For the first time in five years, Asodesk has renewed its corporate identity. Read this article to find out how we came to this, why we did it, and how it turned out. Read more

In May, Google announced a new requirement for publishers, who now need to post information about collected data on the app page. Apple clarified age rating settings in App Store Connect. ASOdesk is giving away 5 gifts to celebrate our 5th birthday. Find out more about this news and do not miss out on the gifts that will help your app grow. Read more

Google is developing significant changes to its application metadata requirements. Apple released iOS 14.5 and added the tag search feature, as well as ads in Suggested. ASOdesk added new capabilities for app review analytics. Learn all about the new Google Play rules and the App Store changes in our April digest. Read more

On April 29, Apple officially announced the tag search feature, which is now available to all users in the US, Canada, England, and Australia. We are going to analyze how this feature will function and affect the work of ASO specialists. Read more

On April 21, 2021, the App Growth Summit New York was held — a well-known event for mobile marketers and app growth professionals. We watched the summit and summarized the main ideas from 7 noteworthy reports. Read the article and learn more about data-driven retention strategies, principles of work with the new IDFA conditions, tips on user engagement, promotion through TikTok, ways of user onboarding, and hacks for app growth. Read more

When creating app screenshots and video previews, app publishers have a lot of questions. In this article, we will show you how to decide on screenshot orientation, quantity, background, color, and size. We’ll also discuss when it is worth using a video preview and what it should look like. Read more

In the first month of spring, Google Play developer fees lowered to 15% on the first million dollars of revenue per year. Apple announced WWDC 2021 will be held on June 7–12. The number of active AppGallery users has exceeded 530 million per month. All ASOdesk plans have become more affordable. Read all the news for App Store, Google Play, AppGallery and ASOdesk. Read more

The App Promotion Summit London was held from 18–25 March 2021. It is the largest conference on mobile app marketing. We listened to 6 insightful reports on mobile app marketing and highlighted the main points. Read our article to learn more about ASO strategy in 2021, trends in mobile app marketing, and tips for making ad campaigns in HUAWEI. Read more

G2 has once again recognized ASOdesk with several awards. This time we received eight badges in the spring reports. G2 commented on our high performance, easy admin, and business collaboration. We were also recognized for best meeting requirements and for the tendency of users to recommend ASOdesk. Read more

The App Store now has search by tag as well as ads in the Suggested section. Google Play update lets you share apps from one Android device to another. Huawei announced Huawei Ads, an advertising exchange platform. A brand new ASOdesk became available for all users. Read more

We have prepared an article based on MY.GAMES and ASOdesk’s speech at the WN Conference. Artiom Tkachuk spoke about the volume of non-branded traffic in different game categories. Julia Shiryaeva and Anna Shopina gave recommendations on working with organic traffic and shared case studies. Read more

Google will allow the publishing of gambling apps in 19 countries. Apple announced the approximate starting date of the new privacy policy. Huawei improved the design of AppGallery. ASOdesk released two useful research articles, and became a sponsor and participant of White Nights. Read more