New Search Suggestions on the App Store for the week
We’ve identified new popular search suggestions on the App Store over the past week from various countries. The goal of this article is to help you understand shifts in user demand across the USA, United Kingdom, China, Japan, Germany, Canada, and other countries. Continue reading to find out which new keywords could boost traffic to your app.
We’ve compared this week’s App Store search suggestions (which appear when a user enters a letter in the search) with those from last week. To pinpoint the most popular suggestions, we used the Daily Impressions algorithm. Developed exclusively by Asodesk, Daily Impressions indicates the number of impressions a query garners each day. We also highlighted the most popular search suggestions that are the same in different countries.
Feel free to integrate these new search suggestions into your app’s metadata or use them in your Apple Search Ads campaigns. However, it’s important to note that you cannot include queries related to other brands in your app’s textual metadata on the App Store.
Contents
The USA
The UK
China
Japan
Germany
Spain
Italy
Sweden
Norway
Netherlands
Germany
Netherlands
Germany
Netherlands
Switzerland
Turkey
Saudi Arabia
Canada
Australia
Philippines
Taiwan
Vietnam
11 conclusions on new search suggestions for all countries
The USA
In the USA, one of the new most popular search suggestions that appeared for this week is “kick”, gaining around 8700 impressions per day. This query is related to a live-streaming app.
In general, the most popular search suggestions in the USA are related to apps in the Shopping, Social media, and Dating categories.
In the Shopping category, they include “Amazon” and “Ebay”.
In the Social Media category, the most popular search suggestions include “Instagram”, “Facebook”, “Pinterest”, “Snapchat”, “Twitter” and “X”.
In the Dating category, the most popular queries include “Bumble” and “Hinge”.
The UK
“Microsoft Authenticator” is a new popular search suggestion in the UK’s App Store, which is searched almost 2900 times every day. It belongs to the Productivity and Utilities сategories.
The most popular search suggestions in the UK are similar to the USA: they include branded apps from the Social Media, Dating, Entertainment, and Shopping categories.
China
In China, we’ve identified two new popular search suggestions in the Utilities and Food & Drink categories:
1. 地震预警 (Earthquake Warning) is a general query which Utilities apps are ranking for. It receives approximately 4900 Daily Impressions.
2. 瑞幸咖啡 (Ruixing Coffee) is a branded query searched about 12,000 times a day and is associated with the Luckin Coffee app, which allows you to order coffee.
Japan
We see that the new popular search suggestions in Japan this week are related to the Productivity and Dating app categories:
1. One new search suggestion in Japan is also seen in the UK: “Microsoft Authenticator”, which receives 3316 Daily Impressions.
2. The search suggestion “With”, linked to a branded dating app, is searched 7512 per day.
We also see that the most popular search suggestions in Japan are similar those that appeared in the USA: Facebook, Instagram, Twitter, X, and YouTube.
Germany
The query “Lidl Plus” which is related to a branded shopping app, appeared in search suggestions this week. It gets around 1000 Daily Impressions.
In Germany, a lot of popular search suggestions are also the same as in the USA: Amazon, Bumble, Ebay, Facebook, Instagram, Netflix, PayPal, Snapchat, TikTok. They are related to Shopping, Financial and Social Media apps.
Spain
New popular search suggestions in Spain are connected to Productivity and Shopping app categories:
1. “Gmail” gets around 830 Daily Impressions, it is related to Gmail app.
2. “Shein” is searched almost 1200 times per day. It is related to a branded shopping app.
Italy
We can highlight two new search suggestions related to Food & Drink and Productivity app categories:
1. “Glovo” is related to a branded food delivery app. This suggestion is searched almost 970 times per day.
2. “Outlook” is a branded query for Microsoft Outlook, this suggestion attracts around 430 Daily Impressions.
Sweden
In Sweden, new popular search queries fall under the Shopping, Reference, and Productivity app categories:
1. “Postnord” is a branded query for a postal service provider, which is searched around 660 times per day.
2. “Kivra” gets around 460 Daily Impressions, and is related to a branded app. Kivra app positions itself as an eco-friendly alternative to paper mail and receipts.
3. “Lidl plus” is searched around 270 times, and it is related to a branded shopping app. By the way, this search suggestion also appeared in Germany.
Norway
Norway’s new search suggestions are related to Social Media, Educational, and Productivity apps:
1. “Teams” gets around 580 Daily Impressions. This may be related to Microsoft Teams app.
2. “Norwegian” is a general query on which apps for learning Norwegian language are ranking for. It is searched almost 370 times per day. However, the first places in search results for this query are taken by Norwegian Travel Assistant and Bank Norwegian apps.
3. “LinkedIn” appeared in search suggestions, and it gets around 100 Daily Impressions.
Netherlands
In the Netherlands, queries related to Weather and Education apps appeared in the search results:
1.“Buienradar”, a branded query for rain radar app, receives 850 Daily Impressions.
2. “Magister”, linked to an educational and productivity app, is searched approximately 340 times per day. Another emerging search term, “Zemeo”, associated with an educational app, garners almost 100 Daily Impressions.
Switzerland
In Switzerland, new search suggestions for this week refer to Financial, Social Media, Utilities, and Weather apps:
1. “Snap chat” appeared in search suggestions; this query gets around 670 Daily Impressions.
2. “Postfinance app” is also a new search suggestion that is related to a banking service. This query gets almost 430 Daily Impressions.
3. “Landi weather” is a branded query for weather apps, which appeared in search suggestions and is searched around 120 times per day.
Turkey
We can highlight two new popular search suggestions that appeared this week in Turkey. They are related to Games and Shopping categories:
1. The general query “oyunlar” (games) is searched almost 400 times per day.
2. The query “hepsiburada” (all) is searched almost 170 times per day; it is related to a branded shopping app.
Saudi Arabia
One query stood out in Saudi Arabia this week:
الراجحي (Al -Rajhi) is related to a branded banking app. This suggestion gets around 2800 Daily Impressions.
Canada
In Canada, two queries related to Social media appeared in search suggestions: “Tik Tok” and “Pinterest”. “Tik Tok” is searched almost 6300 per day and “Pinterest” gets almost 1980 Daily Impressions.
Another new search suggestion “journie rewards” is related to the shopping app and was searched almost 300 times.
Australia
Similar to Canada, “Pinterest” shows up in the search suggestions in Australia, garnering around 1000 Daily Impressions.
“Amazon” is another popular query search suggestion, searched almost 1000 times per day.
In Australia, queries related to the Shopping and Social Media app categories appeared in search suggestions.
Philippines
A new search suggestion related to the Finance category appeared this week in the Philippines. “Bdo online” is a branded query for a banking app, which gets almost 180 Daily Impressions.
Taiwan
In Taiwan, new search suggestions which appeared this week fall under the Dating and Utilities app categories.
1. “Tinder” appeared in the search suggestions. It gains almost 4400 Daily Impressions.
2. “Whoscall” is related to a branded app, this query is searched almost 1500 times a day.
Vietnam
In Vietnam, new popular search suggestions can be found in the Food & Drink, Utilities, and Games app categories:
1. “Máy tính” gets almost 3000 Daily Impressions. On this query, calculator apps are ranked.
2. “Grab” is searched around 2700 times per day, it is related to a branded super app which allows users to order a taxi, or a delivery from supermarkets and restaurants.
3. “Kỷ nguyên genz” (Genz era) is a query related to branded role-play game. This suggestion gets around 1200 Daily Impressions.
11 conclusions on new search suggestions for all countries
1. The queries connected to Microsoft apps (Authenticator, Outlook, Teams) appeared in 4 countries: the UK, Japan, Italy, and Norway.
2. Queries connected to Productivity apps were seen in search suggestions 7 countries: the UK, Japan, Netherlands, Italy, Norway, Spain, and Sweden.
3. Search suggestions connected to Utilities apps were present in the UK, China, Switzerland, Taiwan, and Vietnam.
4. Queries connected to Food & Drink apps arose in search suggestions for China, Vietnam, and Italy.
5. Search suggestions connected to Dating apps appeared in Japan and Taiwan.
6. Queries connected to Social Media apps arose in Canada, Australia, Switzerland, and Norway.
7. Search suggestions connected to Education apps appeared in Netherlands and Norway.
8. Queries from the Shopping category were seen in the search suggestions in Germany, Canada, Australia, Spain, Sweden, and Turkey.
9. Search suggestions connected to the Weather category appeared in the Netherlands and Switzerland.
10. Queries connected to banking services popped up in Saudi Arabia, the Philippines, and the Netherlands.
11. Search suggestions connected to game apps appeared in Turkey and Vietnam.
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