ASO news digest for September 2023
Apple announced that pre-orders by region are now available. Google Play Store introduced "The Play Report" YouTube Shorts series. Asodesk introduced the global update of its navigation. Read all the relevant App Store Optimization news from the App Store, Google Play, and Asodesk in this digest. Read more
Promote an App Faster with Asodesk’s New Navigation
Introducing Asodesk's biggest navigation update since 2020. We conducted dozens of interviews with ASO specialists to help create the most intuitive and efficient product that is easy to master for specialists of any level. Learn how the new navigation works, how tool names have changed, and what to expect from Asodesk in the future. Read more
ASO news digest for August 2023
Apple added a System Help Screen for payment issues with iOS apps. Google changed the “Ads” badge to “Sponsored” on Google Play. Asodesk conducted research on new search suggestions on the App Store. Catch up on all important App Store Optimization news from the App Store, Google Play, and Asodesk in this digest. Read more
New Search Suggestions on the App Store for the week
We've identified new popular search suggestions on the App Store over the past week from various countries. The goal of this article is to help you understand shifts in user demand across the USA, United Kingdom, China, Japan, Germany, Canada, and other countries. Continue reading to find out which new keywords could boost traffic to your app. Read more
ASO news digest for July 2023
Google unveils a revamped Play Store for large-screen devices. App Store price changes took effect on July 25 for the Egypt, Nigeria, Tanzania, and Türkiye storefronts. Asodesk has introduced a Tags Analysis Tool and Integration with Usedesk. Read more
We have added the option to analyze tags on reviews and integrated Asodesk with Usedesk
Introducing the new Tags Analysis tool, which allows you to analyze user problems more effectively. Now you can analyze review categories based on the tags you previously selected. We have also added a new integration, allowing you to work with reviews from app stores within the Usedesk dashboard. Read more
Failing to recoup app advertising costs: what can I do?
High cost per install, poor conversion, and low ROAS are a nightmare for any UA specialist. We will explain how you can solve these problems and walk you through the most relevant approach to UA used by top advertisers in 2023. Read more
Asodesk’s birthday: top updates and discounts of up to 45%
This June, Asodesk turns 7! In these seven years, we have grown from a small ASO tool into a comprehensive platform for ASO, Reply-to-Reviews Automation, and Competitor Research. In this article, we will discuss past platform updates, our plans, as well as gifts to celebrate the company's birthday. Read more
ASO news digest for May 2023
In May, Google unveiled several significant updates at I/O 2023: new store listing enhancements, AI tools, monetization features, and more. Apple announced that the company terminated 428,000 developer accounts involved in fraudulent activity in 2022. Asodesk introduced a 45% discount on ASO plans for new users. Read more
ASO news digest for April 2023
Google will start automatically archiving unused apps. iOS users will be able to change their paid subscriptions directly from within their apps. Check out our April digest for the latest App Store Optimization news from both the App Store and Google Play. Read more
ASO news digest for March 2023
Apple expanded App Store pricing upgrades to all purchase types. Google can now machine translate Android apps for free. Read the latest App Store Optimization news from the App Store, Google Play in our March digest. Read more
8 App Marketing Trends for 2023: experts’ opinions
If you would like to create an app promotion strategy that outperforms competitors in 2023, it’s crucial to consider current market trends. We have compiled insights on app marketing trends for 2023, sourced from industry experts including Thomas Petit, Lorenzo Rossi (REPLUG), Johannes von Cramon, and Ryan Thorpe (Reflectly ApS). Read more