One of the ASO manager's objectives is looking for keyword searches that can significantly boost an app’s visibility in search listing. This requires the analysis of relevant keyword searches and identification of those of them that have traffic in countries the product is distributed in.
Chinese market continues to grow and many mobile developers still consider it a real titbit, because its mobile audience alone makes 1,132 million people, according to Jihuang’s statistics. In 2018, Chinese users have spent 3,720 million hours on mobile apps daily, which is 17.3% higher, than in 2017.
Developers care a lot for their product to appear more frequently in application stores’ search results. In order to achieve this, it is necessary to do some proper work on the product’s ASO. Competent approach towards ASO optimization can affect Google Play indexing and getting more queries from the search listing.
Mobile games market is even more competitive, than the mobile app market. The number of games on both platforms constantly increases. In 2018, the App Store had 811,911 games, while Google Play has had 288,848 games available for download.
People frequently ask us about why would anyone need iterations? Why can’t you just get all of the search queries at once and optimally place them into the application metadata? We believe that there are at least 3 reasons for them.
Today, ASOdesk launches a new FREE beta tool named ASO Dashboard. The tool integrates with App Store Connect. It is designed for convenient analytics of data on installs, page views of the application and interactions on the App Store.
High competition in the mobile app market makes developers look for more new ways of their products’ promotion. When the main ASO tools have already been put to use, additional methods come into play, effectively helping with app promotion by keyword and category searches. We have made a list of several life hacks that will help you increase the amount of your app downloads through several simple steps.
Strategy alone is not enough to draw users to an App Store product page within the ASO. Your objective, as an ASO manager, is getting people interested in an application and ultimately installing it. You have to optimize all the graphic elements on the app page to the limit, because the visual part affects install conversion rate. Function description on screenshots has to not only inform your potential customers, but rather has to convince them in the product’s utility.
Competition between App Store applications is immense — using standard methods of work with metadata is not enough anymore, when it comes to acquiring the necessary number of users. It is necessary to work with visual components of the page, with localizations and user reviews, and to look for new, unobvious ways of drawing users to the application page.
Apple is launching the most extensive update for Apple Search Ads. Apple just added 46 countries to Apple Search Ads.