In this article, we will tell you which KPIs to pay attention to when measuring the impact of ASO, as well as discuss the mistakes that beginners make when analyzing app performance. Read more

For Google Play to categorize your app and promote it in Similar Apps, you need to use Google Cloud Natural Language. Learn how you can use this tool to create an effective description that will improve your app's ranking. Read more

I shared the basic principles and features of Google Play store optimization and explained how to work with titles, descriptions, icons, screenshots, reviews, and events to promote apps on Google Play. Read more

When picking regions for ASO at random, you risk wasting time and money. We have created a framework that will help determine the best countries for app promotion in App Store search. Follow the instructions in the article and find new markets for growing your app business in six easy steps. Read more

Competitive analysis is necessary at every stage of App Store Optimization: it helps to collect the semantic core, find growth points for the application, and assess the effectiveness of ASO. Read more

Bringing an app to top positions on App Store and Google play takes more than a one-time optimization. At least 6-8 iterations are required. Read more

The first ASOdesk Academy for English-speaking audiences was held in June. During one week our students mastered all the intricacies of app store optimization. Students learned how to optimize applications… Read more

Yesterday the ASO conference 2020 was held, a conference by ASO practitioners for ASO practitioners. If you missed this event, we have collected key points from the speeches for you. Read more

The ASOdesk mobile marketing platform has conducted research and analyzed App Store rankings changes in European countries with strict and moderate quarantine measures before and after the COVID-19 outbreak. According to the… Read more