In the last digest of 2020, we have collected important news and updates from December that will affect ASO in 2021. Apple started notifying developers about fee cuts and once again became subject to Facebook criticism. Huawei released a beta version of Harmony OS. Google added new filters to Google Play. ASOdesk received 9 G2 badges and released a global system update. Read more

Thomas Petit (Independent App Growth Consultant), Peter Fodor (AppAgent), Simon Thillay (AppTweak) and others told the world what mobile marketers should prepare for in 2021. Experts predicted changes in App Store indexing, the consequences of the cancellation of IDFA, the impact of ASO on the product, and acceleration of monetization. Read more

If you don't reply to user reviews, you can get low ratings, high uninstall rates, and poor install conversion rates. To avoid this, you need to monitor reviews and reply to them on a daily basis. But such work requires a lot of time and resources, which are often not available. In this article, we'll give you 9 tips on how to track new reviews and reply to them faster and more efficiently. Read more

Apple is cutting commissions down to 15% for a number of publishers. Apps should get Google’s permission for background location access. ASOdesk now has a referral program as well as professional tools for working with reviews and metadata creation. Read all the news in our digest. Read more

We have launched a referral program! Now every ASOdesk user has a unique link that can be sent to colleagues and friends. Invite users, save on ASOdesk services and subscriptions! Read more

Adidas and Best Buy app installs increased by 500% on Black Friday 2019. To make this year Black Friday productive for you, we have collected the best promotions from AliExpress, DHgate, Bangood, PUGS Mobile, Township App, Hero Wars and others. Take inspiration from competitors and adapt their ideas for your application. Read more

Many things happened in October: Apple raised prices in the App Store for some countries and allowed pre-orders 180 days before the release. Google released an update to the Play Console and began testing the app comparison feature. Read more about all the news in the digest. Read more

Building a semantic core is the most important part of App Store Optimization, which the effectiveness of further promotion depends on. You need to find specific keywords that will bring you installs from the search. In this article we will explain in detail how to properly build a semantic core. Read more

The results of the App Store Optimization can be disappointing. To prevent this from happening, you need to understand the nuances of the niche and build realistic expectations. In this article, we will discuss which factors affect app promotion, when the result of ASO will be noticeable and what to do if expectations have not been met. Read more

We have analyzed the percentage of organic and inorganic traffic in apps. The study helps to understand from which channels users download applications more often and, based on this, build a promotion strategy. Read more

Apple has released the new iOS 14. App publishers have formed a coalition against Apple. Google will improve navigation in games and allow application sharing. Read more

According to Apple, 65% installs of applications come from search. But your app needs to be optimized, if you want to get search traffic. Read more