ASO news digest for August
Apple will allow developers to inform users about their in-app purchase options outside of the App Store. Google will change the ranking system in Google Play. Asodesk now has 15 new settings for working with reviews and keyword translation. Read on for the top 10 news stories from the industry in our digest. Read more
14 tips for App Store Optimization (ASO) in the App Store and Google Play
To make your Apple App Store and Google Play Store optimization more effective, we have compiled the top ASO hacks. Find out how you should pick more keywords for the app's semantic core, properly prepare app metadata, and improve your search ranking. Read more
iOS 15: what the experts have to say about preparing for the update
On July 21, we hosted a roundtable discussion with experts from Ada Health, Phiture, SplitMetrics, Wolt, and Neil Patel Digital. In this article, you will find the key takeaways from the webinar and learn how to work with custom product pages and A/B testing. Read more
ASO news digest for July
Apple announced tax management in App Store Connect. Google updated its Developer Program Policy, and at the Games Developer Summit explained new features which allow users to launch games before loading them. Asodesk enhanced work with reviews and hosted a webinar about iOS 15. Read more
Checklist for finding app growth hypotheses
In this article, we have compiled various hypotheses that can increase your app's conversion rate and number of installs, along with successful case studies of Belka Games, DEVGAME, and Toplyvo UA. Read more
Recap of the Top 7 reports from the App Promotion Summit USA 2021
Read our recap of these seven standout reports from the App Promotion Summit USA 2021. You will find insights on app growth in 2021, app marketing and UA, choosing a country for the organic growth of your app, using different app marketing data for ASO, and how to get Apple’s user permission on data tracking. Read more
Digest ASO News, May 2021
In May, Google announced a new requirement for publishers, who now need to post information about collected data on the app page. Apple clarified age rating settings in App Store Connect. ASOdesk is giving away 5 gifts to celebrate our 5th birthday. Find out more about this news and do not miss out on the gifts that will help your app grow. Read more
Digest ASO News, April 2021
Google is developing significant changes to its application metadata requirements. Apple released iOS 14.5 and added the tag search feature, as well as ads in Suggested. ASOdesk added new capabilities for app review analytics. Learn all about the new Google Play rules and the App Store changes in our April digest. Read more
How the new tag search works in the App Store
On April 29, Apple officially announced the tag search feature, which is now available to all users in the US, Canada, England, and Australia. We are going to analyze how this feature will function and affect the work of ASO specialists. Read more
Recap of Top 7 reports from the App Growth Summit New York 2021
On April 21, 2021, the App Growth Summit New York was held — a well-known event for mobile marketers and app growth professionals. We watched the summit and summarized the main ideas from 7 noteworthy reports. Read the article and learn more about data-driven retention strategies, principles of work with the new IDFA conditions, tips on user engagement, promotion through TikTok, ways of user onboarding, and hacks for app growth. Read more
Tips on how to make app screenshots and video previews for the App Store and Google Play
When creating app screenshots and video previews, app publishers have a lot of questions. In this article, we will show you how to decide on screenshot orientation, quantity, background, color, and size. We’ll also discuss when it is worth using a video preview and what it should look like. Read more
Digest ASO News, March 2021
In the first month of spring, Google Play developer fees lowered to 15% on the first million dollars of revenue per year. Apple announced WWDC 2021 will be held on June 7–12. The number of active AppGallery users has exceeded 530 million per month. All ASOdesk plans have become more affordable. Read all the news for App Store, Google Play, AppGallery and ASOdesk. Read more