Parents install them, kids play them — but who writes reviews about them in the App Store and Google Play? Experts from 1C and DEVGAME explained how to approach the most demanding users of kids apps and offered tips for working with reviews from kids and their parents. Read more

Every year working in SEO becomes increasingly difficult. Some SEO specialists feel inclined to change their careers and decide to dive into ASO. In this article, we compared the areas of SEO and ASO, analyzed the labor market, and shared the experts' opinions on challenges within SEO. Read more

Apple will allow developers to inform users about their in-app purchase options outside of the App Store. Google will change the ranking system in Google Play. Asodesk now has 15 new settings for working with reviews and keyword translation. Read on for the top 10 news stories from the industry in our digest. Read more

In August, we added 15 new features to the Asodesk tools for working with reviews and implemented keyword translation in five ASO tools. Read on for all Asodesk news. Read more

To make your Apple App Store and Google Play Store optimization more effective, we have compiled the top ASO hacks. Find out how you should pick more keywords for the app's semantic core, properly prepare app metadata, and improve your search ranking. Read more

On July 21, we hosted a roundtable discussion with experts from Ada Health, Phiture, SplitMetrics, Wolt, and Neil Patel Digital. In this article, you will find the key takeaways from the webinar and learn how to work with custom product pages and A/B testing. Read more

Apple announced tax management in App Store Connect. Google updated its Developer Program Policy, and at the Games Developer Summit explained new features which allow users to launch games before loading them. Asodesk enhanced work with reviews and hosted a webinar about iOS 15. Read more

With the new settings, you can quickly respond to users and choose tags for reviews, track the most recent reviews that have not yet been deleted, as well as monitor the work of your support specialists. We've also slightly redesigned the Keyword Analytics interface so that you can analyze your data more easily. Read more

In this article, we have compiled various hypotheses that can increase your app's conversion rate and number of installs, along with successful case studies of Belka Games, DEVGAME, and Toplyvo UA. Read more

You no longer need to work with each review manually. Save time analyzing and responding to reviews with Asodesk's automated tools. Read more

Read our recap of these seven standout reports from the App Promotion Summit USA 2021. You will find insights on app growth in 2021, app marketing and UA, choosing a country for the organic growth of your app, using different app marketing data for ASO, and how to get Apple’s user permission on data tracking. Read more

We took the first step in comprehensive redesigning of the Asodesk interface, by completely changing the navigation bars in the user's account — including the header and the menu. Now you can navigate the system faster. Let's discuss each of our updates. Read more