ASOdesk global update and advanced tools for replying to reviews
We are introducing a completely updated ASOdesk interface with improved navigation and enhanced functionality, as well as tools for automated work with reviews. Read more
How ASO and advertising help attract users to mobile applications
To keep the installs of your application constantly increasing, you need to use ASO and advertising together. In this article, we will tell you what work with paid and organic traffic consists of, give examples of App Store Optimization and advertising, and share tips on how to increase the effectiveness of your promotion. Read more
Digest ASO News, November 2020
Apple is cutting commissions down to 15% for a number of publishers. Apps should get Google’s permission for background location access. ASOdesk now has a referral program as well as professional tools for working with reviews and metadata creation. Read all the news in our digest. Read more
Referral program: invite colleagues to ASOdesk and get bonuses
We have launched a referral program! Now every ASOdesk user has a unique link that can be sent to colleagues and friends. Invite users, save on ASOdesk services and subscriptions! Read more
How to promote an app on Black Friday: tips from AliExpress, DHgate and PUGS Mobile
Adidas and Best Buy app installs increased by 500% on Black Friday 2019. To make this year Black Friday productive for you, we have collected the best promotions from AliExpress, DHgate, Bangood, PUGS Mobile, Township App, Hero Wars and others. Take inspiration from competitors and adapt their ideas for your application. Read more
New Optimizer tool will simplify textual metadata creation
We are delighted to present you the Optimizer tool that will speed up the process of preparing metadata for the App Store and Google Play. Read more
Digest ASO News, October 2020
Many things happened in October: Apple raised prices in the App Store for some countries and allowed pre-orders 180 days before the release. Google released an update to the Play Console and began testing the app comparison feature. Read more about all the news in the digest. Read more
How to build a semantic core for your app: step-by-step guide
Building a semantic core is the most important part of App Store Optimization, which the effectiveness of further promotion depends on. You need to find specific keywords that will bring you installs from the search. In this article we will explain in detail how to properly build a semantic core. Read more
When ASO will start bringing results
The results of the App Store Optimization can be disappointing. To prevent this from happening, you need to understand the nuances of the niche and build realistic expectations. In this article, we will discuss which factors affect app promotion, when the result of ASO will be noticeable and what to do if expectations have not been met. Read more
Which apps need to attract organic traffic: research of ASOdesk
We have analyzed the percentage of organic and inorganic traffic in apps. The study helps to understand from which channels users download applications more often and, based on this, build a promotion strategy. Read more
How competitive analysis helps in App Store Optimization
Competitive analysis is necessary at every stage of App Store Optimization: it helps to collect the semantic core, find growth points for the application, and assess the effectiveness of ASO. Read more
Digest ASO News September 2020
Apple has released the new iOS 14. App publishers have formed a coalition against Apple. Google will improve navigation in games and allow application sharing. Read more