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Top 18 app promotion challenges you can solve with Asodesk

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
Published: 04.07.2022
21 min read

Asodesk is a single solution with so many options for app promotion in stores, that even regular users are not aware of all its features. We have written a guide on how to solve all the basic tasks related to ASO, as well as work with reviews and market analysis using Asodesk. The article is divided into chapters, so you can read about the features that you need for your business. 

Contents

ASO tasks
Working with reviews
Market analysis tasks
Summary of tasks that can be solved with Asodesk

ASO tasks

Only with an integrated approach and the realization of each App Store Optimization stage, ASO can help to increase positions and installs from the App Store and Google Play search. In this section, we will cover all the tasks that an ASO specialist should solve and show how to do so with Asodesk.

1. Find suitable keywords and add them to your app’s semantic core

To rank for relevant queries in the App Store and Google Play search, add keywords from the different categories to your app’s metadata:

1. Missing Ranked Keywords — keywords for which your app already ranks, but are not in your semantic core. If you add these words to the metadata, you can claim higher positions with them.

Missing Ranked Keywords.
How to find this feature: choose an app
click on it and go to App Menu section ➜ App Store Optimization
➜ Research & Monitor ➜  Keyword Analytics Keyword Manager 

2. Most Popular Keywords — the most popular keywords from your niche that are not yet in your semantic core. If the app has good positions and a large number of installs from the search, then you can try to promote it for high-frequency keywords.

Most Popular Keywords
How to find this feature: App Menu ➜ App Store Optimization ➜ Research & Monitor ➜ Keyword Auto-Suggestions

2. Missing Competitor Keywords are keywords that your app’s competitors already rank for, but they are not yet in your semantic core. To compete with other applications in the search results, you need to add them to the metadata.

Missing Ranked Keywords.
How to find this feature: App Menu ➜
App Store Optimization ➜
Research & Monitor ➜ Keyword Analytics Keyword Manager 

3. Competitors’ Best Keywords — your competitors’ most popular keywords. They should be used in the metadata for apps that have already had several successful iterations of ASO and have a large number of installs from search.

Competitors’ Best Keywords.
How to find this feature: App Menu
➜ App Store Optimization ➜ Research & Monitor Keyword Auto-Suggestions

4. Least Competitive Keywords are keywords for which only a small number of your competitors rank in the search, which means that it will be easier for you to get ranked for them.

Least Competitive Keywords
How to find this feature: App Menu
➜ App Store Optimization ➜ Research & Monitor Keyword Auto-Suggestions

5. Long-tail keywords — key phrases that are several words long. It is better to use them in metadata, as a large amount of search traffic comes from long-tail queries. 

Long-Tail Keywords
How to find this feature: App Menu ➜
App Store Optimization Research & Monitor ➜ Keyword Auto-Suggestions

5. Search suggestions from the App Store and Google Play that appear below the search line when you enter a query. Users often click on these suggestions and use them when searching.

In Asodesk, you can check the search suggestions in Keyword Explorer, they will appear on the right side of the search results.

Search Suggestions
How to find this feature: App Menu ➜
App Store Optimization Research & Monitor➜ Keyword Explorer

In the Keyword Table, you can also check the search suggestions for any keyword that you have already added to the semantic core.

Search Suggestions.
How to find this feature: App Menu
➜ App Store Optimization ➜
Research & Monitor Keyword Analytics Keyword Table

To build a high-quality semantic core, you need to use ASO service tips: find popular keywords, long-tail keywords, and words that your competitors use, and also check App Store and Google Play search suggestions. 

Read the instructions that will help you build a semantic core, and also learn 15 tips for working with keywords.

Start using tools for collecting the semantic core.

2. Manage keywords in the semantic core

To make it easier for you to work with keywords after each ASO iteration, you should systematize your keywords. In Asodesk, all keywords can be found in the Keyword Table.

Keyword Table
How to find this feature: choose an app
click on it and go to App Menu section App Store Optimization
Research & Monitor Keyword Analytics Keyword Table

How to organize keyword management process:

1. Track the metrics and decide if you want to use this word in the metadata. In the table, you can check a large number of indicators, the most important of which are: Daily Impressions, Search Ads Popularity, Difficulty (promotion difficulty), Estimated Installs (approximate number of installs from each keyword), iPhone and iPad rank (positions by keywords).

2. Customize the table so that it is easier for you to find the right words. Divide keywords into groups, highlight them with color and leave notes that will simplify further work with keywords.

Work with keywords in the Keyword Table

3. Translate keywords from a foreign language. The translation feature in Keyword Table allows you to translate all keywords from an unknown language into English. The feature is also available in all tools for collecting a semantic core on plans starting from Pro.

Keyword translation in the Keyword Table on Asodesk

4. Copy the semantic core for a similar app. If you have several apps from the same niche, you can copy the semantic core in one click using Copy Form in Keyword Manager.

Copy Form
How to find this feature: App Menu ➜ App Store Optimization ➜ Keyword Analytics ➜ Keyword Manager 

To make it easier for you to choose the right keywords, analyze key indicators, divide words into groups, and customize the Keyword Table.

3. Prepare your metadata 

It’s important to include keywords in the title, subtitle, and keywords field on the App Store, as well as the title and description on Google Play, as these metadata fields are indexed by the App Store and Google Play search algorithms.

There are several tasks that need to be completed during the preparation of metadata:

1. Use additional localizations in the App Store. Additional localizations allow users in a certain country to see an app’s metadata in the language of their device and allow +160 characters for indexing. For example, users in the United States can see an app’s metadata in Spanish (MX).

At Asodesk, you can check additional app localizations with the free App Store Localizations table.

App Store Localizations
How to find this feature: Main Menu Free tools App Store Localizations

2. Check how many times a keyword is repeated in the app description on Google Play. If you repeat the keywords in the description more than 3-4 times, the Google Play algorithm may mark this as spam. Use the free Keyword Density Counter tool to check how many times your keyword was repeated. 

Keyword Density Counter
How to find this feature: Main Menu ➜ Free tools Keyword Density Counter

3. Use different variations of key phrases. In order not to repeat the same phrases in the description, you need to combine keywords in different ways. To do this, you can use Asodesk’s free Keyword Shuffler tool, which will show all variations of key phrases from 4 keywords.

Keyword Shuffler
How to find this feature: Main Menu ➜ Free tools
Keyword Shuffler

3. Don’t use stop words in the App Store. They don’t help to promote the app, but take up space where you could add more keywords.

Stop words in the App Store

You can check stop words with the Optimizer tool. It will highlight keywords that don’t contribute to promotion in blue.

Stop words in the Optimizer
How to find this feature: choose an app click on it and go to App Menu section
App Store Optimization ➜ Optimize Optimizer

4. Do not repeat keywords in the title, subtitle and keyword field. Such repetitions don’t help to improve the indexing of the app, but take up space. The Optimizer will highlight all repeated keywords in yellow.

Word repetitions in the Optimizer

5. Check if you used all the keywords in your metadata. Using the UnUsed Report and Used Report tables in Optimizer, you can see which keywords you have or have not already used in your metadata.

Used and UnUsed Report on Asodesk

So, when preparing metadata, it is important to use different variations of key phrases, avoid unnecessary repetitions, and make sure that you have added all the necessary keywords to the metadata. The App Store also needs to add additional localizations and avoid stop words.

Read 13 hacks for preparing metadata in this Asodesk article.

Start using metadata preparation tools for free.

4. Publish a new version of the app in the App Store

Managing application metadata is one of the most critical stages of ASO, within which you should solve several tasks:

1. Create an app page in the App Store with the Editor tool in the Store Console. You can change the title, subtitle, keywords, description, and promotional text. The page will also display Daily Impressions, positions, and the number of applications.

To use the tool, you need to integrate it with App Store Connect.

Store Console Editor
How to find this feature: Main Menu ➜ Store Console ➜ Board ➜ Application

2. Check the localization of the app for all required languages. You need to see how successfully the app was localized into foreign languages. Evaluate the number of characters in each metadata field, as well as the readiness status. This will make it easier for you to identify languages that still have problems with metadata.

Store Console

3. Check the app page before publishing. The Store Console has a pre-publish feature that reduces the chance of a possible error.

Store Console

In order not to miss anything important when working with metadata, track the statistics of indexed keywords, evaluate the level of app localization, and check the page before publishing.

5. Evaluate ASO effectiveness 

To evaluate your current strategy and plan its optimization, measure the effectiveness of ASO. To do this, pay attention to the following indicators:

1. App visibility in the App Store and Google Play

The ASO Comparative Report tool will show your app’s position in the Search for a certain period. This way, you can track changes in search ranking after an iteration.

ASO Comparative Report
How to find this feature: choose an app click on it and go to App Menu section
App Store Optimization ➜ Analyze ➜ ASO Comparative Report 

2. The ratio of the popularity of requests and positions of the app

In addition to evaluating app position for queries, you also need to understand how popular they are. The Semantic Chart in the ASO Comparative Report will show you how many popular queries your app ranks high for.

Semantic Chart in ASO Comparative Report

3. Internal App Metrics

To evaluate the effectiveness of text and visual optimization, gauge the number of downloads from search (App Units), conversion to install (CVR) and page views of the app (Impressions).

To do this, you can use the ASO Dashboard tool, which allows you to track App Units, Impressions, and CVR from App Store and Google Play searches. You can also check these metrics from App Store Search, App Store Browse, the Web, and App Referrer.

ASO Dashboard data will be available after integrating the tool with App Store Connect or Google Play Console.

ASO Dashboard 
How to find this feature: App Menu ➜ App Store Optimization ➜ Analyze ➜ ASO Dashboard 

If you want to save time and avoid analyzing all the metrics yourself, you can set up a report on the internal metrics of the app for the day, week, or month by email or Slack.

ASO Report
How to find this feature: Main Menu ➜
Service Custom Reports & Alerts

To accurately gauge the effectiveness of ASO, track both external and internal metrics. Evaluate app visibility, especially for popular queries, track changes in downloads, page views, and Conversion Rates from search. Learn more about how to measure ASO performance in this Asodesk article.

Start using analytical tools for free with a full trial period, which opens after registration on the platform.

6. Monitor positions by search queries 

To make decisive ASO decisions, regularly monitor search queries and notice changes:

1. Try changing the positions of the app for the most important keywords. If some keywords bring you the most installs or the best positions, then track their changes first.

Favorite Keywords will show the dynamics of positions for the selected keywords. It will show the rise or fall of positions per day, week, or month. It also shows you the top 5 apps that are leading in searches for those keywords.

Favorite Keywords
How to find this feature: choose an app click on it and go to App Menu section ➜ App Store Optimization➜
Analyze ➜ Favorite Keywords

2. Check if your positions on certain search queries start to rise or fall, and if your app lost positions or appeared for queries in the search results 

Keyword Highlights shows which keywords your app has gained and lost positions for. The tool also shows positive and negative changes in rankings.

Keyword Highlights on Asodesk
How to find this feature: App Menu ➜ App Store Optimization➜ Analyze ➜ Keyword Highlights

To save time and avoid opening each tool on the platform, receive reports on changing positions by email or Slack.

Daily Keyword Report
How to find this feature: Main Menu➜ Service ➜ Custom Reports & Alerts

Reports can be set up with Asodesk’s Custom Reports tool.

Regularly monitor app positions, especially for keywords that are important for your app. This will allow you to identify problems in the indexing and fix them in time.

Start using tools for monitoring positions on queries for free with a full trial of Asodesk.

7. Analyze your competitors’ ASO strategies 

Competitor analysis is an important part of an ASO strategy, which is necessary for effective text and visual optimization. To conduct accurate competitive analysis, it is advisable to break it up into several stages.

1. Find competitors. To find the top competitors in your category, you can use Asodesk’s free Top Charts tool.

Top Charts.
How to find this feature: Main Menu ➜
Store Analytics ➜ Top Charts

You can use Keyword Explorer to find competitors that are at the top of App Store and Google Play search results for a query that is important to you. Add the app to your competitor table by clicking the “As a competitor” button.

Keyword Explorer
How to find this feature: App Menu ➜ App Store Optimization Research & Monitor ➜ Keyword Explorer

2. Analyze the textual ASO of competitors. With the Organic Report, you can check the estimated number of installs your competitors are getting from each keyword. This will allow you to better understand whether it is worth using competitors’ keys in your metadata.

Organic Report.
How to find this feature: choose an app
click on it and go to App Menu section App Store Optimization➜
Research & Monitor Organic Report

The ASO Comparative Report will show you which keywords your competitors’ rankings are up and down for.

ASO Comparative Report
How to find this feature: App Menu ➜ App Store Optimization ➜ Analyze ➜ ASO Comparative Report

This tool also allows you to track changes in metadata and see how a competitor has changed its name, description, icon, screenshots, and videos over a certain period.

To understand which keywords you should rank for more actively, evaluate the position of your app in comparison with competitors by using the Competitors tool. This tool will show your app’s position compared to competitors for each keyword.

Competitors.
How to find this feature: App Menu➜ App Store Optimization Research & Monitor Competitors

3. Analyze the visual ASO of competitors. Your app icon should be associated with your niche, but stand out from the competition. Therefore, it is important to analyze your competitors’ icons that are at the top of the search for the same search queries.

To do this, Yyou can use the Keyword Chart tool, which will show the positions and icons of competitors for queries from your semantic core.

Keyword Chart.
How to find this feature: App Menu ➜ App Store Optimization ➜ Research & Monitor Keyword Chart

To optimize your ASO strategy, analyze your competitors: check their installs per keyword, track metadata changes, track position dynamics in search, and also find out how your icon stands out from competitors. Read more about how competitor analysis helps in ASO.

8. Reach the top positions in the App Store and Google Play with the help of incentivized traffic

Incentivized traffic refers to traffic generated by rewarding users for certain actions. This stage is not included in ASO, however, incentivized installs help improve app positions in search.

Incentivization can be used in 2 cases:

  • If your app needs to be indexed by a specific keyword.
  • If you have a new app that is indexed in the last positions in the search and you need to boost its position.

Be careful when using incentivized traffic, you can move up to the top positions for the keywords you need. But you will also need to conduct ASO in order not to lose positions after the incentivized traffic is disabled.

The impact of incentivized traffic on organic

In Asodesk, you can set up incentivized traffic using the Keyword Boost tool. Before launching the campaign, write to our manager, who will help you avoid mistakes and not waste your budget for free.

Keyword Boost.
How to find this feature: App Menu ➜ App Store Optimization ➜ Boosting Keyword Boost

Be careful, inaccurate work with an incentive can lead to the banning of your app. Read more about how to work with incentivized traffic in the article.

To boost your app’s position in the App Store and Google Play Search as well as growth in downloads, you need to go through all the stages of App Store Optimization: find keywords and collect a semantic core, prepare metadata, measure ASO performance, work on iterations, monitor and manage search queries, and analyze ASO competitors. At each of these stages, Asodesk tools will help, and through Keyword Boost, you can also work with incentivized traffic.

You can start using ASO tools for free. After the registration in the system you can start a trial and get access to professional tools of the system for free for 7 days. 

If you have any questions about how to work on Asodesk, join a free demo with our manager. They will show you the best tools for your business and explain how to use them. 

Working with reviews 

Effective work with reviews helps to grow your app’s rating, increase user loyalty and conversion rates. In this chapter, we’ll explain what tasks from working with reviews can be done with Asodesk.

1. Respond to all app reviews in one window

It is important to quickly respond to a negative user review in order to solve their problem and prevent a drop in rating. At Asodesk, you can receive a review and reply to it via email or Slack.

Automatic review notification in Slack.
How to find this feature: Main Menu ➜ Service ➜ Custom Reports & Alerts

The Reviews & Replies Board tool provides feedback filters according to (no) response, rating, date, tags, text, number of characters. You can also reply to them in the system interface.

To respond to reviews through Asodesk, integrate the platform with App Store Connect or Google Play Console

Reviews & Replies Board.
How to find this feature: choose an app click on it and go to App Menu section ➜ Reviews & Ratings
Customer Support Reviews & Replies Board

Start responding to reviews on Asodesk for free.

2. Report unfair negative reviews

Sometimes competitors launch spam attacks and leave unfair negative reviews about your app. With Report a Concern feature in Asodesk you can submit a complaint against such reviews to the App Store or Google Play. 

Report a Concern
How to find this feature: App Menu ➜ Reviews & Ratings ➜ Customer Support ➜ Reviews & Replies Board

Read about other methods that allow you to remove negative reviews from the App Store and Google Play in this Asodesk article.

3. Monitor app reviews and ratings

Regular monitoring of ratings and reviews in the app will help:

  • Detect spam attacks from competitors
  • Track issues in the app
  • Find out how users react to updates

You can use the Reviews Analysis tool in Asodesk to track positive and negative reviews for a country and version of the app. It also allows you to check how many reviews were deleted from the stores. 

Reviews Analysis
How to find this feature: App Menu ➜  Reviews & Ratings ➜ Analytics ➜ Reviews Analysis

It is important to check changes not only in reviews, but also in all app ratings. In Rating Analysis, you can check changes in ratings for the countries and versions over the desired period.

Rating Analysis
How to find this feature: App Menu ➜  Reviews & Ratings ➜ Analytics ➜ Rating Analysis

To quickly track changes in ratings and reviews, you can set up a custom review report that will show: the number of new reviews, app ratings for a given period, as well as new, deleted, featured, and updated reviews and reviews that you have responded to.

Reviews Report
How to find this feature: Main Menu➜ Service ➜ Custom Reports & Alerts

You can also receive notifications when your app receives a high volume of negative reviews. 

Reviews notification
How to find this feature: Main Menu ➜ Service ➜ Custom Reports & Alerts

4. Work on Featured Reviews

When visiting an app page, users first see featured reviews at the top, so it’s important to work with them first. In the Featured Reviews tool, you can track featured app reviews from all countries.

Featured Reviews
How to find this feature: App Menu ➜ Reviews & Ratings ➜ Analytics ➜ Featured Reviews

Start working with featured reviews for free.

5. Organize and save important reviews

In order not to miss user complaints about bugs or user requests, highlight them with tags. With the Tags tool, you can create tags to make various groups of reviews.

Tags tool
How to find this feature: App Menu ➜ Reviews & Ratings ➜ Automation ➜ Featured Reviews

After creating tags, you can go to the Reviews & Replies Board tab and put them on the desired reviews. Filtering by tag will also be available in the tool.

Choosing tags in Reviews & Replies Board

6. Automate work with reviews

To save your support team time and improve your efficiency of responding to reviews, you can automate work with reviews. In Asodesk, you can create response templates for various review categories, or use standard templates in all the languages you need in the Templates tool.

Templates
How to fin this feature: App Menu ➜ Reviews & Ratings ➜ Automation ➜ Templates

If your app receives a lot of standard reviews, you can set them to Auto-reply based on the content of the review, rating, language, or tag.

Setting up auto-replies for reviews
How to find this feature: App Menu ➜ Reviews & Ratings ➜
Automation ➜ Auto-Replies

Set up automatic selection of tags for reviews based on their length, rating, and content.

Auto-tag feature
How to find this feature: App Menu ➜ Reviews & Ratings ➜ Automation ➜ Auto-Tags

After that, you can set up a report about reviews with specific tags.

Report about a review with a bug

Save time on working with reviews with Reviews & Replies Board filters and settings, Report a Concern, review analytics, ratings, featured reviews tracking, and automation options.

Read how automation helps to significantly reduce time spent working with reviews.

Learn 33 useful hacks for analyzing and responding to reviews in this PDF guide.

Start using reviews and replies tools for free after registration in Asodesk. 

Market analysis tasks

The development and promotion of a mobile product begins with a market analysis. In this section, we will discuss how Asodesk tools help to conduct an accurate analysis of the market, competitors, user requests, and also allows you to improve important search queries.

1. Analyze the situation in your market in the App Store and Google Play

Find out what users are looking for. The free Trending Searches tool will show search queries that are in the top of the search right now or have been there in the past. Statistics on requests are updated every hour. With this tool, you will be able to evaluate current demands in the market.

App Store Trending Searches
How to find this feature: Main Menu ➜ Store Analytics ➜ App Store Trending Searches

Top keywords will show you the top 200 search terms in any country you want.

Top Keywords
How to find this feature: Main Menu ➜ Store Analytics ➜ Top Keywords

Find out the average conversion rates for a category. Use the free CVR Benchmark tool to understand how well competitors are performing in your category.

This tool will show the average conversion from Search, Browse, App and Web Referer in the App Store. You can track conversion to download rates from Product Page Views or Impressions.

Convertion Rate Benchmark
How to find this feature: Main Menu ➜ Store Analytics ➜ CVR Benchmark

2. Analyze the activities of your competitors

To make decisions on the further development of a mobile product, you need to monitor the market and draw conclusions about the progress of competitors.

Use Asodesk’s free Top Charts tool to find the top competitors in your category and see how their chart positions have changed over a 24-hour period.

Top Charts
How to find this feature: Main Menu ➜
 Store Analytics ➜ Top Charts
Read more about how to analyze your competitors’ ASO results in the App Store and Google Play.

3. Analyze user needs by reviewing your app and competitor’s apps

Users often offer ideas for improving a mobile product in their reviews. Therefore, it is important to analyze their suggestions at all stages of development. Even before starting development, it is better to check the reviews of competitors.

You can find the most popular user suggestions in Asodesk’s Featured Reviews tool.

Featured Reviews

It is also useful to use the text search in the Reviews & Replies Board, so you will find all the reviews about the desired features or bugs.

Reviews & Replies Board
How to find this feature: App Menu ➜ Reviews & Ratings ➜ Analytics ➜ Featured Reviews

Read more on how user feedback helps develop a mobile product.

4. Track the positions of your app and competitors in Сategories, Top Charts, and check Featured

To check how well you are promoting your app with Browse traffic, track your promotion performance in categories.

Use the Custom Report to customize the App Overview report, which will show your app’s position in categories for all countries.

Category Ranking in App Overview Report
How to find this feature: Main Menu ➜ Service ➜ Custom Reports & Alerts

You can also check how the category ranking of your or competitors’ apps have changed over a certain period with Category Ranking.

Category Ranking
How to find this feature: App Menu ➜ App Monitring ➜
 Category Ranking

The same report allows you to check if your application has received a feature.

Notification about featuring
How to find this feature: Main Menu ➜ Service ➜ Custom Reports & Alerts

Work on app development should begin with a market analysis and competitor activities. To make users more loyal, analyze their reviews, as well as reviews of similar applications.

Summary of tasks that can be solved with Asodesk

1. You can find keywords using the Keyword Manager and Keyword Auto-Suggestions.

2. You can manage queries in the semantic core using the Keyword Table.

3. To prepare metadata, use the Optimizer tool, as well as the free Keyword Shuffler and Keyword Density Counter tools, You can check all app localizations using App Store Keyword Localizations.

4. You can publish a new version of an app and manage its metadata in the App Store with the Store Console.

5. Measure ASO effectiveness with ASO Comparative Report and ASO Dashboard.

6. You can monitor positions for search queries using Favorite Keyword, Keyword Highlights, and custom reports.

7. Analyze your competitors’ ASO with the Organic Report, ASO Comparative Report, Keyword Chart, and Competitors tools.

8. Get the top positions in the search with Keyword Boost.

9. Reply to reviews in the Reviews & Replies Board or via email and Slack when setting up custom notifications.

10. Report unfair and negative reviews with Report a Concern. 

11. Monitor reviews and ratings with Reviews Analysis, Rating Analysis, and special reports.

12. Analyze featured reviews with Featured Reviews tools.

14. Save important reviews with tags in the Reviews & Replies Board.

15. Automate work with reviews with Templates, auto-replies and auto-tags.

16. Analyze demand on apps using Trending Searches and Top Keywords.

17. Track average conversion rate in a category using the CVR Benchmark.

18. Analyze the user demands using the reviews analysis, which will make it easier to search for a word in the Reviews & Replies Board.

19. Track positions in the top charts and check if your app was featured with special reports and notifications as well as Category Ranking Chart.

You can use some Asodesk’s tools with a free plan. You can also start a trial and get access to professional tools of the system for free for 7 days. This feature will open after your registration in the system. 

Subscribe to our newsletter to keep up to date with news digests, as well as useful articles on ASO, mobile app marketing, and working with reviews.

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Alexander Vereshchagin
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avtrener@gmail.com
Alexander Vereshchagin — Head of Organic Traffic. Alexander does ASO for foreign markets — primarily for East Asia. He works daily with 10 languages and adapts ASO to different cultures. Since 2016, he has been the author of books in the publishing houses “IPIO” and “Exmo”.
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