 500% on Black Friday 2019. To make this year Black Friday productive for you, we have collected the best promotions from AliExpress, DHgate, Bangood, PUGS Mobile, Township App, Hero Wars and others. Take inspiration from competitors and adapt their ideas for your application. Read more