Apple updated its App Store guidelines. Google introduced 5 updates that can help you to better understand your app’s delivery performance. Asodesk released a global market research on which apps need ASO. Read the most important App Store Optimization news from October about the App Store, Google Play, and Asodesk in our digest. Read more

A good description not only presents facts about an app, but also motivates users to install it. In this article, we will share some tips on how to create app descriptions that will help to increase your app’s Conversion Rate, as well as improve your keyword ranking in Google Play. Read more

Some apps are usually installed via search, while others are downloaded through ads. If you want to understand which type of app you have and if you should invest in ASO, study our ASO Index 2022. Read and find out the top categories for App Store Optimization. Read more

Google implemented a 24-hour delay for the publication of new reviews. Apple increased prices for in-app purchases in many countries. Asodesk introduced the new Keyword Dynamics tool. Read all important App Store Optimization news from the App Store and Google Play for September in our digest. Read more

User reviews will appear on Google Play 24 hours after they are written. This news was shared by Mishaal Rahman on his Twitter account, and you can already see it on Google Play Console. According to Google, this new feature will help to automatically recognize suspicious Rating and Review activity. Read more

Taxes and prices in the App Store was increased in Ghana and Turkey. Google introduced the option to monitor deep links in one place on the new Play Console Page. The company also invited developers to participate in the Strike Removal pilot program for Android app devs. Read more

To increase app revenue, you should work on User Acquisition as well as convert free users to paid subscribers. In this article, experts from Asodesk, Adapty and G5 explain how to boost app downloads in the App Store and Google Play and share tips for increasing the number of paid subscriptions. Read more

Google announced a new Play Policy with important rules on ads, impersonation, alarms, VPNs, health misinformation, and more. Apple added two new placements for Apple Search Ads: on Today tap and apps pages. Huawei launched a new age-related app distribution and age-sensitive app rating system in AppGallery. Read more

At the WWDC22, Apple shared important updates for app publishers: new Benchmarks in App Analytics, Live Activities, Shared with you API, Apple Pay later, and more. Google will pay U.S app developers $90 million. Asodesk turned 6 years old, and we also became a leader in ASO according to the G2 summer report. Read more

To effectively promote an app in the App Store and Google Play, publishers need to conduct App Store Optimization, work with reviews, as well as study competitors and the market. In this article, we will explain how to solve all these tasks with the help of Asodesk. Learn about all the features on the platform in one guide and learn how to apply them to your work. Read more

Asodesk turns 6 in June and we want to celebrate the day with you. Instead of cake and champagne, we have a useful bonus — a 35% discount on all annual plans and 20% off all monthly plans for ASO and Replies to Reviews. The offer is valid until June 26 and you can find all the details in this article. Read more

On June 6–10, the long-awaited WWDC 2022 is taking place, and the Apple team has already shared updates on its operating systems. We watched the conference and collected 10 great iOS 16 updates that could affect your app work, promotion, and internal app metrics. Discover the top-10 changes that can help publishers improve their apps. Read more