Google has authorized the use of third-party payment systems on Google Play for South Korea. App Store moderation will accept applications during the Christmas holidays. Asodesk now has custom reports, discounts of up to 40%, and new plans. Read about this and other news in our digest. Read more

You can customize your own reports and instantly learn about important changes in keywords, reviews, featuring, and promotion metrics. Read more on how it works and how to use it. Read more

I shared the basic principles and features of Google Play store optimization and explained how to work with titles, descriptions, icons, screenshots, reviews, and events to promote apps on Google Play. Read more

In this article, we spoke about the preparation of apps for Black Friday and compiled interesting examples of promotion from well-known brands: AliExpress, Joom, Banggood, Subway Surf, and Hero Wars. Read more

We have analyzed user experiences and improved the Keyword Table. Learn what has made the table easier to use, which features have been added, and what the mobile version includes. Read more

In October, the App Store saw seven important changes at once. For example, in-app events and the “report a problem” button. Google reduced commission to 15% for subscriptions. Asodesk has six new countries for buying incentivized installs on Google Play. Read all the news in our digest. Read more

We've updated the Organic Report algorithm: it now takes even more data into account to get more accurate keyword install statistics. Read how the tool works and how you can use it in our article. Read more

We conducted research and found out the average rating of games that hold top positions in search and various categories on the App Store and Google Play. Read insights from the research and learn how to improve the rating of your gaming app. Read more

Incentive traffic can help your app get to the top, or it may give no results at all or lead to a ban. In this article, we will explain how to use incentive traffic properly to promote an app in the App Store and Google Play without doing any damage. Read more

In September, a California court ordered Apple to accept payments outside the App Store. iOS 15 was released, with new features that will impact ASO. New capabilities for managing a team in the Google Play Console have been added. Asodesk released a guide to help you choose countries for promotion in search. Read about these and other events in our digest. Read more

When picking regions for ASO at random, you risk wasting time and money. We have created a framework that will help determine the best countries for app promotion in App Store search. Follow the instructions in the article and find new markets for growing your app business in six easy steps. Read more

Parents install them, kids play them — but who writes reviews about them in the App Store and Google Play? Experts from 1C and DEVGAME explained how to approach the most demanding users of kids apps and offered tips for working with reviews from kids and their parents. Read more