How we got DeepFaker’s app title to the App Store search suggestions in 5 countries
Often, the correct selection of keywords and knowledge of App Store algorithms become the main influences of ASO success. In this case, I will tell you how the new app appeared in the App Store suggestions — thanks to which, it started receiving hundreds of installs.
- About the app and the goal of optimization
- Niche features: small number of queries for promotion in stores
- The process of working with ASO
- ASO result: the suggestion appeared in 5 countries
About the app and the goal of optimization
At Angle Connect, we started working with a new DeepFaker app that was being prepared for release in the App Store. The key feature of the app was the ability to change any face in a video. The user uploads a video, inserts a photo of the person, and the app generates a recording with another person. The unique selling point is that DeepFaker allows you to use two faces together.
Our task was to conduct the text optimization of this app. The customer chose English (U.S.) as the main localization.
Niche features: small number of queries for promotion in stores
DeepFaker belongs to the Photo & Video and Entertainment categories. Competition in these categories is quite strong, but DeepFaker belongs to a narrow niche. To promote the app, we could only use a small number of relevant keywords, which means that in the first iteration we added almost all the keys that were needed for optimization.
The process of working with ASO
We selected text metadata for the English (U.S.) and Spanish (Mexico) locales.
To maximize organic installs, we had to select relevant keywords with good traffic. We found them by using Asodesk’s tools for collecting a semantic core.
“Face swap video” turned out to be the most relevant and frequent keyword, with 270 Daily Impressions in the United States.
Daily Impressions is Asodesk’s algorithm that shows you the number of impressions per query per day.
To give the app a better chance of getting a boost from the App Store, we decided to focus on a non-branded and popular query. We added the phrase “face swap video” and left the brand name at the end: “Face Swap Video by DeepFaker”. Our strategy proved to be effective, and the App Store used DeepFaker app’s title in a search suggestion.
Now, under the search bar, users see the app title and often click on it.
ASO result: the suggestion appeared in 5 countries
The app title appears below the search bar in the USA, China, Germany, Russia, and the UK.
Users are actively installing the app using search suggestions: 120 installs per month in the US and 240 in the UK.
There were other positive results after the release of the app:
1. The number of queries for which the app is indexed has increased fivefold. The app can now be found for 111 queries — 8 of which bring the highest number of installs.
2. We have reached the top positions for important queries.
If you’re promoting a new app, consider adding a general keyword before the brand name. The App Store is likely to create an auto-suggestion for your app as well.
Angle Connect experts are happy to help with ASO and ASA tips or do the full cycle of App Store optimization. Read more about this offer on the website.
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