In October, the App Store saw seven important changes at once. For example, in-app events and the “report a problem” button. Google reduced commission to 15% for subscriptions. Asodesk has six new countries for buying incentivized installs on Google Play. Read all the news in our digest. Read more

We've updated the Organic Report algorithm: it now takes even more data into account to get more accurate keyword install statistics. Read how the tool works and how you can use it in our article. Read more

We conducted research and found out the average rating of games that hold top positions in search and various categories on the App Store and Google Play. Read insights from the research and learn how to improve the rating of your gaming app. Read more

Incentive traffic can help your app get to the top, or it may give no results at all or lead to a ban. In this article, we will explain how to use incentive traffic properly to promote an app in the App Store and Google Play without doing any damage. Read more

In September, a California court ordered Apple to accept payments outside the App Store. iOS 15 was released, with new features that will impact ASO. New capabilities for managing a team in the Google Play Console have been added. Asodesk released a guide to help you choose countries for promotion in search. Read about these and other events in our digest. Read more

When picking regions for ASO at random, you risk wasting time and money. We have created a framework that will help determine the best countries for app promotion in App Store search. Follow the instructions in the article and find new markets for growing your app business in six easy steps. Read more

Parents install them, kids play them — but who writes reviews about them in the App Store and Google Play? Experts from 1C and DEVGAME explained how to approach the most demanding users of kids apps and offered tips for working with reviews from kids and their parents. Read more

Every year working in SEO becomes increasingly difficult. Some SEO specialists feel inclined to change their careers and decide to dive into ASO. In this article, we compared the areas of SEO and ASO, analyzed the labor market, and shared the experts' opinions on challenges within SEO. Read more

Apple will allow developers to inform users about their in-app purchase options outside of the App Store. Google will change the ranking system in Google Play. Asodesk now has 15 new settings for working with reviews and keyword translation. Read on for the top 10 news stories from the industry in our digest. Read more

In August, we added 15 new features to the Asodesk tools for working with reviews and implemented keyword translation in five ASO tools. Read on for all Asodesk news. Read more

To make your Apple App Store and Google Play Store optimization more effective, we have compiled the top ASO hacks. Find out how you should pick more keywords for the app's semantic core, properly prepare app metadata, and improve your search ranking. Read more

On July 21, we hosted a roundtable discussion with experts from Ada Health, Phiture, SplitMetrics, Wolt, and Neil Patel Digital. In this article, you will find the key takeaways from the webinar and learn how to work with custom product pages and A/B testing. Read more