ASO news digest for August 2022
Taxes and prices in the App Store was increased in Ghana and Turkey. Google introduced the option to monitor deep links in one place on the new Play Console Page. The company also invited developers to participate in the Strike Removal pilot program for Android app devs. Read more
How to increase app downloads and subscriptions in the App Store and Google Play
To increase app revenue, you should work on User Acquisition as well as convert free users to paid subscribers. In this article, experts from Asodesk, Adapty and G5 explain how to boost app downloads in the App Store and Google Play and share tips for increasing the number of paid subscriptions. Read more
How ASO specialists should localize apps for the Korean market
South Korea ranks fourth in terms of developers' revenue, behind only China, the United States, and Japan. So, entering the Korean market can become a good point of growth and help increase the revenue for app publishers. In this article, we will explain how to localize an app’s text metadata into Korean and what important things to consider in the process. Read more
ASO news digest for July 2022
Google announced a new Play Policy with important rules on ads, impersonation, alarms, VPNs, health misinformation, and more. Apple added two new placements for Apple Search Ads: on Today tap and apps pages. Huawei launched a new age-related app distribution and age-sensitive app rating system in AppGallery. Read more
Checklist for visual optimization in the App Store and Google Play
Visual assets are one of the first things the user sees and can be very influential in the download process. Users will rely on your visual app icon, screenshots, and videos to decide whether to install your app or mobile game. So read on to find out how you can make the best of them and boost your conversion rate in the process. Read more
How we got DeepFaker’s app title to the App Store search suggestions in 5 countries
Often, the correct selection of keywords and knowledge of App Store algorithms become the main influences of ASO success. In this case, I will tell you how the new app appeared in the App Store suggestions — thanks to which, it started receiving hundreds of installs. Read more
Essential Things You Need to Know About the Google Play Experiments Tool
The Google Play Experiments Tool is among the most effective ways to increase your app’s visibility and conversion rate. In this post, let’s take a look at how Google Play Experiments work, the recent updates you need to know about, and other important details to ensure you get your app working optimally. Read more
ASO news digest for June 2022
At the WWDC22, Apple shared important updates for app publishers: new Benchmarks in App Analytics, Live Activities, Shared with you API, Apple Pay later, and more. Google will pay U.S app developers $90 million. Asodesk turned 6 years old, and we also became a leader in ASO according to the G2 summer report. Read more
Top 18 app promotion challenges you can solve with Asodesk
To effectively promote an app in the App Store and Google Play, publishers need to conduct App Store Optimization, work with reviews, as well as study competitors and the market. In this article, we will explain how to solve all these tasks with the help of Asodesk. Learn about all the features on the platform in one guide and learn how to apply them to your work. Read more
How reviews analysis helped us increase one app’s revenue by 48% in the App Store and boost another app’s rating from 2.4 to 4.1 in Google Play
Read how user suggestions helped increase revenue by 48%. Learn how we raised our app rating from 2.4 to 4.1 thanks to strategic placement of the “rate us” pop-up. Read more
We’re giving you up to 35% off ASO and Reply-to-Reviews Plans
Asodesk turns 6 in June and we want to celebrate the day with you. Instead of cake and champagne, we have a useful bonus — a 35% discount on all annual plans and 20% off all monthly plans for ASO and Replies to Reviews. The offer is valid until June 26 and you can find all the details in this article. Read more
WWDC 2022: 10 main updates that can influence your app’s success
On June 6–10, the long-awaited WWDC 2022 is taking place, and the Apple team has already shared updates on its operating systems. We watched the conference and collected 10 great iOS 16 updates that could affect your app work, promotion, and internal app metrics. Discover the top-10 changes that can help publishers improve their apps. Read more

















