ASO Blog by Asodesk / What’s New / Article

Asodesk now has custom reports and notifications

Vladimir Fedulkin
Vladimir Fedulkin
Vladimir Fedulkin
Vladimir Fedulkin
vladimir_f@asodesk.com
I have been designing digital products since 2012. At Asodesk, I basically design everything. In my work, I always try to present complex interfaces in a simple way.
All articles by author
Published: 30.11.2021
6 min read

You can customize your own reports and instantly learn about important changes in keywords, reviews, featuring, and promotion metrics. Read more on how it works and how to use it.

We have added four types of reports and five types of notifications, which will simplify the analysis of your work results and instantly tell you about any changes. Get statistics on reviews, being featured and getting into App Store Trending Searches, keyword rankings, as well as app views and installs. You can set up reports and notifications for Email and Slack. 

Contents

Four reports available for Email and Slack
New instant Email and Slack notifications
How to set up reports and notifications
How to view your history of sent reports

Four reports available for Email and Slack

App Overview

The App Overview report provides basic app information such as keywords, rankings, featuring, reviews, and updates for each app you track in Asodesk. You can receive the report at the end of each day, week, or month. 

App Overview includes:

1. Information on keyword rankings. You will see the change in your app’s positions for keywords in all countries where you are promoting. Each list is divided into four categories: 

  • New Keywords: words for which the app just started to rank in the search.
  • Lost Keywords: words for which you no longer rank in the search.
  • Positive Movement: words for which your app’s rankings are improving.
  • Negative Movement: words for which your app’s rankings are dropping. 
In Asodesk, you can receive a report on the app promotion in the App Store and Google Play
Daily App Overview in Asodesk

2. Information on app’s ranking in different countries for your category.

In Asodesk, you can track the position of an application in its category for different countries
Category Ranking in Asodesk

3. Information on whether the app has been featured. If your app gets featured for the selected period, it will be indicated in this report.

In the Asodesk report, you can view information about the Featuring
Featuring in the report

4. Information on reviews and ratings. Here you will find the number of new reviews for the selected period, the average rating, and the number of reviews with different ratings.

App Overview Report contains information about new reviews for the period
Information on reviews in the report

5. Metadata updates. In this section of the report, you will find information on metadata updates for the required period.

In the Asodesk report you can see information about the metadata that has been updated
Information about metadata update in the report

Keyword report 

From the report, you can learn about keyword popularity and see changes in keyword rankings. 

For each country, keywords are divided into four categories: 

  • New keywords
  • Lost keywords
  • Positive movement
  • Negative movement

Estimate the number of impressions per query per day (Daily Impressions), the popularity of the search query in Apple Search Ads (Search Ads Popularity), as well as the ranking of a search query. 

From the report, you can quickly navigate to the Keywords Highlights tool. 

In the report, you can track changes in the positions and popularity of keywords
Keyword report

Reviews report 

In Reviews, you will see a summary of reviews and ratings for the selected period (day, week, or month). 

The report includes the following indicators: 

  1. The number of new reviews.
  2. Average rating based on all new reviews.
  3. The number of reviews, grouped by ratings from 1 to 5. 

Reviews are divided into the following categories:

  1. New Reviews for the selected period.
  2. Updated Reviews.
  3. Featured Reviews that have a country tag. 
  4. Deleted Reviews for the selected period. 
  5. New Replies (reviews that you have replied to either manually or automatically).
In Asodesk, you can see the report on new reviews for the week
Weekly Reviews Report

ASO report

This report allows you to evaluate the effectiveness of your ASO for the day, week, or month using two tables: 

  1. Impressions, App Units, CVR. 
  2. Product Page Views, App Units, CVR

The tables show detailed information for each country, as well as the sum of the indicators for all countries. 

In Asodesk, you can receive reports on conversions, views and app installs
Weekly ASO report 

For the report to work correctly, you need to integrate Asodesk with App Store Connect.

New instant Email and Slack notifications

We have added five new types of instant notifications, so now you can immediately learn about all important changes. 

Notifications about getting featured

We’ll let you know that your app has been featured in a certain country or category.

In Asodesk, you can receive notifications about getting to the featured
App featured notification

App update notification

We’ll let you know about new versions of the app and changes in metadata.

Asodesk send notification about app update in the App Store and Google Play
App update notification

App Store Trending Searches Notification

We’ll show the most popular keywords in the App Store at the moment and your app’s rankings for them. You can also see keywords that are no longer trending.

In Asodesk we send notification about getting to the App Store Trending Searches
App Store Trending Searches Notification

New reviews notification, as well as reviews with a specific tag

With instant notifications, you will always be updated on new user reviews. You can also set up the notifications on reviews with a specific tag only. For example, you can receive separate notifications on any reviews about bugs. 

In Asodesk, you can get notification about the review with specific tag
New review notification (with tag)

Just a reminder, our Auto-Tags tool can automatically tag reviews if they meet certain criteria. 

Large number of negative reviews notification

We will notify you that there are too many negative reviews. You can specify the number of negative reviews for a certain period, which you need to be notified about. 

In Asodesk you can get notification with the number of negative reivews
Large number of negative reviews notification

How to set up reports and notifications

Go to Custom Reports & Alerts located in Service in the main menu. 

Click Add in the top right corner and choose what you want to create: a report (Report) or an instant notification (Alert).

In the setup form, you need to specify your preferred platform (Email or Slack), as well as select apps and countries.

In Asodesk, you can set up reports on the effectiveness of app's promotion by Email and Slack
Setting up a new report in Asodesk

Further in the list, you need to mark which reports you would like to send to the selected recipients. 

Selecting parameters for sending reports
Selecting parameters for sending reports

After saving, the report will be sent to the recipients you have indicated, and will also appear on the Custom Reports & Alerts list.

We save all the reports in Asodesk
Saving reports in Asodesk

The sending of any report or notification can be paused without deleting it; for this, you need to change the toggle switch to “off”.

In Asodesk you can turn the report on of off
Turning the report on and off

How to view your history of sent reports

Don’t worry if you missed something! We keep history in the Email reports history tab in Custom Reports & Alerts.

You can view all sent reports, as well as sort them by app and type.

History of sent reports

We tried to make reports and notifications as user-friendly and intuitive for you as possible. If you have any questions or suggestions, we would be happy to hear them. Write to us at vladimir_f@asodesk.com

Recently, we also updated the Keyword Table, made Organic Report more accurate, and added 15 new settings for working with reviews

Also read:
Vladimir Fedulkin
Vladimir Fedulkin
Vladimir Fedulkin
Vladimir Fedulkin
vladimir_f@asodesk.com
I have been designing digital products since 2012. At Asodesk, I basically design everything. In my work, I always try to present complex interfaces in a simple way.
All articles by author
30.11.2021
6 min read

Asodesk now has custom reports and notifications

You can customize your own reports and instantly learn about important changes in keywords, reviews, featuring, and promotion metrics. Read more on how it works and how to use it. Read more

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vladimir_f@asodesk.com
I have been designing digital products since 2012. At Asodesk, I basically design everything. In my work, I always try to present complex interfaces in a simple way.
All articles by author
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