January was a very productive month for Apple: 10 important news updates came out at once. Custom promo codes for subscriptions and ads for Custom Product Pages have been added to the App Store. A tab with suggestions will appear on Google Play. And Reviews & Replies Board in Asodesk now has a new filter. Read more

App positions in the App Store and Google Play directly depend on metadata, such as the title, subtitle, promo text, short description, and full description. In this article, we have… Read more

We have come up with a way to help you respond to Google Play and App Store reviews up to four times faster and reduce customer support costs. Read how to automate your work with reviews so you can allocate more time and effort to solving complex user problems, rather than routine tasks. Read more

We spoke with experts in mobile app marketing from Phiture, App Growth Summit, REPLUG GmbH, Ada Health, Belka Games, Appbooster, and Diveo Media about what's happening in the mobile market and what to expect in 2022. Read more

In the last month of 2021, Apple gave us a gift: the long-awaited A/B testing features and custom app pages in the App Store are now available. Google clarified the requirements for app subscriptions on Google Play. Asodesk now has translations of reviews and more detailed statistics in Rating Analysis. Read more

For Google Play to categorize your app and promote it in Similar Apps, you need to use Google Cloud Natural Language. Learn how you can use this tool to create an effective description that will improve your app's ranking. Read more

In this article, we will discuss useful Asodesk features that you might not have known about before. This will help you significantly speed up the process of searching for keywords and preparing metadata. Find out how to simplify ASO and never miss a single important search query. Read more

Google has authorized the use of third-party payment systems on Google Play for South Korea. App Store moderation will accept applications during the Christmas holidays. Asodesk now has custom reports, discounts of up to 40%, and new plans. Read about this and other news in our digest. Read more

You can customize your own reports and instantly learn about important changes in keywords, reviews, featuring, and promotion metrics. Read more on how it works and how to use it. Read more

I shared the basic principles and features of Google Play store optimization and explained how to work with titles, descriptions, icons, screenshots, reviews, and events to promote apps on Google Play. Read more

In this article, we spoke about the preparation of apps for Black Friday and compiled interesting examples of promotion from well-known brands: AliExpress, Joom, Banggood, Subway Surf, and Hero Wars. Read more

We have analyzed user experiences and improved the Keyword Table. Learn what has made the table easier to use, which features have been added, and what the mobile version includes. Read more