Apple will allow developers to increase subscription prices in the App Store without notifying users. Google introduced Custom Store Listing improvements, ultra-low prices, new subscription capabilities, and added accessibility tags. Asodesk has added an Estimated Installs metric to the Keyword Table. Read the most important ASO news for May in our digest. Read more

When developers improve apps according to user reviews, their loyalty, install numbers, and app conversion increase. In this article, we explain how to competently develop a mobile product using reviews in the App Store and Google Play. Read more

Apple will delete outdated apps from the App Store. Google starts implementing a Data safety section in Google Play. Asodesk now allows you to reply to reviews via Email and Slack. Read more

In this article, we'll discuss why it's important for an ASO specialist to work with reviews, what skills will help improve an app's rating, and influence the app promotion in the App Store and Google Play. Read more

Many tasks for app promotion can be solved without any budget — just using free tools. We have made a selection of 20 free tools that allow you to get insights from market research, conduct App Store Optimization, create banners for ads, and analyze app reviews and promotion efficiency. Read more

The App Promotion Summit London was held from 24–31 March 2022. We compiled the 6 most important reports on ASO and app marketing. Read more

The App Store will only accept apps adapted for iOS 15. New EU law may force Apple to allow downloading apps from third parties. In Google Play, app ratings will soon be divided by device and the ranking of apps for devices with large screens will change. Read more

Your app might get into the top and gain organic installs, but still fail to generate revenue. So, which keywords will make a profit for your app? Read this article to find out. Read more

In this article, we'll explain how to respond to negative reviews in order to change users’ opinions. You will also learn how to remove negative reviews from Google Play Store and App Store if moderation doesn't respond to complaints. Read more

Apple allowed App Store Small Business Program members to transfer apps to another account. Google postponed the launch of the “Data Safety” section on Google Play until July 2022. Asodesk updated the free ASO Growth Hacks email course. Read more

January was a very productive month for Apple: 10 important news updates came out at once. Custom promo codes for subscriptions and ads for Custom Product Pages have been added to the App Store. A tab with suggestions will appear on Google Play. And Reviews & Replies Board in Asodesk now has a new filter. Read more

App positions in the App Store and Google Play directly depend on metadata, such as the title, subtitle, promo text, short description, and full description. In this article, we have… Read more