Read how user suggestions helped increase revenue by 48%. Learn how we raised our app rating from 2.4 to 4.1 thanks to strategic placement of the “rate us” pop-up. Read more

Asodesk turns 6 in June and we want to celebrate the day with you. Instead of cake and champagne, we have a useful bonus — a 35% discount on all annual plans and 20% off all monthly plans for ASO and Replies to Reviews. The offer is valid until June 26 and you can find all the details in this article. Read more

On June 6–10, the long-awaited WWDC 2022 is taking place, and the Apple team has already shared updates on its operating systems. We watched the conference and collected 10 great iOS 16 updates that could affect your app work, promotion, and internal app metrics. Discover the top-10 changes that can help publishers improve their apps. Read more

Apple will allow developers to increase subscription prices in the App Store without notifying users. Google introduced Custom Store Listing improvements, ultra-low prices, new subscription capabilities, and added accessibility tags. Asodesk has added an Estimated Installs metric to the Keyword Table. Read the most important ASO news for May in our digest. Read more

Now you will know how many installs each keyword can bring to your app. The new Estimated Installs metric in the Keyword Table lets you decide which words you should or should not add to your metadata. Read more

In this article, we will analyze the features of the Japanese language and the rules for compiling adequate requirements for a translator. We will also explain what to take into account when collecting the semantic core and doing textual and visual optimization, as well as share app localization tips. Read more

When developers improve apps according to user reviews, their loyalty, install numbers, and app conversion increase. In this article, we explain how to competently develop a mobile product using reviews in the App Store and Google Play. Read more

Apple will delete outdated apps from the App Store. Google starts implementing a Data safety section in Google Play. Asodesk now allows you to reply to reviews via Email and Slack. Read more

You can now reply to all reviews from the App Store and Google Play through Email and Slack. This is a big help when you don’t have access to the desktop version of Asodesk or need to reply to a review quickly. Read more

In this article, we'll discuss why it's important for an ASO specialist to work with reviews, what skills will help improve an app's rating, and influence the app promotion in the App Store and Google Play. Read more

Many tasks for app promotion can be solved without any budget — just using free tools. We have made a selection of 20 free tools that allow you to get insights from market research, conduct App Store Optimization, create banners for ads, and analyze app reviews and promotion efficiency. Read more

In this article, we'll discuss how to find the best queries using ASO tools and Apple Search Ads, protect search results from other apps, and maximize the effect of ASO and ad campaigns. Read more