Apple will allow developers to increase subscription prices in the App Store without notifying users. Google introduced Custom Store Listing improvements, ultra-low prices, new subscription capabilities, and added accessibility tags. Asodesk has added an Estimated Installs metric to the Keyword Table. Read the most important ASO news for May in our digest. Read more

Now you will know how many installs each keyword can bring to your app. The new Estimated Installs metric in the Keyword Table lets you decide which words you should or should not add to your metadata. Read more

In this article, we will analyze the features of the Japanese language and the rules for compiling adequate requirements for a translator. We will also explain what to take into account when collecting the semantic core and doing textual and visual optimization, as well as share app localization tips. Read more

When developers improve apps according to user reviews, their loyalty, install numbers, and app conversion increase. In this article, we explain how to competently develop a mobile product using reviews in the App Store and Google Play. Read more

Apple will delete outdated apps from the App Store. Google starts implementing a Data safety section in Google Play. Asodesk now allows you to reply to reviews via Email and Slack. Read more

You can now reply to all reviews from the App Store and Google Play through Email and Slack. This is a big help when you don’t have access to the desktop version of Asodesk or need to reply to a review quickly. Read more

In this article, we'll discuss why it's important for an ASO specialist to work with reviews, what skills will help improve an app's rating, and influence the app promotion in the App Store and Google Play. Read more

Many tasks for app promotion can be solved without any budget — just using free tools. We have made a selection of 20 free tools that allow you to get insights from market research, conduct App Store Optimization, create banners for ads, and analyze app reviews and promotion efficiency. Read more

In this article, we'll discuss how to find the best queries using ASO tools and Apple Search Ads, protect search results from other apps, and maximize the effect of ASO and ad campaigns. Read more

The App Promotion Summit London was held from 24–31 March 2022. We compiled the 6 most important reports on ASO and app marketing. Read more

You will be able to understand foreign users faster as the Reviews & Replies Board now has a feature for automatically translating reviews. Read more about update in this article. Read more

The App Store will only accept apps adapted for iOS 15. New EU law may force Apple to allow downloading apps from third parties. In Google Play, app ratings will soon be divided by device and the ranking of apps for devices with large screens will change. Read more