It is important for app publishers to know how to work with ASO correctly: how much to invest, and whether to hire an in-house specialist, freelancer, or agency. In this article, we will discuss how you can choose a contractor and roughly estimate an optimization budget depending on the specifics of your business. Read more

Building a semantic core is the most important part of App Store Optimization, which the effectiveness of further promotion depends on. You need to find specific keywords that will bring you installs from the search. In this article we will explain in detail how to properly build a semantic core. Read more

The results of the App Store Optimization can be disappointing. To prevent this from happening, you need to understand the nuances of the niche and build realistic expectations. In this article, we will discuss which factors affect app promotion, when the result of ASO will be noticeable and what to do if expectations have not been met. Read more

The first ASOdesk Academy for English-speaking audiences was held in June. During one week our students mastered all the intricacies of app store optimization. Students learned how to optimize applications… Read more

To bring an application to top positions of App Store and Google Play, one needs to know what affects its placement. In this article Sergey Sharov, co-founder of ASOdesk and… Read more

In this post, ASOdesk and Inlingo have teamed up to tell you about game and app localization. Based on our experience, we think that it is essential to localize both… Read more

From this read, you will know how to use all ASOdesk’s features for market research of competitive niches and market capacity. I am Anna Benkis, ASO manager at Dabltech, will… Read more

It’s not enough to just draw users to the product page on the App Store or Google Play as part of your ASO strategy. Your goal is to get people… Read more

One thing that is very important for App Store Optimization is data accuracy; that is why you should choose ASO tool wisely. Starting from iOS 11 the App Store in… Read more

People frequently ask us about why would anyone need iterations? Why can’t you just get all of the search queries at once and optimally place them into the application metadata?… Read more

At ASOdesk, we believe that ASO (App Store Optimization) isn’t rocket science. For us, ASO is a properly adjusted set of processes on semantic core building, its analysis, and identification… Read more