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How we got DeepFaker’s app title to the App Store search suggestions in 5 countries

Anastasia Korablina
Anastasia Korablina
Anastasia Korablina
Anastasia Korablina
anastasia_k@angleconnect.com
Anastasia Korablina - Head of ASO at Angle Connect & Asian Markets Consultant. Anastasia has worked in ASO for 3+ years with various apps. She also has lived and worked in China for 3+ years.
All articles by author
Published: 21.07.2022
4 min read

Often, the correct selection of keywords and knowledge of App Store algorithms become the main influences of ASO success. In this case, I will tell you how the new app appeared in the App Store suggestions — thanks to which, it started receiving hundreds of installs. 

Contents

About the app and the goal of optimization

At Angle Connect, we started working with a new DeepFaker app that was being prepared for release in the App Store. The key feature of the app was the ability to change any face in a video. The user uploads a video, inserts a photo of the person, and the app generates a recording with another person. The unique selling point is that DeepFaker allows you to fuse two faces together. 

Video screenshot from the DeepFaker app

Our task was to conduct the text optimization of this app. The customer chose English (U.S.) as the main localization.

Niche features: small number of queries for promotion in stores

DeepFaker belongs to the Photo & Video and Entertainment categories. Competition in these categories is quite strong, but DeepFaker belongs to a narrow niche. To promote the app, we could only use a small number of relevant keywords, which means that in the first iteration we added almost all the keys that were needed for optimization. 

The process of working with ASO

We selected text metadata for the English (U.S.) and Spanish (Mexico) locales.

App screenshot from the US App Store

To maximize organic installs, we had to select relevant keywords with good traffic. We found them by using Asodesk’s tools for collecting a semantic core. 

Keyword Table for the DeepFaker app

“Face swap video” turned out to be the most relevant and frequent keyword, with 270 Daily Impressions in the United States. 

Daily Impressions is Asodesk’s algorithm that shows you the number of impressions per query per day. 

Keyword Explorer showed Daily Impressions for the keyword “face swap video”

To give the app a better chance of getting a boost from the App Store, we decided to focus on a non-branded and popular query. We added the phrase “face swap video” and left the brand name at the end: “Face Swap Video by DeepFaker”. Our strategy proved to be effective, and the App Store used DeepFaker app’s title in a search suggestion. 

Now, under the search bar, users see the app title and often click on it. 

Screenshot of suggestions in the USA

ASO result: the suggestion appeared in 5 countries

The app title appears below the search bar in the USA, China, Germany, Russia, and the UK. 

Users are actively installing the app using search suggestions: 120 installs per month in the US and 240 in the UK.

There were other positive results after the release of the app: 

1. The number of queries for which the app is indexed has increased fivefold. The app can now be found for 111 queries — 8 of which bring the highest number of installs. 

ASO Comparative Report for DeepFaker

2. We have reached the top positions for important queries.

App positions in the Keyword Table 

Conclusion

If you’re promoting a new app, consider adding a general keyword before the brand name. The App Store is likely to create an auto-suggestion for your app as well.

Angle Connect experts are happy to help with ASO and ASA tips or do the full cycle of App Store optimization. By the way, our agency currently offers some of the best prices on the market: you can get up to $200 off till August 31. You can collect a semantic core for $99 instead of $199, and compile metadata for $199 instead of $399. Read more about this offer on our website.

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Also read:
Anastasia Korablina
Anastasia Korablina
Anastasia Korablina
Anastasia Korablina
anastasia_k@angleconnect.com
Anastasia Korablina - Head of ASO at Angle Connect & Asian Markets Consultant. Anastasia has worked in ASO for 3+ years with various apps. She also has lived and worked in China for 3+ years.
All articles by author
21.07.2022
4 min read

How we got DeepFaker’s app title to the App Store search suggestions in 5 countries

Often, the correct selection of keywords and knowledge of App Store algorithms become the main influences of ASO success. In this case, I will tell you how the new app appeared in the App Store suggestions — thanks to which, it started receiving hundreds of installs. Read more

Anna Antsiferova
Anna Antsiferova
Anna Antsiferova
Anna Antsiferova
a.antsiferova@devgameou.com
Anna Antsiferova — Head of ASO at DEVGAME. She works on branded children’s games. Anna has worked in ASO for over 4 years, and also trained an entire ASO team from scratch.
All articles by author
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Darya Shevel
Darya Shevel
Darya Shevel
Darya Shevel
Daryagolubeva1992@gmail.com
Graduate of Asodesk Academy 14. She started working as an ASO specialist at GameTunes during her studies. She also promoted her app in the Health & Fitness category on the App Store.
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I worked as a tender manager but decided to try her hand at App Store Optimization. In just 2 months, I mastered a new profession, promoted an app to the top of the App Store for a number of requests, got a job offer, and switched to flexible hours and remote work. Read how I did it in this case study. Read more