You can now reply to all reviews from the App Store and Google Play through Email and Slack. This is a big help when you don’t have access to the desktop version of Asodesk or need to reply to a review quickly. Read more

In this article, we'll discuss why it's important for an ASO specialist to work with reviews, what skills will help improve an app's rating, and influence the app promotion in the App Store and Google Play. Read more

Many tasks for app promotion can be solved without any budget — just using free tools. We have made a selection of 20 free tools that allow you to get insights from market research, conduct App Store Optimization, create banners for ads, and analyze app reviews and promotion efficiency. Read more

In this article, we'll discuss how to find the best queries using ASO tools and Apple Search Ads, protect search results from other apps, and maximize the effect of ASO and ad campaigns. Read more

The App Promotion Summit London was held from 24–31 March 2022. We compiled the 6 most important reports on ASO and app marketing. Read more

You will be able to understand foreign users faster as the Reviews & Replies Board now has a feature for automatically translating reviews. Read more about update in this article. Read more

The App Store will only accept apps adapted for iOS 15. New EU law may force Apple to allow downloading apps from third parties. In Google Play, app ratings will soon be divided by device and the ranking of apps for devices with large screens will change. Read more

Your app might get into the top and gain organic installs, but still fail to generate revenue. So, which keywords will make a profit for your app? Read this article to find out. Read more

In this article, we'll explain how to respond to negative reviews in order to change users’ opinions. You will also learn how to remove negative reviews from Google Play Store and App Store if moderation doesn't respond to complaints. Read more

Apple allowed App Store Small Business Program members to transfer apps to another account. Google postponed the launch of the “Data Safety” section on Google Play until July 2022. Asodesk updated the free ASO Growth Hacks email course. Read more

In this article, we will tell you which KPIs to pay attention to when measuring the impact of ASO, as well as discuss the mistakes that beginners make when analyzing app performance. Read more

I worked as a tender manager but decided to try her hand at App Store Optimization. In just 2 months, I mastered a new profession, promoted an app to the top of the App Store for a number of requests, got a job offer, and switched to flexible hours and remote work. Read how I did it in this case study. Read more