Estimated Installs metric is now available on Keyword Table
We are aware that it is important for you not only to know the popularity and complexity of keywords but also to understand how many installs you will receive. Therefore, based on your requests, we have added an Estimated Installs metric to the Keyword Table, which predicts the number of installs you will receive for each keyword per day and month.
Estimated Installs are calculated based on the following factors:
- App position by keyword. The higher it is, the more installs it is likely to get.
- Traffic by keyword. The algorithm also analyzes the popularity of a keyword to understand how many users can find your app based on certain queries.
- App rating which directly affects the conversion rate and the number of installs.
- Number of reviews: the more reviews, the more often users install the app.
It also takes into account the dynamics of the app’s rating and position in the top charts. We use the same algorithm when determining Estimated Installs in the Organic Report, which was added to Asodesk last year.
The Estimated Installs metric is available on Business and Enterprise plans that include ASO.
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We continue to make your work in the Keyword Table even more efficient and faster. In the latest update, we added customization of the table, the ability to assess competitors’ positions, a keyword complexity indicator, and a mobile version of the tool.
💙 Many thanks to our customers who shared their feedback and asked to add this metric. You’ve helped our service become better. If you have any suggestions about Asodesk tools, please contact vladimir_f@asodesk.com. We would be happy to hear your feedback and ideas!
